A press release is a written or electronic communication directed at members of the news media to announce something newsworthy such as new products or services, changes in business operations, financial results, partnerships, and other events of interest to the public. The goal of a press release is to generate third-party coverage in the news media by providing journalists with the essential facts about the announcement in a clear and concise format. An effective press release follows an inverted pyramid structure where the most important information is at the top and uses an attention-grabbing headline and lede to encourage members of the media to read and potentially cover the story.