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1. What is marketing concept?

2. Marketing:
The term marketing is an Anglicism that has various definitions . According to
Philip Kotler (considered by some the father of marketing ) it is "the social and
administrative process by which groups and individuals satisfy their needs by creating. It
is actually a sub-science or area of ​​study of Management science.
In marketing is usually translated as mercadotecnia or merchandising . On the
other hand, the word marketing is recognized by the DRAE ; Although the use of
anglicism is allowed, the RAE recommends using the Spanish word marketing preferably .
The graphic adaptation of marketing proposed by the RAE is márquetin .

3. Concept and Objectives:
The main objective of marketing is to favor the exchange between two parties that
both benefit. According to Kotler, exchange is understood as “the act of obtaining a
desired product from another person by offering something in return”. For this to occur,
five conditions must be met:
If for any reason, any of the parties involved in the exchange is not satisfied, it will
prevent the exchange from happening again.
Organization, and satisfy the needs and desires of consumers or customers. .

4. Marketing is the orientation with which marketing or merchandising is managed
within an organization. Likewise, it seeks to build customer loyalty, through tools and
strategies; positions a product, brand, etc. in the mind of the consumer . seeking to be the
main option and reach the end user ; part of the needs of the client or consumer, to design,
organize, execute and control the commercialization or marketing function of the
organization.
The word marketing also refers to a function or functional area of ​​the organization:
the marketing area, the commercial area, the marketing department, etc. Another way of
defining this concept is to consider marketing everything that a company can do to be
perceived in the market (final consumers), with a vision of short and long term
profitability.

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