2. Social Media SWOT Analysis
Helpful Harmful
Internal Strengths: Weaknesses:
• Ustream channel with 29,000+ views • No unified social media presence
• Various DJs/hosts/shows have large social • Many shows do not have a social media
media followings presence
External Opportunities: Threats:
• Many places online to unearth members of the • Managing the messaging of various DJ/host/
community who are potential listeners show accounts may be a challenge
• 17,000+ people on Facebook who live in
Harlem and Washington Heights
• 14,000+ people on Twitter who live in Harlem
and Washington Heights
• Several Uptown/Harlem focused blogs
• Leverage social media accounts of various
DJs/hosts/shows
WHCR 90.3 FM - The Voice of Harlem is not active in the social media
space. However, the majority of the station’s DJs/hosts/shows have social media
accounts, some with over 3,000 fans/followers. Though developing a unified voice
for WHCR may prove a challenge given the different messaging being put out by
each of these accounts, there exists a potential opportunity in leveraging these
accounts and the fan base they already have. Furthermore, there are also myriad
opportunities for unearthing and reaching out to members of the Harlem/
Washington Heights/Bronx community who are not already listeners.
Reach Inc. WHCR 90.3 FM
3. Facebook
Why Facebook?
•More than 500 million
active users, half of
which log on to
Facebook at least once a
day
•More than 17,000 users
listed as residence of
Harlem or Washington
Heights
•Great for interacting
with the listeners you
already have
•Also great for connecting
with potential listeners
Don’t Have a Facebook Page? You can:
•Create a new page
•Convert your profile to a page: https://www.facebook.com/pages/
create.php?migrate
What’s In A Name?
Once you have created your page, you can not change the page name.
Ideally, your page’s name should include
•The name of your show
•WHCR
Ways to Promote Your Page
•Send an email to your current listeners announcing your new page
Reach Inc. WHCR 90.3 FM
4. •Include your page URL in your email signature, on any promotional
materials, etc.
•“Suggest to Friends”
•Facebook Advertising
Facebook Best Practices for WHCR
•Use Facebook Questions to ask what topics they’d like to hear on
your show, song requests, etc.
•Encourage your listeners to connect with you on your page during
your show
•Post news about upcoming guests/show topics
•For Facebook SEO: Use the name of your show and “WHCR” in posts
whenever possible
•Link to WHCR’s USTREAM channel: http://www.ustream.tv/
channel/whcr-90-3
•Post once a day
Reach Inc. WHCR 90.3 FM
5. Twitter
Why Twitter?
•Approximately 75 million
users on Twitter
•14,000+ people on Twitter
who live in Harlem or
Washington Heights
•Great tool for quick
updates
•Very useful for finding
potential new listeners
Twitter SEO
You want your listeners to be
able to find you on Twitter.
Therefore, your username
and/or bio should include
•Your show name
•Your name
•WHCR
Ways to Get More Followers
•Follow targeted users
I. Search by location (Tweet Adder)
II. Search conversations
•Include your username (@username) in email signature, on any
promotional materials, etc.
•Search & respond: search.twitter.com/advanced
Twitter Best Practices for WHCR
•Use hashatgs (#whcr)
Reach Inc. WHCR 90.3 FM
6. •Retweets
•Twitter chat while on the air
•Link to WHCR’s USTREAM channel: http://www.ustream.tv/
channel/whcr-90-3
•Tweet short updates 1-3 times per day
•Use a scheduling tool (Hootsuite)
Reach Inc. WHCR 90.3 FM
7. Blogger Outreach
What Is It?
Blogger Outreach involves reaching out to prominent Harlem
bloggers with information about upcoming shows, guests, etc., with
the end goal of getting them to share your information with their
readers.
When Should You Do It?
Before you reach out to any bloggers with information on your show,
ask yourself this question: “Is is newsworthy?”
Blog URL Visits Contact
Per
Month
Harlem World http:// 36,000 hwcontact@yahoo.c
Blog harlemworldblog.wordpr om
ess.com/
Uptown Flavor http:// 9,000 uptownflavor@gmail
uptownflavor.com/ .com
Harlem Condo http:// 6,000 Feedback@HarlemC
Life harlemcondolife.com/ ondoLife.com
Reach Inc. WHCR 90.3 FM
8. Social Media Best
Practices for WHCR
•Maintain the individually of your show, while assuring consistent
branding of WHCR
•Do not spam your fans/followers
•If you want users to do something, ask!
•Remember, you are representing WHCR
•Thank your fans/followers for retweets, positive mentions, etc.
•Don’t ignore negative sentiment or complaints; do your best handle
the issue in a non public space
•Use Bit.ly to track clicks
Reach Inc. WHCR 90.3 FM
9. Contact
Contact me to:
•Submit your social links for posting and promotion on our accounts
•Submit information on upcoming show topics or guests to be posted
and promoted on our accounts
•If you’d like one-on-one help with setting up your social media
accounts
Jennifer Spivak
spizzzak@gmail.com
(516) 356-4639
Reach Inc. WHCR 90.3 FM
