The document analyzes magazine front covers. It notes that front covers typically include the magazine masthead, incentives to entice readers, cover lines highlighting key articles, a main image linking to the feature article, a simple color scheme that doesn't distract from content, and quotes promoting article excerpts. Front covers aim to attract readers through incentives and previews of engaging article content using visual elements like images and text in a clear, uncluttered design.
Why Your Business Can't Ignore Advocate MarketingTechnologyAdvice
This document discusses advocate marketing and how businesses can use their existing customers and employees to promote the business. It explains that customers and peers have more influence than brands alone. The document provides tips for identifying ideal customer advocates and ways to ask for their help through reviews or referrals with rewards. It also notes how employee advocacy through social media sharing can help promote company culture. The conclusion is that advocate marketing allows controlling the brand narrative through real users to drive referrals and reviews for business results.
This document discusses 4 ways to incorporate customers into a company's demand generation strategy using advocate marketing. It begins by defining advocate marketing and outlining Influitive's vision and the problems it aims to solve such as shifting trust in buyers and underutilizing customer advocacy. It then provides 4 strategies: 1) using customer generated content and social proof in advertising, 2) surrounding prospects with positive social proof like reviews, 3) focusing on customer referrals, and 4) treating advocates as a new distribution channel. The document argues that combining demand generation and customer marketing approaches can be mutually beneficial.
Engage_Executives_advocates_InfluitiveKevin K. Lau
This document provides guidance on how to engage executive advocates in marketing programs. It discusses that executives are motivated by personal, corporate, and employee growth. Some key ways to engage executives include making challenges quick, rewarding them with experiences over gifts, showing how participation can help with growth, keeping messages concise, curating relevant content for their industry, stroking their ego by incorporating their feedback, and having your own executives participate in the program.
Inspiring_Customers_To_Create_Content_For_You_Influitive[1]Kevin K. Lau
This document provides guidance for marketers on how to involve customer advocates in content marketing strategies. It discusses polling advocates for content ideas, asking advocates to help create content like blogs and eBooks, and motivating advocates to distribute content through their own social networks. Advocates are seen as valuable resources for generating ideas, producing authentic stories, and extending the reach of a brand's messages in a trusted, peer-to-peer way. The document offers best practices like recognizing advocate contributions and making engagement easy and rewarding for advocates.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
The document analyzes magazine front covers. It notes that front covers typically include the magazine masthead, incentives to entice readers, cover lines highlighting key articles, a main image linking to the feature article, a simple color scheme that doesn't distract from content, and quotes promoting article excerpts. Front covers aim to attract readers through incentives and previews of engaging article content using visual elements like images and text in a clear, uncluttered design.
Why Your Business Can't Ignore Advocate MarketingTechnologyAdvice
This document discusses advocate marketing and how businesses can use their existing customers and employees to promote the business. It explains that customers and peers have more influence than brands alone. The document provides tips for identifying ideal customer advocates and ways to ask for their help through reviews or referrals with rewards. It also notes how employee advocacy through social media sharing can help promote company culture. The conclusion is that advocate marketing allows controlling the brand narrative through real users to drive referrals and reviews for business results.
This document discusses 4 ways to incorporate customers into a company's demand generation strategy using advocate marketing. It begins by defining advocate marketing and outlining Influitive's vision and the problems it aims to solve such as shifting trust in buyers and underutilizing customer advocacy. It then provides 4 strategies: 1) using customer generated content and social proof in advertising, 2) surrounding prospects with positive social proof like reviews, 3) focusing on customer referrals, and 4) treating advocates as a new distribution channel. The document argues that combining demand generation and customer marketing approaches can be mutually beneficial.
Engage_Executives_advocates_InfluitiveKevin K. Lau
This document provides guidance on how to engage executive advocates in marketing programs. It discusses that executives are motivated by personal, corporate, and employee growth. Some key ways to engage executives include making challenges quick, rewarding them with experiences over gifts, showing how participation can help with growth, keeping messages concise, curating relevant content for their industry, stroking their ego by incorporating their feedback, and having your own executives participate in the program.
Inspiring_Customers_To_Create_Content_For_You_Influitive[1]Kevin K. Lau
This document provides guidance for marketers on how to involve customer advocates in content marketing strategies. It discusses polling advocates for content ideas, asking advocates to help create content like blogs and eBooks, and motivating advocates to distribute content through their own social networks. Advocates are seen as valuable resources for generating ideas, producing authentic stories, and extending the reach of a brand's messages in a trusted, peer-to-peer way. The document offers best practices like recognizing advocate contributions and making engagement easy and rewarding for advocates.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
1. I N F L U I T I V E . C O M
What’s The ROI Of
Advocate Marketing?
