Westar beverage sales rev. with spss slide
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- Jane Bartley is an analyst who predicts and analyzes beverage sales for Westar's business hotels using multiple regression analysis. - Previous forecasting methods only considered hotel occupancy but Bartley's model includes additional factors like season, promotional food, and piano music. - The analysis found that offering promotional food significantly decreases total beverage sales while not offering it increases sales.
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Westar beverage sales rev. with spss slide
- 1. WESTAR BEVERAGE SALES MULTIPLE REGRESSION XIAOYU YANG HATIM OULADELHADJAHMED MARIE HAYES