The document provides an overview of writing for online journalism. It discusses the history of media from oral traditions to early forms of writing. It also discusses how the inverted pyramid structure of journalism has been adapted for online content. Specifically, it explores microcontent like headlines, quotes and captions. It provides tips for structuring information and writing very short pieces for formats like Twitter that are limited to 140 characters. The goal is to communicate information concisely while engaging readers online.