Li.st is an app that allows users to create and share lists on various topics like travel recommendations, recipes, and reviews. Users can get inspired by others' lists, share their own lists which can include text, photos and locations, and request lists from their friends and public figures. It aims to provide the most popular, exciting and useful lists from around the world on various subjects and also includes news summaries and reviews.

2. . . .or the app formerly known as The List App

3. with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings

4. with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
● share your experiences and opinions through richly
formatted lists with text, photos, and locations

5. with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
● share your experiences and opinions through richly
formatted lists with text, photos, and locations
● request lists from your friends and favorite musicians,
athletes and public figures

6. with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
● share your experiences and opinions through richly
formatted lists with text, photos, and locations
● request lists from your friends and favorite musicians,
athletes and public figures
● find the most popular, exciting and useful lists from around
the globe

7. with li.st, you can
● get inspired by travel recommendations, reading lists,
recipes, and life musings
● share your experiences and opinions through richly
formatted lists with text, photos, and locations
● request lists from your friends and favorite musicians,
athletes and public figures
● find the most popular, exciting and useful lists from around
the globe
● stay informed with news summaries, film and music
reviews, tv highlights and more from top publications

8. a (very)
brief history

9. Created by B.J. Novak &
Nick Flaherty in October 2016

13. anatomy
of a li.st

14. news feed

15. news feed discover

16. news feed discover profile

20. ...why lists?
human beings are innately inclined towards
structuring information; it’s one of our primary
means of understanding. lists are simple, but
powerful.

24. community
users have taken their online friendships IRL

26. advice for marketers:
decide whether the risk is worth
the resources

27. and if it is...
● surrender to the list

28. and if it is...
● surrender to the list
● use li.st give your listicles a home

29. and if it is...
● surrender to the list
● use li.st give your listicles a home
● be authentic in your list-making

33. THANK YOU!