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Culture Manual
WHALE AGENCY
We exist because we
are genuinely curious.
Why do we exist ?
THEREFORE, WE
LISTEN.
As a creative agency, we have done
dope $hit we are crazily proud of.
But we learn to hold our ego. Before
we begin to work, we love to sit
down and listen.
We listen to understand what our
clients really need. We listen to
learn what our end-users truely
love. We listen to hear the silent
voice of future trends.
/
THEREFORE, WE
ADAPT.
We live people’s problems. We are
passionate to adapt to new ideas
and changes. When life throws
wave at us, instead of waiting for it
to end, we grab our boards and surf
it. Because that is what the Whales
do. Yeah!
THEREFORE, WE
EMBRACE.
We don’t work for the sake of
working, we create value. We
embrace metamorphosis. We
initiate change. We transform.
We embrace to be embraced.
Our working philosophies guide our working manners. They are rules
we share from day 1 to make sure we know what
to expect from each other.
WHALE PHILOSOPHY
Don’t stop until it bleeds.
Be sure to do what you love. But don’t be such a kid who can’t stick his nose to a
thing for more than a day. Once you have decided to do something, don’t stop until
it bleeds. Learn to love what you do.
Don’t blame it on inspiration.
We are highly motivated people. We don’t wait until the inspiration juice sparks to
start working. We work hard to make it happen. We are inspired by our hard work
and self-growth. Discipline > Inspiration.
Be bold.
We expect entrepreneur mindsets from our people. We don’t expect people to be
easy on us. We think individually. But. We grow together. Be open for abstract and
uncertainty. Be open for challenges. Be responsible.
Don’t bring work home.
We respect personal life. Work hard in the office and chill hard (or do whatever you like)
in your free time. If you really love what you are doing, feel free to dream and sleep on
your ideas. Leave the execution for productive hours at the office. Enjoy your life!
Don’t keep things to yourself.
We share. Therefore we learn. We treasure every idea. Even if they are not practical now,
but can spark later. As long as you are willing to say, others are willing to listen. So
speak up!
Make mistakes. Learn from it. And repeat.
Play around. Be bold. We all make mistakes. But we learn from them. And have fun in
between. Don’t wait for permission. Repeat the process. Enjoy the results.
Details matter.
Little things add up. Don’t oversee. Tree begins from seed. The extra-ordinary begins
with the ordinary. Catastrophes begin with tiny fraud. Think big. But, do small. Details
matter.
OUR OFFICE
We spend many hours of our life in the office together. We see each
other. We hear each other. We breath the same air. So, it is
important that we feel comfortable co-habiting
during our working hours.
Our time matters.
You don’t need to be in office for the sake of being in office. Come in office when
your workaholic adrenaline kicks in. Enjoy your flow.
Drink some nice coffee.
We have a good and cute coffee machine. Feel free to refresh yourself with a cup
of Lungo, Cappuchino or Latte Machiatto. Let us know if you want a new flavour
to join the rotation.
Leave your mask at home.
We respect and are proud of different individual identities. Be genuine. Be you.
Feel free to leave your mask at home. Because we spend a lot of time together, it
matters that we all feel comfortable in our skins. Create “gezellig”. Make genuine
camaraderie.
$hhh.
Respect each other bubbles. We are creative people. We like to share ideas. But we
also come here to work and execute. So prepare good earphones to enjoy yourself.
Don’t disturb others while they are focusing.
Water the trees.
Stay green. Be kind to nature. We have two trees offering us free fresh air. In
return, treat them with some water when you have time. If you have a plant that
needs a new home, bring it to the office.
Big Whale Hug <3

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Whale Agency Culture Manual

  • 2. We exist because we are genuinely curious. Why do we exist ?
  • 3. THEREFORE, WE LISTEN. As a creative agency, we have done dope $hit we are crazily proud of. But we learn to hold our ego. Before we begin to work, we love to sit down and listen. We listen to understand what our clients really need. We listen to learn what our end-users truely love. We listen to hear the silent voice of future trends. /
  • 4. THEREFORE, WE ADAPT. We live people’s problems. We are passionate to adapt to new ideas and changes. When life throws wave at us, instead of waiting for it to end, we grab our boards and surf it. Because that is what the Whales do. Yeah!
  • 5. THEREFORE, WE EMBRACE. We don’t work for the sake of working, we create value. We embrace metamorphosis. We initiate change. We transform. We embrace to be embraced.
  • 6. Our working philosophies guide our working manners. They are rules we share from day 1 to make sure we know what to expect from each other. WHALE PHILOSOPHY
  • 7. Don’t stop until it bleeds. Be sure to do what you love. But don’t be such a kid who can’t stick his nose to a thing for more than a day. Once you have decided to do something, don’t stop until it bleeds. Learn to love what you do. Don’t blame it on inspiration. We are highly motivated people. We don’t wait until the inspiration juice sparks to start working. We work hard to make it happen. We are inspired by our hard work and self-growth. Discipline > Inspiration. Be bold. We expect entrepreneur mindsets from our people. We don’t expect people to be easy on us. We think individually. But. We grow together. Be open for abstract and uncertainty. Be open for challenges. Be responsible.
  • 8. Don’t bring work home. We respect personal life. Work hard in the office and chill hard (or do whatever you like) in your free time. If you really love what you are doing, feel free to dream and sleep on your ideas. Leave the execution for productive hours at the office. Enjoy your life! Don’t keep things to yourself. We share. Therefore we learn. We treasure every idea. Even if they are not practical now, but can spark later. As long as you are willing to say, others are willing to listen. So speak up! Make mistakes. Learn from it. And repeat. Play around. Be bold. We all make mistakes. But we learn from them. And have fun in between. Don’t wait for permission. Repeat the process. Enjoy the results. Details matter. Little things add up. Don’t oversee. Tree begins from seed. The extra-ordinary begins with the ordinary. Catastrophes begin with tiny fraud. Think big. But, do small. Details matter.
  • 9. OUR OFFICE We spend many hours of our life in the office together. We see each other. We hear each other. We breath the same air. So, it is important that we feel comfortable co-habiting during our working hours.
  • 10. Our time matters. You don’t need to be in office for the sake of being in office. Come in office when your workaholic adrenaline kicks in. Enjoy your flow. Drink some nice coffee. We have a good and cute coffee machine. Feel free to refresh yourself with a cup of Lungo, Cappuchino or Latte Machiatto. Let us know if you want a new flavour to join the rotation. Leave your mask at home. We respect and are proud of different individual identities. Be genuine. Be you. Feel free to leave your mask at home. Because we spend a lot of time together, it matters that we all feel comfortable in our skins. Create “gezellig”. Make genuine camaraderie.
  • 11. $hhh. Respect each other bubbles. We are creative people. We like to share ideas. But we also come here to work and execute. So prepare good earphones to enjoy yourself. Don’t disturb others while they are focusing. Water the trees. Stay green. Be kind to nature. We have two trees offering us free fresh air. In return, treat them with some water when you have time. If you have a plant that needs a new home, bring it to the office. Big Whale Hug <3