Whats next-in-events-free-ebook

What’s Next in Events 2011 Foreword by lara McCulloch-carter

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2 What’s Next In Events 2011 next>>

Meet the Contributors

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Challenges of Participatory Culture By Jeff Hurt

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Challenges of Participatory Culture (cont)

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The Imperative of Sustainable Action By Paul Salinger

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Thinking Dangerously in Tradeshows (cont)

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The New Rules of Engagement By Jessica Levin

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The New Rules of Engagement By Jessica Levin

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Demystifying the Unconference By Adrian Segar

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Demystifying the Unconference (cont)

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The New Hybrid Frontier By Michael McCurry

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A Brand New World By Lara McCulloch

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Special Engagements By Ryan Hanson

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('>'>D'('9%"$%"<<@ ;/$'/I3/#H%5"/$% $3% #?'"4% 8?H%D'% +'"(9H% "/9% #"&%#3>'$+;/E% "D38$u"$u63(u
5;$+u$3%$+'%E(38?%36%?'3?<'%E"$+'('9%63(%&38(%'1'/$@%%*+'/%$+'%53(<9%#"&#%
*'%>8#$% ('?<"7'% z*35{% 5;$+% z*+&{% ;6% 5'% <3/E% $3% E(35% ;/$3% "/% ;/98#$(&% &38%93/)$%+"1'%$3%<;#$'/% $3%$+'%>'##"E'%D';/E%#+38$'9% 6(3>%$+'%D;E%D("/9H%
$+"$% ;#% 73/I/8"<<&% 73/$(;D8I/E% $3% $+'% 7('"I3/% 36% 1"<8'@% % *+&% "('% 5'% $+"$% ;/#$'"9% &38% "('% "D<'% $3% 7("l% &38(% 35/% >'##"E'H% D'% "% ?"($% 36% $+"$%


Special Engagements (cont)

73/1'(#"I3/%"/9% $"<4%D"74H%5+&%538<9/)$%&38% '-?'7$% $3%D'% "D<'%$3% 93%$+'% 28$%;$%;#%/3$%'/38E+%$3% #;>?<&%E;1'%13;7'%$3%$+'%"89;'/7'@%^8(%7+"<<'/E'H%"#%
#">'%"$%$+'%/'-$%73>?"/&%#"<'#%>''I/E%3(%:?'7;"<%01'/$@%%Al'(%"<<%$+'%1'(&% '1'/$%?(36'##;3/"<#%;#%E('"$'(@%^8(%$"#4%;#%$3%D8;<9%1"<8'%63(%$+"$%"89;'/7'H%$3%
9'L/;I3/%36%"/%'1'/$%;#%"%E"$+'(;/E%36%?'3?<'%63(%#3>'%?8(?3#'@%%:3%5+&%93% 7('"$'% 8/;W8'% '-?'(;'/7'#% ;/% 5+;7+% '1'(&% ;/9;1;98"<% L/9#% >'(;$% "/9%
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73>?<'$'9% "/9%<;#$#%36% 9'$";<#% $3% >"/"E'@% %*'% /''9% $3% 7+"/E'% $+'% $'(>#% "7I3/H%7('"I/E%D'+"1;3("<%7+"/E'H%3(%E'/'("I/E%D8FF%"/9%D'<;'6%;/%"%D("/9H%
#$3?%5;$+%$+'%?"(I'#%"/9%#$"($%$+(35;/E%73/1'(#"I3/#@ $+"/% 5'% >8#$% "<#3% D'<;'1'% $+"$% ;6%$+'%"89;'/7'% 93'#/)$% L/9% 1"<8'% ;/% $+';(%
'-?'(;'/7'H%$+'%'1'/$%6";<#%"$%93;/E%"/&%36%$+'%"D31'H%3(%;$%#877''9#%"$%93;/E%
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#$3?%$"<4;/E%J%$+'%z'1'/${%;#%/3$%$+'%/'5%Ç<;1;/E)%D;<<D3"(9H%>'"/;/E%Ç[;#;$%>'% 5'%"('%$"#4'9%5;$+%7('"I/E%zeHUUU%'1'/$#%63(%eHUUU%?'3?<'@{%%C+"$%;#%$3%#"&H%
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1;($8"<%53(<9H%3(% ;/% $+'%('"<% 53(<9% 3(% >3('%?(3D"D<&%;/% D3$+@%C+"$% ;#%/3$% "$% #+33I/E%63(% "/%yUf%?3#;I1'%("I/E%3/%$+'% '1"<8"I3/H%5+&%93/)$% 5'%#+33$%
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$+'>% 3(% +"1;/E% "% $5;G'(% 5"<<@%R;1'% $+'>% 35/'(#+;?% ;/% $+'% 7('"I/E% $+'% a4'aBAA'H@N4'QIC4'I78'kI_0
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38$%5+"$%$+'&%5"/$%<'$%$+'>%+"1'%$+';(%#"&%;/%$+'%6339H%$+'%68/H%$+'%$"<'/$%
3(% 9'#I/"I3/@% :7+'98<'% I>'% /3$% X8#$% 63(% &38(% '-?'($% $3% ?(36'##% +;#%
?(3638/9% $+38E+$#H%D8$% 63(% $+'% "89;'/7'% $3% 9;"<3E8'% 5;$+% '"7+% 3$+'(% 3/%
$+"$% ?3;/$% 36%1;'5H%"#4%(;E3(38#%W8'#I3/#%"/9%'1'/%7+"/E'%$+'%$3?;7%;6%$+"$%
;#%5+"$%$+'&%5"/$%$3%$"<4%"D38$@%%


