The in-depth interviews are slightly different. Here you can extend the meeting by asking additional questions or digging deeper into each question so that you can gather the necessary information.

2. WHAT ARE IN-
DEPTH
INTERVIEWS AND
WHY IT IS USED?

3. When it comes to B2B market research nothing will work better than In-Depth Interviews
(IDIs) for gathering insights. A survey is a popular and best method for corporate
research but there are some significant limitations to it. It will dispel or reinforce the
assumptions you may already have.

4. It will help you uncover the content you weren’t even aware of. It is a key to qualitative B2B research. This method is great
for B2B buying works. It will help in revealing:
1.Make the best decision on selecting a particular product or service.
Know what are factors to be considered before making a purchase.
2.How the decision will change the business?
3.Whether the company or customer will be happy with the services or products they choose and so on.

5. Though it is a time-consuming process, after involving in this type of market
research you will find that it's totally worth it. Hence, if you are busy, then you can
hire the services offered by the company to carry out this research. The
professionals in the company will make sure that they will handle the research
based on your requirement. They will also collect the data and analyze it to gather
valuable

6. What is the purpose of using the in-depth interviews?
1.Flexible – There is a general guide when it comes to interviews. These guides will keep the
interview on track. However, the in-depth interviews are slightly different. Here you can extend
the meeting by asking additional questions or digging deeper into each question so that you can
gather the necessary information.
2.Interactive – This type of market research will encourage the respondents to answer every
question honestly. Hence it will help you get more genuine answers rather than the formal
answers that are obtained on the other type of data collection methods.
3.Generative – The in-depth interview will not only provide the answers to the problems but also
offer additional information about the target audience and market. This will be surely helpful for
your business and help you in achieving your business goals.

7. THANK YOU
Contact US
+358 50 4068 796
heidi.laitinen@epsi-dc.com
PL 400
00181 HELSINKI