How to prove advocate marketing is
worth the investment.
2. I N F L U I T I V E . C O M
TA B L E O F C O N T E N T S
Introduction: How can you show the ROI of advocate
marketing?
How will advocacy increase your revenue?
How can advocates save you money?
What are the intangible returns on advocate marketing?
What other parts of your business can benefit from
advocacy?
What should you do to gain buy-in for advocate
marketing?
03.
05.
06.
08.
11.
13.
I N F L U I T I V E . C O M
3. What’s The ROI Of Advocate Marketing?
3 I N F L U I T I V E . C O M
Fast-closing deals usually land in your sales
reps’ lap thanks to one powerful force: positive
word of mouth from advocates. A referral, genuine
customer review or relevant success story makes
all the difference when it comes to boosting brand
awareness and accelerating pipeline.
Unfortunately, many marketers don’t believe they
can engineer advocacy. Instead, they spend money
on less effective and more expensive tactics, like
event sponsorships, ads, or paid content distribution,
hoping to fill their funnel with as many leads as
possible—no matter how cold they are.
However, if you focus on creating a pool of vocal
brand advocates, you can actively drive word of
mouth and improve the results of your existing
programs. Advocates add an authenticity to your
marketing that clever copy and slick graphics just
can’t compete with.
The best way to engineer worth of mouth is to create
an advocate community where you can build 1:1
relationships with your advocates and recognize
them when they help out your brand. An advocacy
platform, like Influitive’s AdvocateHub (recently
ranked as the market Leader in G2 Crowd’s Spring
2016 Brand Advocacy Grid℠ Report), helps you do it
at scale.
I N T R O D U C T I O N :
How can you
show the ROI
of advocate
marketing?
market Leader in G2 Crowd’s Spring 2016
Brand Advocacy Grid℠ Report
4. What’s The ROI Of Advocate Marketing?
4 I N F L U I T I V E . C O M
“Customers are often the solution to many departmental
business objectives. Engineering depends on customers for
new version user acceptance testing and product advisory
boards. Product management engages customers for visionary
executive councils. Human resources receives new employee
referrals. Support has lightened its load by having customers
support other customers.”
-Carlos Gonzalez, Vice President of Customer Success Operations at Ceridian
But first, you’ll need to show the value of advocate
marketing to get buy-in from your boss. Don’t worry!
It’s easier than you think.
You can tie advocacy directly to revenue through
referrals, references, influence from customer-generated
content, and cross-sell/upsell opportunities. There’s
also the intangible impact an army of eager advocates
can have on the initiatives you already pay for—such
as collecting feedback, creating content, running focus
groups, boosting brand awareness, social sharing and
more.
Ask yourself and your executives: what would it be
worth to you if all of those things were easier, faster and
a better experience for your customers than they are
today?
In this short guide, you’ll learn how your advocate marketing strategy will pay for itself by:
• Increasing revenue and accelerating pipeline
• Decreasing costs thanks to advocate input
and feedback
• Boosting brand awareness and demand
• Increasing customer retention and
account growth
5. What’s The ROI Of Advocate Marketing?
5 I N F L U I T I V E . C O M
How will
advocacy
increase your
revenue?
The easiest way to show the ROI for your program is to measure how acts of advocacy directly affect new
business and pipeline. To demonstrate the link between advocate activity and revenue, you can track:
You can use and track these strategies
through product integrations between
Influitive’s advocacy platform and:
• Marketing automation tools such as
Marketo, HubSpot and Eloqua
• CRM software like Salesforce
• Reference platforms like
RO|Innovation
1. New business and pipeline from advocate referrals
Success Story: Michael Beahm, Senior Marketing Manager at Blackbaud,
started the Blackbaud Champions advocate community to create a
humanizing touch point between the brand and its customers. In return,
Blackbaud’s advocates helped Michael exceeded his annual referral goal
by helping him generate $530,000 in referral pipeline in 2015.
Learn more in this eBook.
2. Faster time to close with advocate references
Success Story: Kim Ellis, Director, Customer Connect at BMC Software,
launched an advocate marketing program to give BMC’s advocates a place
to learn about BMC products, submit feedback and enjoy exclusive perks.
Thanks to Kim’s hard work, advocates influenced $100 million in revenue for
the brand by acting as references.
Learn more about the program in this blog post.
3. Influenced opportunities with advocate-generated content
Success Story: Bo Bandy, Director of Marketing for ReadyTalk, empowered
her company’s advocates to create and promote content through the
ReadyTalk Summit Club advocate community. As a result, Bo’s marketing
team exceeded their content goals, resulting in 3 closed-won deals and an
extra $60,000 in sales pipeline.
Learn how in this case study.