Standards of Excellence By Carolyn Ray

A#%5'%>31'%;/$3% TUVV% "/9% $+'%'73/3>&% ;/8/9"$'9% 5;$+%;/9;1;98"<#%5+3% 73/#;9'(% $+'>#'<1'#%$3% D'%z?(36'##;3/"<#{%
#<35<&%('$8(/#%$3%;$#%?('J#<8>?% #$"$'H%5'% #;>?<&%D'7"8#'%$+'&%3/7'%+"9% $+'%3??3($8/;$&%$3% ?<"/% "% D;($+9"&%?"($&%3(%
"('% D'E;//;/E% $3% #''% "/% 8?#5;/E%;/% $+'% +'<?%?<"/%$+';(%#;#$'()#%5'99;/E@%
'1'/$% ;/98#$(&@% A<('"9&% "% >8<ID;<<;3/J
93<<"(% E<3D"<% >"(4'$H%$+'% '1'/$% ;/98#$(&% b'#H% .% "E(''% $+"$% '1'(&D39&% /''9#% $3% #$"($% #3>'5+'('% "/9% $+"$% #3>'%
;#% '-?'7$'9% $3% #''% "% Vsf% E(35$+% ;/% X3D% ?'3?<'%+"1'% "/% ;//"$'% $"<'/$% 63(%?(3987;/E%">"F;/E%'1'/$#%D8$% $+"$% ;#%/3$%
3 ? ? 3 ( $ 8 / ; I ' #% 6 3 (% > ' ' I / E% " / 9% 5+"$% 53((;'#% >'@% =87+% <;4'% D8;<9;/E% "% /'5% +3>'H% "/% '1'/$% >8#$% D'%
73/1'/I3/% ?<"//'(#% D'63('% TUVy! @% C+;#% 7"('68<<&% '/E;/''('9% $3% >''$% D3$+% $+'% 7<;'/$)#% #?'7;L7"I3/#% "/9% 38$#;9'%
;/7('"#'%93'#/)$% '1'/% D'E;/% $3%6"7$3(% ;/% (8<'#% "/9% ('E8<"I3/#@% *;$+38$% $+'% ?(3?'(% 638/9"I3/H% "/% '1'/$% +"#% $+'%
/3/J?(3L$% '1'/$% #?'7;"<;#$#H% 1'/8'% ?3$'/I"<%$3%D'%"%9;#"#$'(@%*'%>8#$% +"1'%#3>'%6";$+%$+"$%$+'%'1'/$%'/E;/''(%
>"/"E'(#H% 5'99;/E% ?<"//'(#H% r3(;#$#H% ;#%"9+'(;/E%$3% "%<'1'<%36% ?(36'##;3/"<%#$"/9"(9;F"I3/% $+"$%+"#%/3$% &'$% D''/%
7"$'('(#%"/9% "<<% 36% $+'% 3$+'(% ;/9;1;98"<#% 68<<&% '>D("7'9% D&% $+'% '1'/$% 73>>8/;$&@% C+'% 73/7'(/% +'('% ;#% $+"$% >"/&%
$+"$% "('%;/$'E("<% $3% >"4;/E%38(%'1'/$#%"% ?'3?<'% 93%/3$%#''4%38$% "9'W8"$'% '987"I3/% D'63('%X8>?;/E%+'"9L(#$% ;/$3%
#877'##@% % ./% 3$+'(% 53(9#H%E'$% ('"9&% $3% $+'% L'<9@% ./% 6"7$H% "% ('7'/$% #$89&% #+35'9% $+"$% pp@pf% 36% '1'/$% ?<"//'(#%
