The document discusses how businesses can better connect with customers today and capture more business. It suggests that updating a business's ability to connect with new customers through marketing can be simple with great results. It also provides potential topics for sales meetings, such as how marketing leads are passed to sales, the importance of first impressions, who the real competition is, and how to win over prospects at the first contact point.

1. So… besides running your business, how are
you connecting with your customers today?

2. Do you… feel a little overwhelmed at times?

3. And… how are you capturing more business?
Not really
sure
Brand
Awareness
That sales guy nobody
wants to be around
Sales Plan
Value
Content
Marketing
The boss has this
sidekick
Friends &
Family
Sales
promotions
One major
account
Word of mouth
Critical
Mass
Marketing Plan
Business Plan
Web traffic

4. Updating your ability to connect with new
customers can be simple with great results.
russhammondconnects@comcast.net

5. …Ideas for sales meeting discussions:
What happens when marketing 2.0 leads get passed to
sales 1.0 for follow-up?
Why do you only have one chance at a 1st impression?
Who’s the real competition?
How can you win over prospects at your first contact
point?
How can salespeople help in developing breakthrough
innovation?
What is a prospect’s only concern in 2014?
e-mail me for more info on above:
 russhammondconnects@comcast.net 