What is, and how to leverage Foursquare
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Presentation about how businesses can leverage Foursquare in their business. This presentation was given on 3-23-11 at the Catawba County Chamber of Commerce
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What is, and how to leverage Foursquare
- 1. What is, and how to Leverage Lee Yount, Jr. Programmer Analyst Catawba County Government Catawba County Chamber of Commerce March, 23, 2010
- 4. How to get started?
- 6. Check in at the places you visit
- 7. Find a TipLeave a Tip
- 9. It’s Good to be… Mayor!
- 18. Questions
- 19. Leveraging
- 29. For Customers
- 30. ForEmployees
- 33. Questions
- 34. @leeyount http://leeyount.com leeqdmb@gmail.com 828-320-4901 Lee Yount, Jr. Programmer Analyst Catawba County Government http://www.catawbacountync.gov
Editor's Notes
- Foursquare has changed a little since I was a kid.
- Foursquare is a service that helps find where your friends are hanging out and offers tips from other users on what to do once you get there. You use your phone to “check in” at different places you visit, from bars and restaurants to parks, museums and even the grocery store! Foursquare rewards you for checking in with badges, points and mayorships.
- How to get started?Download one of Foursquare’s mobile apps on your phone. They provide apps for iPhone, Android, Blackberry and Palm phones. Third party developers have built applications for other platforms, likeSymbian and Windows Mobile. If there’s no app for your phone, you can check in through Foursquare’s mobile site.Register for an account on Foursquare’s website or through the mobile app. Be sure to upload a profile picture so you can be eligible for mayorships! Link your Facebook and Twitter accounts to make it easy to find your friends and share your current location on your favorite social networking sites.
- Foursquare has apps for the iPhone, Android, and Blackberry and here is what each look like.If you have a phone that doesn't have a web browser and you would like to check in on foursquare via text message, you can use our SMS shortcode to check-in by sending messages to 50500 (like this: @ Ace Bar ! enjoying happy hour). This is currently available in the U.S. only.
- Check in at the places you visitChecking in lets your friends know where you are. To check in, open the mobile app on your phone and Foursquare will use your phone’s GPS to find your current location. Click the “places” button or tab to see a list of nearby places where you can check in. If the place you’re looking for isn’t in the list, add it directly from your phone!When you check in, you’ll have the option to share your location with your Foursquare friends and with Facebook and Twitter. You can change the default settings for these buttons on your settings page. If you check in without sharing with your friends, Foursquare will show your location as “off the grid,” so no one else will know exactly where you are.
- Check out tips and leave them for othersOne of Foursquare’s greatest features is the ability to leave tips on a venue. People leave tips about their favorite dishes, things to do, how to get a discount and even where to find clean bathrooms. You’ll find tips like “the Gyro Pizza is the best you’ll ever eat” or “avoid the hot and spicy burrito — it’s neither hot nor spicy.”You can check out the tips left by other users or leave tips for other people to find directly from your mobile app. If any of your friends have left a tip on a venue you’re checking in to — or one nearby — you’ll see a popup on your phone letting you know what they recommend. Brands like the New York Times, TLC and the cast of Showtime’s The Real L Word have also left tips on venues for you to check out.You can track things you’ve done by clicking “I’ve done this” next to a tip or you can add something that sounds good to your to do list. You’ll be reminded to try it the next time you check in there.
- This is Catawba County Government’s Partner Page. We leave tips about places of interest around Catawba County. After a user follows Catawba County, they will be notified of nearby tips when they check in at different venues.
- Become the mayor by checking in more than anyone elseThe mayor is the person who’s checked in the most times at a venue over the past 60 days. Everyone knows you really love a place when you visit enough times to be the mayor. You’ll get recognized on the venue’s Foursquare profile page and other users will see your picture when they check in. Some companies, like Starbucks, reward their mayors with discounts and freebies!
- Badges? Points?Each time you check in, Foursquare awards you points. The more times you check in, the more points you get. You can compare yourself to your nearby friends and Foursquare’s 1.5-million-plus other users on the leaderboard in your mobile app. The points don’t really do anything, but they’re fun to get an idea where you stand against other Foursquare users.Badges are a fun reward for checking in a certain number of times or at certain places. Some badges are sponsored by different companies, like the History Channel, Wall Street Journaland Bravo. Here are a just few examples of badges you could earn:
- Badge Examples
- Get a DiscountSome businesses have started to use Foursquare as a “digital loyalty card” to track users who visit their stores. To reward you for being a regular customer, they might offer you a free drink every fifth visit or 10% off your bill the tenth time you check in. Other places offer discounts to the mayor. You’ll see any specials a business is offering in your mobile app when you check out the list of nearby venues.
- Get a DiscountSome businesses have started to use Foursquare as a “digital loyalty card” to track users who visit their stores. To reward you for being a regular customer, they might offer you a free drink every fifth visit or 10% off your bill the tenth time you check in. Other places offer discounts to the mayor. You’ll see any specials a business is offering in your mobile app when you check out the list of nearby venues.
- Crumbs Bake Shop in NYC
- Special Offer at Crumbs Bake Shop – I showed it to the girl behind the counter and asked if I could have a Free Medium Iced Coffee and she said “sure!” and prepared it for me on the spot!
- Success!
- HowCast Video - How to Unlock Your World With Foursquare
- HowCast Video - How to Acquire, Engage, and Retain Customers with Foursquare
- Which type of venue are you?
- The basic steps for how to get started.
- Special Types:Friends Special – Group of Foursquare friends check in – you control how many.Swarm Special – Activated if a certain number of people check in within a 3-hour window.Flash Special – A special that is offered on a first come first serve basis and then it expires.Newbie Special – This is a great special to get people using Foursquare at your business. It’s for 1st timers at your venue.Check-in special – A basic special that the customer receives just for checking in to your venue.
- Special Types: Mayor Special – for the person that checks in the most.Loyalty Special – kind of like a loyalty “punch” card
- Special ExamplesNewbieCheck-inLoyalty
- There are several different ways that a customer/potential customer can find your specials, here are a few.
- Promote your specials with a window cling, flyer, or any other creative way that you can think of. You do not want it to be a secret!
- This is what your special will look like once someone unlocks it.
- Flyer to help Customers know what to do. Promote It!
- Flyer to help Employees know what you look for.
- Monitor the results of your campaign with the free Manager Tools.
- To get started, simply search for your venue. If you do not see it, create it and then claim it.
- Thank You – Contact InformationLee Yount, Jr.Programmer AnalystCatawba County Governmenthttp://www.catawbacountync.gov@leeyounthttp://leeyount.comleeqdmb@gmail.com828-320-4901