This document discusses marketing strategies for smartphones and messaging apps. It notes that 44% of smartphones users are in the US, there are over 800 million users, and 30 billion messages sent daily. It then discusses using WhatsApp groups run by "alphas" as brand ambassadors to spread word of mouth marketing in a personal way. The last part raises the idea of personal, organic marketing by being a person on WhatsApp rather than explicitly representing a company.

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3. 44%DOS SMARTPHONES
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4. 01/2015
800M
USUÁRIOS
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5. 30BIMENSAGENS
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6. $
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7. 8M
2011
237.500%
19 BI
2014
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11. MARKETING?
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12. MSN DE TEXTO
& OS GRUPOS
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14. GRUPOS FORMADOS
POR HOMENS
+ PIADAS MACHISTAS
+PRODUTO “FEMININO”
SOB UM NOVO “PONTO
DE VISTA”
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15. IMAGEM, MARCA
& OS GRUPOS
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17. x
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19. E FORA OS “ANÚNCIOS
DE OPORTUNIDADE”?
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20. ?
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21. POST
PATROCINADO
FACE + WHATS
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24. Ontem eu e uma amiga estávamos falando
no whatsapp de que ela estava se sentindo
muito sozinha e que queria voltar pra
terapia!!!
Não tenho mais a conversa no whats porque
deleto tudo (e a minha amiga me mataria
se eu te mandasse um print da conversa),
mas te juro que isso aconteceu ontem.
LINKS SUGERIDOS
FACE + WHATS
“
“
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26. SURPRESA
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30. COMO
FAZER O MKT
NO WHATS?
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31. MARCAS > ALPHAS >
EMBAIXADORES >
GRUPOS > PESSOAS
PARA AS MARCAS
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32. Mkt Pessoal
Orgânico
Seja a pessoa
no whats.
Não a empresa.
PARA AS
PESSOAS
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34. 55 51 9455.9255
MARI&MARCEL
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