Who Do You Speak For? Raising you magazine's voice: The art of persuasion Envision the strongest, most successful magazines large and small: What trait do they all share? Each speaks with a strong and unique voice that conveys a powerful, irresistible character. A great magazine is much more than a paragon of journalism. It’s a champion—for a cause, an institution, or its readers. Jay Heinrichs, a 25-year magazine veteran (Dartmouth Alumni Magazine, US Airways’ Attaché, Outside, and others) and author of a bestselling book on persuasion, will lead a fast-moving and interactive workshop built on real-world case examples. He’ll help you see how the art of persuasion can help you choose and sustain your publication’s unique voice — not just with readers but with your peers and within your own organization or institution.