#''% "% /'5% E'/'("I3/% 36% '1'/$% 7<";>'9%$3%+"1'%+"9%"D#3<8$'<&%/3% '1'/$%'987"I3/%5+"$#3'1'(" @%%./%#87+%"%
?(36'##;3/"<#% '"E'(% $3% 8/<'"#+% $+';(% 9'$";<% <"9'/% "/9% 73/I/8"<<&% '13<1;/E% ?(36'##;3/% 5+'('% '987"I3/%
z'-?'(;'/7'{%3/%$+'%53(<9@ 3??3($8/;I'#% '-;#$%"(38/9% '1'(&%73(/'(% ;$% ;#%;>?'("I1'% $+"$% /'5% ?<"//'(#%
$"4'% 73/$(3<% 36% $+';(% 7"(''(#%"/9% >"-;>;F'% $+';(% 4/35<'9E'@%.%">% /3$% X8#$%
,35%93/)$%E'$%>'%5(3/EH%.%<31'%$+"$%$+'('%"('%/'5%6"7'#%;/%$+'%;/98#$(&@%.$% $"<4;/E% "D38$% $+'%D"#;7#H% .% ">% $"<4;/E%"D38$% <'"(/;/E%5+&%$+;/E#% "('%93/'%
;#%#3%53/9'(68<%$3%#''%?'3?<'%5;$+%6('#+%;9'"#%"/9%"/%8/D(;9<'9%?"##;3/%63(% $+'%5"&%$+'&%"('%"/9%$(8<&%8/9'(#$"/9;/E%$+'%$+'3(&%D'+;/9%'"7+%"/9%'1'(&%
'1'/$#@%^8(% ;/98#$(&%;#% '-7;I/E%"/9%'1'(% 7+"/E;/E% "/9% $+'% 3/<&%5"&%63(% 8#% >31'@
$3% 73/I/8'% $3% E(35% ;#% D&% ('E8<"(<&% ;/1;I/E% ?'3?<'% $3% X3;/% "/9% "7I1'<&%
?"(I7;?"$'%;/% 38(% 73>>8/;$&@%C+"$% #";9H%$+'('% ;#%3/'% >"X3(% 7"1'"$M% %"#%"/% 2&% 9'1'<3?;/E%"/% 8/9'(#$"/9;/E% 36% 5+&%$+;/E#% "('% $+'% 5"&% $+'&% "('% "/9%
z'>'(E;/E% ?(36'##;3/{%$+'('% "('%6'5H%;6% "/&H% D"((;'(#%$3% '/$(&%;/% $+'%'1'/$% 5+&%;/98#$(&%?(36'##;3/"<#%7+33#'%$3%93%$+;/E#%;/%"%#?'7;L7%5"&%$+'%W8"<;$&%
;/98#$(&%"/9% >3('31'(H%$+'('% "('%/3% #$(;/E'/$% ('W8;('>'/$#%$3% ?("7I7'%"#% 36%'1'/$#%5;<<%;>?(31'%9(">"I7"<<&@%*+'/%?<"//'(#%"9+'('%$3%;/98#$(&J5;9'%
"/% '1'/$% ?(36'##;3/"<@% A#% "% ('#8<$H% $+'% ;/98#$(&% 73/I/8'#% $3% L/9% ;$#'<6% #$"/9"(9#%"%<'1'<%36%73/68#;3/%;#%'<;>;/"$'9%"/9%"%<'1'<%36%73>>8/;7"I3/%;#%

