What the Customer Wanted - a modern fable
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a short story about how not to succeed at business innovation
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What the Customer Wanted - a modern fable
- 1. what the customer wanted… a short story about how not to succeed at business innovation © Arnold Wytenburg
- 2. #1 - what the customer asked for © Arnold Wytenburg
- 3. #2 - what the CEO envisioned © Arnold Wytenburg
- 4. #3 - what management proposed © Arnold Wytenburg
- 5. #4 - what the engineers designed © Arnold Wytenburg
- 6. #5 - what the research recommended © Arnold Wytenburg
- 7. #6 - what the marketing department pitched © Arnold Wytenburg
- 8. #7 - what the developers delivered © Arnold Wytenburg
- 9. #8 – what the competition offered © Arnold Wytenburg
- 10. #9 - what the money did © Arnold Wytenburg
- 11. #10 - what the customer wanted in the first place © Arnold Wytenburg
- 12. What can we learn here? 1 2 3 4 5 6 7 8 9 10 © Arnold Wytenburg