What Retailers Know About Performance and User Experience

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
Sharing the keys to retail performance success
TODAY’S SOASTA PRESENTERS

Peter Galvin:

Brad Johnson:

Mike Ostenberg

SVP Marketing

VP Product Marketing
Dir. Systems Engineering

Agenda:
•  Retail case studies
•  Key considerations gleaned from retail performance optimization
•  SOASTA’s solutions for measuring and testing user performance

Questions:
Submit in chat box during event

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o  Inspection to Prevention
o  Approximation to Reality

o  Periodic to Continuous

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Tested to 7x Initial load test goals

Reached 9x previous year’s peak

Validated dynamic caching investment

Reduced hardware capacity needs

Validated Akamai to 4x beyond peak

“One of the best investments
to our website this year .”
Nancy Jordan,
IT Middleware
& Integration
Manager

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“We are 100% focused
on our consumer
satisfaction…Given the
revenue it’s protecting for
us, it’s money very well
spent.”
Michael Hart, Bonobos
CTO

Iterative testing of purchase cycle

Easy test creation and results

Systematically tuned app to infrastructure

Compares test/test, year/year

Revenue Protection

64x normal trafﬁc, 15X sales, no issues

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Tests for flash sales with unknown spikes

mPulse analyzes real user performance

Continuous tests of mobile and web traffic

50% mobile traffic – 160% more visitors

$5M AUD in one flash sale – zero issues

“SOASTA was very
easy to work with
and could
accommodate our
requirements in a
four-week
timeframe.”
Gavin Cliffe,
OZSale CTO.

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“Website performance really
affects your brand image
when you have problems…
The inherent savings to our
brand by using CloudTest is
priceless.”
—Cheryl Davis,
digital technical
operations manager
Hallmark Cards, Inc.
Tested to 120% of expected load

Saved 50% on testing expenses

Reduced staff costs by 66%

Eliminated test software and hardware costs

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2008
2013

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Meaningful scale &
appropriate concurrency
Most accurate models
of real user behavior
Control to start, stop & modify
tests without delays
Test on your schedule

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Failover Scenarios
Success Disasters
End to End

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s
Memory leaks
Test Scale
Stage/Team
Dev
& Test
Release
& Deploy
Network
& Ops
CDN file placement
Load Balancer configuration
Network bandwidth
Network configuration
DNS routing
Inadequate server resources
Default configuration settings
Unbalanced web serversAuto-scaling failures
Latency between systems
Slow third-party plug-ins
Garbage collection
Database thread counts
Inefficient database queriesSlow pages
Conflict with other apps
Test Lab Staging Production (100% +++)
Search technology limits
Method-level tuning
Max sockets exceeded
Firewall max capacity
Global latency variance
Security bottlenecks
Continuous tuning for full-scale…and well beyond

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ü Build and modify your tests based on real usage
ü Test for spikes with the cloud
ü Test what you don’t think you need to
ü Measure, test and act in real time
ü Test more (compress processes)
ü Test in production

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Mike Ostenberg

Thanks
Contact SOASTA:
www.soasta.com/cloudtest/
info@soasta.com
866.344.8766
Follow us:

twitter.com/cloudtest
facebook.com/cloudtest
RESOURCES

Retail Readiness Page: http://www.soasta.com/retail-readiness/

Case studies: http://www.soasta.com/customers/ecommerce/

Webinars future and past: http://www.soasta.com/knowledge-center/webinars/

Need a test, fast? CloudTest On-Demand.
- email info@soasta.com
- You’ll hear from us by tomorrow

What Retailers Know About Performance and User Experience

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