1. How could benchmarking be effective used to achieve competitive advantage? Provide an example
HTC III has benchmarking the iPhone to measure performance using a specific indicator resulting in a
metric of performance that is then compared to others. The minimization of the screen was the
indicator that was used to measure before the Galaxy expanded its market and the sales were low
compared to the HTC III.
Benchmark was found to be effective and very lucrative for the Galaxy HTC III, because the Galaxy
phone used the IPhone foundation and enhanced the Galaxy HTC III. For example, minimize and expand
screen, the largest HD touchscreen, and8megapixel camera.
According to (PC Mag 2012) iPhone 4S lost ground to Samsung's Galaxy S III last month, marking the first
time that the Apple smartphone was not the top-selling smartphone in the U.S. since its launch,
according to Tuesday data from CanaccordGenuity
Reference:
http://www.pcmag.com/article2/0,2817,2409261,00.asp