Foredrag om værdien af digitale medier for iværksættere og mindre virksomhederMette Sandgaard
De værktøjer, som man for blot få år siden betragtede som de vigtigste i salgs- og markedsføringsarbejdet er stort set forældede og ikke resultatskabende. For ganske få år siden blev fokus rettet mod hjemmesiden, som pludselig blev alfa og omega i virksomhedens kommunikation med markedet – men også her blæser forandringens vinde: I dag anbefaler flere specialister, at man laver en enkel og nydelig hjemmeside med nødvendige informationer om virksomheden, men straks linker til sociale medier som Facebook, Twitter, LinkedIn o.a. Det er nemlig på disse netværk, at succeserne skabes.
Præsentation til foredrag om værdien af digitale medier for iværksættere og mindre virksomheder af Mette Sandgaard.
NGO morgenmøde - om Danmarks Naturfredningsforening og kampagnen 300meter.dkGORM
Den 9. februar 2017 mødte en flok nysgerrige op til morgenmøde her hos GORM Agency. Emnet var kampagnen 300meter.dk, der i 2016 vandt den prestigefulde fundraisingpris for årets bedste kampagne v/ISOBRO. Sammen med Danmarks Naturfredningsforening gav vi et indblik i kampagnen og hvordan den konverterede medlemmer - og dét i en tid, hvor medlemsfastholdelse alene er en udfordring.
Her er slides fra morgenmødet. God fornøjelse :)
Vil du se de integrerede videoer, så se dem her:
Slide 23: https://www.youtube.com/watch?v=wPO5koFU1I0
Slide 50: https://www.youtube.com/watch?v=aQdXP0e1DII
Slide 61: https://www.youtube.com/watch?v=nPgCy8LfoBI
Foredrag om værdien af digitale medier for iværksættere og mindre virksomhederMette Sandgaard
De værktøjer, som man for blot få år siden betragtede som de vigtigste i salgs- og markedsføringsarbejdet er stort set forældede og ikke resultatskabende. For ganske få år siden blev fokus rettet mod hjemmesiden, som pludselig blev alfa og omega i virksomhedens kommunikation med markedet – men også her blæser forandringens vinde: I dag anbefaler flere specialister, at man laver en enkel og nydelig hjemmeside med nødvendige informationer om virksomheden, men straks linker til sociale medier som Facebook, Twitter, LinkedIn o.a. Det er nemlig på disse netværk, at succeserne skabes.
Præsentation til foredrag om værdien af digitale medier for iværksættere og mindre virksomheder af Mette Sandgaard.
NGO morgenmøde - om Danmarks Naturfredningsforening og kampagnen 300meter.dkGORM
Den 9. februar 2017 mødte en flok nysgerrige op til morgenmøde her hos GORM Agency. Emnet var kampagnen 300meter.dk, der i 2016 vandt den prestigefulde fundraisingpris for årets bedste kampagne v/ISOBRO. Sammen med Danmarks Naturfredningsforening gav vi et indblik i kampagnen og hvordan den konverterede medlemmer - og dét i en tid, hvor medlemsfastholdelse alene er en udfordring.
Her er slides fra morgenmødet. God fornøjelse :)
Vil du se de integrerede videoer, så se dem her:
Slide 23: https://www.youtube.com/watch?v=wPO5koFU1I0
Slide 50: https://www.youtube.com/watch?v=aQdXP0e1DII
Slide 61: https://www.youtube.com/watch?v=nPgCy8LfoBI
McDonald's is launching a campaign called "McWorld" to attract Generation Z employees and position itself as a relevant employer. The campaign will send 12 teams of 10 people each to work at McDonald's locations in 10 different countries over 180 days. The job opportunity will be announced on burger packaging to reach a wide audience and media attention. Each team's journey will be broadcast on social media platforms like YouTube, Instagram TV and Snapchat TV to engage Generation Z's interest in travel.
McDonald's is launching a campaign called "McWorld" to attract Generation Z employees. The campaign will send 12 teams of 10 people each to work at McDonald's locations in 10 different countries over 180 days. The goal is to put McDonald's on the agenda as a good employer. Burger packaging will announce the job opportunity to reach media attention. Social media marketing on platforms popular with Gen Z will also promote the campaign. Each team's international work experience will be broadcast on social TV channels and through employee-generated Instagram content from their travels.
McDonald's is launching a campaign called "McWorld" to attract Generation Z employees. The campaign will send 1,000 young people ages 18+ to work at McDonald's locations in 10 different countries over 180 days. Participants will travel in teams of 10 led by tour guides and assistant guides, experiencing new cultures and career opportunities while working. The job will be advertised on burger packaging and at transportation hubs, and applicants can apply online. Each team's journey will be broadcast on social media platforms like YouTube, Instagram TV and Snapchat TV to promote McDonald's as a global employer.
The document outlines 3 activation ideas to help people achieve better indoor climates when redecorating, renovating, or buying a new home. The first idea is VELUX Cobalt Decor, a line of wall decorations that change color to detect high humidity. The second is The VELUX Home Check, where experts visit homes to assess indoor climates and recommend VELUX products. The third is The Indoor Climate Certificate, a proposed certification program similar to an energy performance certificate that would evaluate indoor climate parameters like temperature and humidity when selling or buying homes.
