What Engage Online Shoppers Most

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Richard Claassens CIPPE

Business

Likelihood of revisiting site Engagement Order tracking Clear categorization Personalized shopping In-depth information on product or service Information on related products and services What engages online shoppers most Of the five e-commerce practices that the research indicates customers care about most, only one – providing information on products and services related to the site’s core offerings – strongly engages online shoppers and gets them to revisit a site. Bron: In E-commerce, More is More, Andreas B. Eisingerich and Tobias Kretschmer, Harvard Business Review, March 2008, p.20. 1 2 3 4 5

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