6. What’s The ROI Of Advocate Marketing?
6 I N F L U I T I V E . C O M
1. Saving money on third-party feedback collection
“One of our challenges is being able to qualify some of our gut feelings.
Invariably, we go to a third party. They’ll do some telephone-based
research—it might take them six weeks and cost $10,000. The truth
is they’re reaching out to customers you already know. We used
Influitive to remove that layer. To test new branding around customer
communications, we put a challenge up in the Influitive community.
Within 24 hours, we had 60 unique pieces of feedback which allowed us to
say, ‘Yeah, this direction is right.’”
-David Coates, Senior Marketing Manager at Iron Mountain
How can
advocates
save you
money?
Asking for advocate feedback can help you
cut costs on already-funded initiatives, which
can then be re-allocated to pay for your advocate
community.
By continuously engaging your advocates and
asking for their input, you can:
• Eliminate investments in third-party research for
product or branding feedback
• Reduce support costs
• Save on headcount-related costs
• Scale back product testing and quality
assurance spend
• Save your team time and effort tracking down
customers for fire drill requests
Here are a few ways Influitive customers generate cost savings through their advocate communities:
7. What’s The ROI Of Advocate Marketing?
7 I N F L U I T I V E . C O M
3. Making advocacy scalable and faster for your whole team
“AdvocateHub helps us to communicate with over 1,500 advocates at one
time…We are able to get feedback from our advocates on future products,
marketing materials and strategies. It saves me tons of time! It replaces
and scales back the manual task of individually emailing advocates when
we need something. It wouldn’t be possible to run a global program like
ours without AdvocateHub.”
-Jessica Mitchell, Marketing Manager at SMART Technologies
2. Reducing the burden on CS, support and marketing resources
“We believe that the Teacher Learning Network saves Edmodo at least
$500,000 yearly. Our 1,000 ambassadors [are] covering most of our
support wall, [so] we haven’t had to hire as many support agents. They’re
essentially our social media leg of marketing; they host our meetups and
help our event manager so she hasn’t had to hire an event coordinator. The
certified trainers have hosted over 240 trainings in the last three months.
They have impacted around 3,500 training participants who had probably
never heard of us before, and now they’re spending an hour with a teacher
who’s actually used the platform.”
-Kevyn Klein, Director of Customer Success & Advocacy at Edmodo
8. What’s The ROI Of Advocate Marketing?
8 I N F L U I T I V E . C O M
What are the
intangible
returns on
advocate
marketing?
Advocates can make channels you already invest in for brand awareness and reputation-building much
more effective and valuable.
Here are a few examples:
Success Story: Code42 operates in the hyper-competitive backup software
space. To stand out, Angela Higgins, Director of Customer Engagement,
asked Code42’s advocates to share feedback by writing online reviews across
third-party websites. Her efforts inspired the brand’s advocates to increase
Code42’s number of reviews by 900% and make the brand the Backup
Software market Leader on G2 Crowd.
Learn how they did it in this blog.
1. Advocate reviews can solidify your brand’s image
According to a Google study, 60 percent of B2B technology buyers consult product reviews from
peers before making purchasing decisions. This means having genuine reviews on third-party websites
like G2 Crowd, AppExchange and Spiceworks is vital to making the first cut during your prospect’s
evaluation phase—which happens well before they reach out to anyone at your company.
9. What’s The ROI Of Advocate Marketing?
9 I N F L U I T I V E . C O M
Learn more in this case study.
Success Story: A few months after re-launching its Ambassador program
in February 2014, the Hootsuite marketing team started using Influitive’s
AdvocateHub to mobilize advocates at scale. By making it easier for
Ambassadors to interact with each other, Hootsuite decreased its new
customer drop-off rate and increased its “self-solve” rate from 30% to 65% in
its support forum. Ambassadors also helped generate 81 million Hootsuite-
related social impressions on Twitter.
Learn more in this case study.
2. Advocates make content creation easier, faster and better
It’s estimated that B2B firms with 250+ employees allocate roughly $558,400 worth of internal marketing
headcount on content development annually. If they outsource to agencies or freelancers, they’re
investing an additional average of $202,800 annually. Advocates can quickly help you create better,
more authentic content faster—and for far less.
3. Advocates boost social engagement and build better communities
It can be tough to evaluate the business value of social media and online communities. According to a
Social Media Examiner report, B2C marketers (71%) were much more likely to develop a loyal fan base
through social media than B2B marketers (62%). However, advocates can help boost engagement on
these channels while removing some of the burden on community and social media managers.
Success Story: Chris Peltz, Customer Success Operations Manager at HP
Software, used the ITSM Insiders advocate community to challenge their
customers and partners to provide their best tips for IT service management.