The document proposes a campaign called "McWorld" to recruit Generation Z employees for McDonald's. It would involve sending 12 teams of 10 people each to work at McDonald's locations in 10 different countries over 180 days. The campaign would be announced unconventionally on burger packaging and check-in screens at transit hubs. It would also utilize social media marketing and turn each team's international experience into social TV content on YouTube, Instagram TV and Snapchat TV to promote McDonald's as a relevant employer.
McDonald's is launching a campaign called "McWorld" to attract Generation Z employees and position itself as a relevant employer. The campaign will send 12 teams of 10 people each to work at McDonald's locations in 10 different countries over 180 days. The job opportunity will be announced on burger packaging to reach a wide audience and media attention. Each team's journey will be broadcast on social media platforms like YouTube, Instagram TV and Snapchat TV to engage Generation Z's interest in travel.
McDonald's is launching a campaign called "McWorld" to attract Generation Z employees. The campaign will send 12 teams of 10 people each to work at McDonald's locations in 10 different countries over 180 days. The goal is to put McDonald's on the agenda as a good employer. Burger packaging will announce the job opportunity to reach media attention. Social media marketing on platforms popular with Gen Z will also promote the campaign. Each team's international work experience will be broadcast on social TV channels and through employee-generated Instagram content from their travels.
McDonald's is launching a campaign called "McWorld" to attract Generation Z employees. The campaign will send 1,000 young people ages 18+ to work at McDonald's locations in 10 different countries over 180 days. Participants will travel in teams of 10 led by tour guides and assistant guides, experiencing new cultures and career opportunities while working. The job will be advertised on burger packaging and at transportation hubs, and applicants can apply online. Each team's journey will be broadcast on social media platforms like YouTube, Instagram TV and Snapchat TV to promote McDonald's as a global employer.
The document outlines 3 activation ideas to help people achieve better indoor climates when redecorating, renovating, or buying a new home. The first idea is VELUX Cobalt Decor, a line of wall decorations that change color to detect high humidity. The second is The VELUX Home Check, where experts visit homes to assess indoor climates and recommend VELUX products. The third is The Indoor Climate Certificate, a proposed certification program similar to an energy performance certificate that would evaluate indoor climate parameters like temperature and humidity when selling or buying homes.
The document proposes a campaign called "McWorld" to recruit Generation Z employees for McDonald's. It would involve sending 12 teams of 10 people each to work at McDonald's locations in 10 different countries over 180 days. The campaign would be announced unconventionally on burger packaging and check-in screens at transit hubs. It would also utilize social media marketing and turn each team's international experience into social TV content on YouTube, Instagram TV and Snapchat TV to promote McDonald's as a relevant employer.
3. OPGAVE
Lav en kampagne, der giver folk lyst til at
donere til etableringen af flere nye
butikker, så vi kan komme
madspildsproblematikken til livs
UDFORDRING
Normalt er det svært at få folk engageret i
og bidrage til velgørenhed, når det drejer
sig om etableringsomkostninger
7. …7 ud af 10 danskere vil gerne
bidrage til at reducere madspild
Kilde: DR 2016
MÅLGRUPPERVores koncept appellerer til flere
målgrupper, både den yngre
målgruppe og jeres persona.
Det gør det fordi…
…Unges donationer er femdoblet
over de sidste 10 år (alder 20-29 år)
…En undersøgelse om forbrug i
forhold til personindkomst viser,
at danskere er blevet mere
gavmilde i deres donationer
Vi vurderer derfor, at der er
belæg for at favne flere
aldersgrupper
16. KONCEPT AKTIVERING
KAMPAGNEVIDEO
EKSEMPEL PÅ STORYLINE
Bodil Jørgensen skændes med en frivillig i Wefood om,
hvorfor priserne er så høje.
• Bodil: “Sig mig engang, er det dig, der har sat de dér skilte op?”
• Frivillig: “Ja, hvorfor?”
• Bodil: “Tror du helt seriøst folk ikke fatter, hvad der foregår!?”
• Frivillig: “Ah hva?“
• Bodil: “ Tror du, vi er dumme? Så jeg skal betale 100 kr. for en
banan og så ryger det ned i din lomme? Hvad bilder du dig ind
mand”
• Frivillig: “Nej nej nej, jeg er frivillig!”
• Bodil: “Ja, det havde jeg sgu da også været, hvis det betød jeg
fik så mange drikkepenge.”
• Frivillig: “Altså, pengene er en donation”
• Bodil: “Ja til din husleje kammerat.”
17. KONCEPTAKTIVERING
Sponsoreret Sponsoreret
Vær’ med i kampen mod madspild. Din overpris doneres
til åbningen af nye Wefood butikker. Du kan overføre
via Mobilepay til 1212
Vær’ med i kampen mod madspild. Din overpris doneres
til åbningen af nye Wefood butikker. Du kan overføre
via Mobilepay til 1212
Verdens Bedste
Tilbudsavis
distribueres i
lokalområdet og der
annonceres på
Facebook
20. • Udsendelse af pressemeddelelse og skabe
omtale i lokalpresse
OVERSKRIFTER
”WeFood sælger 1 banan for ikke mindre en 99
kr.”
”Ville du nogensinde give 99 kr. for en juice?”