!#$%&#'()*+(#,-#.+/,)#&0+12132

"#4+56#7%#&%#8"9!9:%#;+<=>?#@)*+A2#+#)*+B=05C#D>#=>2=?E0#=>0,#*F*>0#A+>+?*A*>0#+>@#3,>3*G0(+B=H+1,>%#8$>G(/B=2E*@#;+20*)I2#JE*2=2:#$>=F*)2=05#,-#&,(0E*)>#7+B=-,)>=+6#.,2#D>?*B*2%


Standards of Excellence (cont)

'<'1"$'9@%S('7;#'% >'"#8('#%$+"$% "('%('73E/;F'9% "/9% "77'?$'9% 7"/% +'<?% $3% '1'/$%?<"//'(#@%C+'%>3('%$+"$%5'H%"#%'1'/$%?(36'##;3/"<#H%73>'%$3E'$+'(% $3%
78$% 38$% $+'% E8'##53(4%"/9% '((3(#%$+"$% 73>'%6(3>%8/7<'"(%73>>8/;7"I3/@% <'"(/%"/9% 9;#78##%$+'% D'G'(% ?3#;I3/'9% 5'% "('%$3% >"-;>;F'% $+'% ;/98#$(&)#%
_'1'<3?;/E%"/9% "9+'(;/E%$3% ;/98#$(&%#$"/9"(9;F"I3/% ;#% /3$% "D38$% #"??;/E% ?3$'/I"<@%
7('"I1;$&H%;$%;#%/3$% "D38$%7('"I/E%>3<9#%$+"$%7"//3$% D'%D(34'/%D8$%("$+'(%;$%
;#%"D38$% 9'1'<3?;/E%#$"/9"(9#%$3%#$(;1'%63(%;/%"/%"G'>?$%$3%#>33$+%38$%$+'% :3% 5+"$% 7"/% &38% 93x% R'$% 38$% "/9% <'"(/B% N+'74% 38$% $+'% L'<9% 36% '1'/$%
'1'/$%?<"//;/E%?(37'##@ #$89;'#@%AG'/9%#'>;/"(#H%L/9%"%>'/$3(H%13<8/$''(%;/%"/%"('"%$+"$%&38%>;E+$%
/3$%4/35%"D38$%"/9%?<'"#'H%7+'74%38$%;/98#$(&%#$"/9"(9#%<;4'%AS0hH%0=2^c%
C+;#%?"#$%#8>>'(H%$+'%N"/"9;"/%C38(;#>%P8>"/%a'#38(7'#%N38/7;<%mNCPaNn% "/9% $+'% ./$'(/"I3/"<%01'/$% ="/"E'>'/$% N3>?'$'/7&%:$"/9"(9#@%.$% ;#%38(%
;/% 73/X8/7I3/% 5;$+% #'1'("<% ;/$'(/"I3/"<% 73/$(;D8$3(#% ('<'"#'9% $+'H% <3/E% E3"<% "#% '1'/$% ?(36'##;3/"<#% $3% >"4'% $+'% ;/98#$(&% D'G'(% "/9% 38(% D;EE'#$%
"5";$'9H%./$'(/"I3/"<%01'/$%="/"E'>'/$% N3>?'$'/7&%:$"/9"(9#@%A#%TUVV% 3??3($8/;$&% $3% 93% $+;#% ;#% $3% +'<?% ;/7('"#'% "5"('/'##% 36% #$"/9"(9#% "/9%
>"$8('#H%5'%"('% #8('% $3% #''% "/% ;/7('"#'9% ;/$'('#$% ;/% $+'#'% #$"/9"(9#% "/9% '/738("E'% /'5% "/9% 1'$'("/% ?<"//'(#% "<;4'% $3% 73>>;$% $3% ?(36'##;3/"<%
?'(+"?#%'1'/% #3>'%'"(<&%"93?I3/@% %*;$+;/% $+'% /'-$% 638(% $3%L1'%&'"(#H%"#% '-7'<<'/7'@
'1'/$% >"/"E'>'/$% ?(3E(">#% ;/73(?3("$'% $+'#'% #$"/9"(9#% ;/$3% $+';(%
78((;78<"%5'%5;<<%<;4'<&%#''%"/%;/7('"#'%;/%$+';(%;/98#$(&%;/$'E("I3/@%!'$)#%/3$%
D'%"6(";9%36%$+'#'%#$"/9"(9#@%!'$%8#%"77'?$%"/9%'>D("7'%$+'>%"#%"%>'"/#%36%
D'G'(;/E%38(%73>>8/;$&@%A#%?<"//'(#H%;$%;#%38(%X3D%$3%"#4%$+'%W8'#I3/#%$+"$%
3$+'(% ?'3?<'% 93/)$% $+;/4%36% "/9% $3% '<;>;/"$'% 8/7'($";/$&@% 2&% #''4;/E% 38$%
4/35<'9E'%"/9%#$"/9"(9#%5'%;/#I<<%73/L9'/7'%;/%38(#'<1'#H%38(%73<<'"E8'#%
"/9%>3#$%;>?3($"/$<&H%38(%7<;'/$#@%

