What Context Matters? (ISAmI2010)

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Víctor Penela

Our slides for the International Symposium on Ambient Intelligence 2010 (ISAmI2010: http://isami2010.di.uminho.pt)

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What Context Matters?Towards Multidimensional Context Awareness Víctor Penela, Carlos Ruiz, José Manuel Gómez-Pérez iSOCO

CENIT Programme (NationalStrategicConsortiumsforTechnologicalResearch)

4 years – 22 millions € (2008-2011) 10 Companies 11 Universities 8 Research centres

“Context is any information that can be used to characterize the situation of an entity” Dey (2000)

http://www.isoco.com/ontologies/mio/index.html

“It is not simply the case that something is or is not context; rather, it may or may not be contextually relevantto some particular activity” Dourish (2004)

“Descriptions of individuals that a subject can assumein a specific moment” Steimann (2000)

common role, similar interests, similar relevancy

User A is a tourist in Madrid, visiting the city for the first time. User B is a tourist in Montreal, visiting the city for the first time.

User A is a tourist in Madrid with no contacts in the city. User B is a tourist in Madrid with several friends in the city.

User A is a touristin Madrid. He is doing a tour of the city by bus. User B is a bus driver in Madrid. He is the tour of the city bus driver.

The story so far … Classic context implementations not good enough More information being generated requires a more complex leverage of data Several dimensions detected Several apps built over the system

This is my presentation on the role of context in market research for Asia Research seminar on 27 May 2014 in Singapore. The presentation explores the importance of understanding cultural history, the difficult of translating meaning as well as language, and how context and emotion relate to human behaviour. The conclusion is that all research needs to start from an appreciation of the emotional context of human behaviour.

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What Context Matters? (ISAmI2010)

1. What Context Matters?Towards Multidimensional Context Awareness Víctor Penela, Carlos Ruiz, José Manuel Gómez-Pérez iSOCO

2. context Somebackground for this paper

4. = services + prosumer + ubiquity

5. CENIT Programme (NationalStrategicConsortiumsforTechnologicalResearch)

6. 4 years – 22 millions € (2008-2011) 10 Companies 11 Universities 8 Research centres

7. context, context, context.

8. “Context is any information that can be used to characterize the situation of an entity” Dey (2000)

9. http://www.isoco.com/ontologies/mio/index.html

10.

11. Gimme my context!

12. “Context is anyinformationthat can be used to characterize the situation of an entity” Dey (2000)

13. Bob

14. http://www.flickr.com/photos/papalars/

15. Bob’s friends Dave Gordon Charlie

16. There’s too much information

17. “It is not simply the case that something is or is not context; rather, it may or may not be contextually relevantto some particular activity” Dourish (2004)

18.

19. Domainindependence Dynamicadaptability

20. Domainindependence Dynamicadaptability

21. ClassicalApproach

22.

23. SocialDimension

24.

25.

26.

27.

28. Google Facebook ActivityStreams

29. Role Dimension

30. “Descriptions of individuals that a subject can assumein a specific moment” Steimann (2000)

31. http://www.flickr.com/photos/rednuht/

32. common role, similar interests, similar relevancy

33. SomeUse Cases

34. User A is a tourist in Madrid, visiting the city for the first time. User B is a tourist in Montreal, visiting the city for the first time.

35. User A is a tourist in Madrid with no contacts in the city. User B is a tourist in Madrid with several friends in the city.

36. User A is a touristin Madrid. He is doing a tour of the city by bus. User B is a bus driver in Madrid. He is the tour of the city bus driver.

37. SomeApps

38. YWL!

39. Context Twitter

40. miKrow

41. The story so far … Classic context implementations not good enough More information being generated requires a more complex leverage of data Several dimensions detected Several apps built over the system

42. Thankyou! Questions?

What Context Matters? (ISAmI2010)

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