SlideShare a Scribd company logo
. . .or the app formerly known as The List App
with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
● share your experiences and opinions through richly
formatted lists with text, photos, and locations
with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
● share your experiences and opinions through richly
formatted lists with text, photos, and locations
● request lists from your friends and favorite musicians,
athletes and public figures
with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
● share your experiences and opinions through richly
formatted lists with text, photos, and locations
● request lists from your friends and favorite musicians,
athletes and public figures
● find the most popular, exciting and useful lists from around
the globe
with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
● share your experiences and opinions through richly
formatted lists with text, photos, and locations
● request lists from your friends and favorite musicians,
athletes and public figures
● find the most popular, exciting and useful lists from around
the globe
● stay informed with news summaries, film and music
reviews, tv highlights and more from top publications
a (very)
brief history
Created by B.J. Novak &
Nick Flaherty in October 2016
anatomy
of a li.st
news feed
news feed discover
news feed discover profile
...why lists?
human beings are innately inclined towards
structuring information; it’s one of our primary
means of understanding. lists are simple, but
powerful.
community
users have taken their online friendships IRL
advice for marketers:
decide whether the risk is worth
the resources
and if it is...
● surrender to the list
and if it is...
● surrender to the list
● use li.st give your listicles a home
and if it is...
● surrender to the list
● use li.st give your listicles a home
● be authentic in your list-making
THANK YOU!

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What's in a li.st?

  • 1.
  • 2. . . .or the app formerly known as The List App
  • 3. with li.st, you can ● get inspired by travel recommendations, reading lists, recipes, and life musings
  • 4. with li.st, you can ● get inspired by travel recommendations, reading lists, recipes, and life musings ● share your experiences and opinions through richly formatted lists with text, photos, and locations
  • 5. with li.st, you can ● get inspired by travel recommendations, reading lists, recipes, and life musings ● share your experiences and opinions through richly formatted lists with text, photos, and locations ● request lists from your friends and favorite musicians, athletes and public figures
  • 6. with li.st, you can ● get inspired by travel recommendations, reading lists, recipes, and life musings ● share your experiences and opinions through richly formatted lists with text, photos, and locations ● request lists from your friends and favorite musicians, athletes and public figures ● find the most popular, exciting and useful lists from around the globe
  • 7. with li.st, you can ● get inspired by travel recommendations, reading lists, recipes, and life musings ● share your experiences and opinions through richly formatted lists with text, photos, and locations ● request lists from your friends and favorite musicians, athletes and public figures ● find the most popular, exciting and useful lists from around the globe ● stay informed with news summaries, film and music reviews, tv highlights and more from top publications
  • 9. Created by B.J. Novak & Nick Flaherty in October 2016
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  • 20. ...why lists? human beings are innately inclined towards structuring information; it’s one of our primary means of understanding. lists are simple, but powerful.
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  • 24. community users have taken their online friendships IRL
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  • 26. advice for marketers: decide whether the risk is worth the resources
  • 27. and if it is... ● surrender to the list
  • 28. and if it is... ● surrender to the list ● use li.st give your listicles a home
  • 29. and if it is... ● surrender to the list ● use li.st give your listicles a home ● be authentic in your list-making
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