./%"99;I3/H%$+'%Ñ"/8"(&%<"8/7+%36% $+'%01'/$% !'"9'(#+;?%./#I$8$'á%#''4#% $3%
?(31;9'% z?(3E('##;1'% '987"I3/H% $(";/;/E% "/9% ;/#;E+$#% D&% "/9% 63(% '1'/$%
?(36'##;3/"<#@{%2&%"77'##;/E%73/$'/$%"/9%#+"(;/E%4/35<'9E'%$+'%?3##;D;<;I'#%
"('%'/9<'##@%%./%"/%;/98#$(&%$+"$%;#%73/#$"/$<&%'13<1;/E%;$% ;#%;>?'("I1'%$+"$%
5'% 4''?% 8?% 5;$+% $+'%I>'#%"/9% 73/#;#$'/$<&%'-?"/9% 38(% 4/35<'9E'% D"#'@%
C3E'$+'(% 5'% +"1'%$+'%?3$'/I"<% $3% 68($+'(% 73/$(;D8$'%$3% ;/;I"I1'#%<;4'%$+'%
01'/$% ="/"E'>'/$%239&%36%c/35<'9E'%m0=2^cnH%$+'%N3/1'/I3/% ./98#$(&%
N38/7;<)#%A77'?$'9% S("7I7'#%0-7+"/E'%mAS0hn% "/9%$+'%'987"I3/% 36% 68$8('%

K#L(BB#M=23B,2()*C#7+),B5>#4+5#2*)F*2#+2#0E*#N@(3+1,>#M=)*30,)#-,)#0E*#NF*>0#.*+@*)2E=G#O>210(0*


Using this Content

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P),(@B5#/),(?E0#0,#5,(#/5C
READY2SPARK
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