1. A New concept in silver design Giving the Customers What They Really Want Amy Whiteside

3. Major Competitors Tiffany & Co. Piercing Pagoda Silver and Gold Connection

5. Introduces a new and exciting product to each community.

7. S.W.O.T. Analysis Weaknesses: Levels of inventory will be dependent on availability of local artists. There will be a lesser amount of marketing funds in comparison to the larger retailers.

8. S.W.O.T. Analysis Opportunities: Owner has experience with jewelry and specialty retail markets. Owner also has many contacts with professional artists across the nation.

9. S.W.O.T. Analysis Threats: The economy being in a depressed state has caused consumers to cut back on luxury items. Jewelry is considered to be a luxury item.

10. Unique Selling Proposition “More than jewelry, we sell works of art.”