Maintain a customer-centric approach - B2B Market Research is all about better understanding your consumers, and that's an essential step in creating a customer-centric business.

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2. B2B market research involves the collection
and analysis of data to obtain more information
about the market, consumers, competition,
launches, campaigns, and everything that
allows the best decision-making for a company.
In addition, it’s a vital part of any business
strategy, whether you are a B2B or B2C
business, big or small, new or old.
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3. Online qualitative research is a broad
category. In fact, there are many varieties
of market research that can be used to
achieve your company’s specific goals.
Below, we will explain the different
benefits of each type of market research.

4. Brand Research - It focuses on creating or refining your
company’s brand to make a bold and favourable impression on
your target market. You can analyze the level of brand
awareness among your target audience, how loyal customers
are to your brand, what kinds of qualities people associate with
your brand and other aspects of customers’ relationship with
your brand.
Consumer Research - Almost all market research engages the
consumer in some way, but some research specifically focuses
on better understanding consumers within a given segment. You
may want to learn about their buying habits, interests,
motivations, and more. The better you understand your
consumers, the more effectively you can attract them.

5. Maintain a customer-centric approach - B2B Market Research
is all about better understanding your consumers, and that’s
an essential step in creating a customer-centric business.
Companies with that focus keep the customer experience at
the forefront of everything they do. Research has shown that
customer-focused businesses are 60% more profitable. It’s
easy to see why putting customer needs and wants first is a
recipe for success.

6. Targeting - Determine which segment or segments offer the
most profitable opportunities for your business so you can focus
on marketing to these segments.
Positioning - Develop a strategy to serve the needs of your
target segment and do it better than your competitors. You can
also consider the best way to promote your solution to the target
segment.

7. +358 50 4068 796
heidi.laitinen@epsi-dc.com
PL 400 00181 HELSINKI
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