CATI research methodology is becoming more popular in recent times in B2B market research. Research as we all know is a crucial part of any business.Research data will be helpful in business decisions.

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3. Research as we all know is a
crucial part of any business.
Especially the insights from
these research data will be
helpful in business decisions.
Many research models are
there on the market which
helps in data gathering
significantly.

4. What is CATI research
methodology?
Let's understand about this B2B
market research type here. CATI
– Computer-assisted Telephone
Interviewing, is a form of
automated survey that uses a
particular software to provide the
interviewer with the script.

5. CATI research
methodology is
becoming more
popular in recent times
in B2B market research.
Since this type of
research can be
completed within a
short period of time
with accurate results
companies prefer using
it.

6. Cost-effective – When compared to
face-to-face surveys, the CATI
surveys are highly cost-effective
and everything can be done
remotely.
Higher response rate – Not
everyone will reach out to the
meeting when it's scheduled. Due
to different reasons, few people
may avoid attending the meeting.
But it's not the same with CATI.
With CATI you can get a higher
response rate.

7. THANK YOU
Contact Us
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heidi.laitinen@epsi-dc.com
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