ITSM Insiders happily responded by writing world-class advice that HP
Software easily compiled into a full-lengtheBook.
10. What’s The ROI Of Advocate Marketing?
10 I N F L U I T I V E . C O M
Success Story: Lauren Berry, Customer Marketing Associate at Okta, gave
the brand’s advocates special treatment before, during and after its annual
Oktane conference using its advocate marketing program, the Okta Ozone.
As a result, Lauren built pre-event buzz by driving 1.1 million social impressions
for #Oktane16, and sourced 38 advocates speakers. She also received tons
of advocate quotes and stories to use in next year’s event promotions and
upcoming demand gen campaigns.
Learn more on page 7 of this eBook.
Success Story: Bo Bandy has created a special group in her advocate
community for passionate advocates who are no longer ReadyTalk
customers, either because they moved to a new company or their business
was acquired. Maintaining these advocate relationships has been valuable
for influencing future deals. “Sometimes, a prospect will ask to speak to
somebody who’s no longer a customer. From that standpoint, it’s nice to tap
into this group,” says Bo.
4. Advocates improve the effectiveness of event investments
A Regalix study found that nearly half of marketers say that events make up 10 to 25% of their
budget. However, the returns on event sponsorship are usually questionable; Kissmetrics
found that 82% of marketers can’t quantify attendee interactions at their corporate events. Your
advocates’ authentic passion will make pre-event promotion and attracting prospects to your
booth easier and more worthwhile.
5. Advocates take you with them when they change companies
When a happy customer changes companies, they often bring their love for your brand along
with them. The value of second-order revenue from advocates buying you at their new company
can be difficult to track, but, as Jason Lemkin, founder of SaaStr—the largest community of SaaS
founders and entrepreneurs—says: “They’re more profitable (no additional marketing or customer
acquisition costs).”
11. What’s The ROI Of Advocate Marketing?
11 I N F L U I T I V E . C O M
What other
parts of your
business can
benefit from
advocacy?
Advocates marketing doesn’t just impact sales and marketing departments. Advocate communities
also help:
“As a technology business, our clients always want to know what's next
for our software, so we developed a campaign to get our users voting for
features and releases. The one with the most votes was pushed to the top of
our roadmap and users got insider information on when they could expect
it on the platform.”
-Jillian Zacchia, Content Generation Specialist at Acquisio
1. Develop better products by providing valuable feedback, insights, feature requests
and eager beta testers to product teams
12. What’s The ROI Of Advocate Marketing?
12 I N F L U I T I V E . C O M
“My CMO will call me up and say, ‘Kim, I need to test the messaging
on whatever solution we’re about to work on.’ Within a day, I can get
him feedback from customers. When we first started, the business [and
executives] used to ask us, ‘Why do we need an advocacy program?’ Now,
they say, ‘OK, the advocate program is off the table. We have to have it. ’”
-Kim Ellis, Director, Customer Connect at BMC Software
3. Equip executive teams with real-time customer feedback.
(No more “going with your gut.”)
“Across our business, the advocates that engage with us, or come back [to
the program] frequently, are the ones that typically renew with us. They
ask us specific questions (directly tied to retention or renewal) that I give
back to our customer success and account management teams. ”
-Kevin Lau, Sr. Marketing Manager, Customer Retention & Advocacy at NetBase
2. Support client success teams by educating customers and identifying cross-sell,
upsell and renewal opportunities.
13. What’s The ROI Of Advocate Marketing?
13 I N F L U I T I V E . C O M
What should
you do to
gainbuy-in
foradvocate
marketing? New business and pipeline from
advocate referrals
Closed-won deals sped up or influenced
by advocate references
Advocate-generated content that
influences opportunities
Cross-sell and upsell opportunities
Support
QA/product testing
Feedback/research
Online reviews
Advocate-generated content
Social media/forum mentions
Community engagement and growth
Improve effectiveness of events
Second order revenue from
long-term advocates
Improved product development
and adoption
Time savings communicating
with advocates
Advocate Marketing ROI Checklist
Revenue Additional Benefits
Cost savings
Aside from forwarding a copy of this eBook on to
others at your company, here are a few articles to
help you get internal buy-in:
1. Learn how to introduce the idea of advocate
marketing at your company.
2. Share this resource with other departments:
“4 ways advocate marketing helps your entire
company—not just marketing”
3. Use this step-by-step guide to get your
colleagues excited about the idea of an
advocate community.
14. transform customer love into sales
pipeline and revenue growth
Now that you can demonstrate
the value of advocate marketing,
you’re ready to learn about the
best platform for engaging your
advocates.
Contact Influitive now to see
how AdvocateHub can help your
company achieve its biggest goals.