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Art – An Investment of Passion
Vadehra Art Gallery1
In Pursuit of Happiness
Evolution of the Indian Art Market
 Indian art market has witnessed
unprecedented growth in recent
years
o Now estimated to be USD 400
million
 But still a fraction of the World Art
Market
o Estimated to be USD 60 billion
 Art markets globally suffered
greatly in the recent financial
crisis - India was no exception
 Things are starting to look up
once again…Vadehra Art Gallery
2
Indian Art Remains Relatively Undervalued
Pablo Picasso:
USD 104.1
million
Alberto Giacometti:
USD 104.3 million
Tyeb Mehta
USD 2 million
Vadehra Art Gallery
SH Raza
USD 3 million
3
Why do we collect?
Vadehra Art Gallery4
 Trophy value?
 Alternate asset
class?
 Passion?
IT’S A WINNER!!!!
What makes investing in art so
exciting?
Vadehra Art Gallery5
 The opportunity to enjoy the artwork on a daily
basis
 The act of selecting and purchasing
 Investing in culture and collecting historyWatching your Subodh
Gupta go from USD
10,000 to USD 200,000
in 3 years
Art as investment – Pros
Vadehra Art Gallery6
 Art offers diversification
 Art provides a range of
sub-markets
 Over time, art prices have
kept pace with inflation
and often outperformed
equities or bonds
 Non-economic rewards
can be enjoyed while the
works increase (or
decrease) in monetary
value
Art as investment – Cons
Vadehra Art Gallery7
 Unregulated market, lack of market transparency
 Illiquid compared to other assets
 Expensive to crate, ship, install, store and insure
 Doesn’t produce a revenue stream like bonds,
stocks and real estate
 Subject to fraud, damage, and thus to loss of
value
 High transaction costs
Who makes a good investor?
Vadehra Art Gallery8
 Be informed
o Ready to do research/homework
 Be curious
 Have your own style, set your own
rules
 Collect in depth
 Develop relationships with artists,
curators and gallerists
o Access to the best works is a key aspect
of investing in art
 Be a risk taker
o Lucky strike!
In what do we invest?
Vadehra Art Gallery9
1. Emerging Artists
 Challenge to find the next
art star
 Understanding artist’s
works is especially
important since works are
often conceptual in nature
 Even if a small percentage
of works appreciate in
value, the collection is
considered a success!
In what do we invest?
Vadehra Art Gallery10
2. Old Masters
 Easier to understand
since there’s enough
documentation and
research.
 Know historical facts
In what do we invest?
Vadehra Art Gallery11
3. What we like!
Investing in Modern Indian Art
Vadehra Art Gallery12
 Attractive value-to-risk
option
 Lack of supply of top
quality works
 Largely purchased by
Indians – connection to
cultural heritage
 Collecting history
Investing in Contemporary Indian
Art
Vadehra Art Gallery13
 Speculation
 International
support
 New Media and
installations
 Collecting
anticipated
history
What makes a great artist?
Vadehra Art Gallery14
 Skill
What makes a great artist?
Vadehra Art Gallery15
 Skill
 Knowledge of
Art History
What makes a great artist?
Vadehra Art Gallery16
 Skill
 Knowledge of
Art History
 Commitment
What makes a great artist?
Vadehra Art Gallery17
 Skill
 Knowledge of Art
History
 Commitment
 Intellectual creativity
Investing on a Budget
Vadehra Art Gallery18
 Emerging artists at
attractive prices
 Bulk buying for better
deals
 Plan for it – annual
budget
 Continuous upgrading
Investing on a Budget (Contd.)
Vadehra Art Gallery19
 Buy quality, not quantity or
scale
 Make informed choices
o Understand artist’s
practices
o Understand the market
and gallery scene
o Develop a trained eye
Auction Trends
Vadehra Art Gallery20
 Influence of prominent
collectors
 Private gallery transactions
vary significantly from auction
sales results
 A particular work may be bid
up due to the competitive
nature of the last 2 bidders
 Rising prices are self-
affirming.
 Auction results cannot be
relied on as it is a market of
‘Uniques’
Influences on market value
Vadehra Art Gallery21
 Geographical location of
where the artist lives and
works
 Gallery representation
 Supply and demand
 Influence of star collectors
 Impact of artist’s personality
 Critical writing on the artist
 Public exhibitions at
museums
Vadehra Art Gallery22

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Where should i invest roshni vadehra

  • 1. Art – An Investment of Passion Vadehra Art Gallery1 In Pursuit of Happiness
  • 2. Evolution of the Indian Art Market  Indian art market has witnessed unprecedented growth in recent years o Now estimated to be USD 400 million  But still a fraction of the World Art Market o Estimated to be USD 60 billion  Art markets globally suffered greatly in the recent financial crisis - India was no exception  Things are starting to look up once again…Vadehra Art Gallery 2
  • 3. Indian Art Remains Relatively Undervalued Pablo Picasso: USD 104.1 million Alberto Giacometti: USD 104.3 million Tyeb Mehta USD 2 million Vadehra Art Gallery SH Raza USD 3 million 3
  • 4. Why do we collect? Vadehra Art Gallery4  Trophy value?  Alternate asset class?  Passion? IT’S A WINNER!!!!
  • 5. What makes investing in art so exciting? Vadehra Art Gallery5  The opportunity to enjoy the artwork on a daily basis  The act of selecting and purchasing  Investing in culture and collecting historyWatching your Subodh Gupta go from USD 10,000 to USD 200,000 in 3 years
  • 6. Art as investment – Pros Vadehra Art Gallery6  Art offers diversification  Art provides a range of sub-markets  Over time, art prices have kept pace with inflation and often outperformed equities or bonds  Non-economic rewards can be enjoyed while the works increase (or decrease) in monetary value
  • 7. Art as investment – Cons Vadehra Art Gallery7  Unregulated market, lack of market transparency  Illiquid compared to other assets  Expensive to crate, ship, install, store and insure  Doesn’t produce a revenue stream like bonds, stocks and real estate  Subject to fraud, damage, and thus to loss of value  High transaction costs
  • 8. Who makes a good investor? Vadehra Art Gallery8  Be informed o Ready to do research/homework  Be curious  Have your own style, set your own rules  Collect in depth  Develop relationships with artists, curators and gallerists o Access to the best works is a key aspect of investing in art  Be a risk taker o Lucky strike!
  • 9. In what do we invest? Vadehra Art Gallery9 1. Emerging Artists  Challenge to find the next art star  Understanding artist’s works is especially important since works are often conceptual in nature  Even if a small percentage of works appreciate in value, the collection is considered a success!
  • 10. In what do we invest? Vadehra Art Gallery10 2. Old Masters  Easier to understand since there’s enough documentation and research.  Know historical facts
  • 11. In what do we invest? Vadehra Art Gallery11 3. What we like!
  • 12. Investing in Modern Indian Art Vadehra Art Gallery12  Attractive value-to-risk option  Lack of supply of top quality works  Largely purchased by Indians – connection to cultural heritage  Collecting history
  • 13. Investing in Contemporary Indian Art Vadehra Art Gallery13  Speculation  International support  New Media and installations  Collecting anticipated history
  • 14. What makes a great artist? Vadehra Art Gallery14  Skill
  • 15. What makes a great artist? Vadehra Art Gallery15  Skill  Knowledge of Art History
  • 16. What makes a great artist? Vadehra Art Gallery16  Skill  Knowledge of Art History  Commitment
  • 17. What makes a great artist? Vadehra Art Gallery17  Skill  Knowledge of Art History  Commitment  Intellectual creativity
  • 18. Investing on a Budget Vadehra Art Gallery18  Emerging artists at attractive prices  Bulk buying for better deals  Plan for it – annual budget  Continuous upgrading
  • 19. Investing on a Budget (Contd.) Vadehra Art Gallery19  Buy quality, not quantity or scale  Make informed choices o Understand artist’s practices o Understand the market and gallery scene o Develop a trained eye
  • 20. Auction Trends Vadehra Art Gallery20  Influence of prominent collectors  Private gallery transactions vary significantly from auction sales results  A particular work may be bid up due to the competitive nature of the last 2 bidders  Rising prices are self- affirming.  Auction results cannot be relied on as it is a market of ‘Uniques’
  • 21. Influences on market value Vadehra Art Gallery21  Geographical location of where the artist lives and works  Gallery representation  Supply and demand  Influence of star collectors  Impact of artist’s personality  Critical writing on the artist  Public exhibitions at museums

Editor's Notes

  1. “It is through… Art and Art only that we can shield ourselves from the sordid perils of actual existence”- Oscar Wilde (1854 - 1900)
  2. To match to wallpaper? Art provides collectors with social status and prestige — an outlet to signal their wealth or lifestyle to others. There are also the philanthropic benefits of purchasing art. This can be done through financing young and up-and-coming artists, or building a collection to preserve cultural heritage.
  3. Even if the values go down, the ‘look what ive got factor’, you’ve picked a winner. Even if ‘investing’ is a primary concern while buying art, eventually, collectors don’t ordinarily see their collecting purely inmonetary terms. All collectors speak of their love for the art they own, and the objects they desire
  4. In addition, solid returns during periods of high and rising inflation indicates that art can be an effective hedge against inflation. Prices of individual artworks can increase spectacularly
  5. A large segment of the market is executed through private transactions, which makes it difficult for outsiders to gain insight. Several limitations in measuring art performance. Typically only auction records are used. Though auction data is large and represents a wide range of price points and collecting categories, much of the turnover in the market (i.e., private sales) isn't captured. In addition, transaction costs and other fees aren't fully reflected. Auction fees for the buyer can exceed 10-20% of the hammer price. Other on-going expenses such as storage, insurance, advisory and appraisal costs may also eat into returns.
  6. Going with instinct, not only believing the hype, not just reflecting the latest basel, not just bits & pieces. Understanding how the work is developedSurest way to be denied this hard to achieve position is to be a ‘flipper’
  7. whose work will be appreciated by the market and escalate in prices.
  8. Taste is not a subject of debate, need only one other person to like it if you want to sell
  9. Average age of 30 – 45
  10. Not exclusively a game for the very rich inspite of the media coverage of multimillion dollar record prices, etc. Special deals with galleriesPress sellers including artists for affordable prices
  11. Paucity of knowledge is a prescription for building a mediocre collection and eventual depreciation of assets.
  12. Reason why galleries court ‘important collectors’ to acquire works from their exhibitions, artists who they represent. As prices of an artist’s work increase, demand increases, thus driving up prices further.