The recession has impacted purchasing decisions but consumers are buying when the mood takes them. Find out what is driving these spontaneous acts of defiance.
January 2012 Digital Berkshire - Walking the Walk - Digital Marketing at Blac...Berkshire Digital
The inaugural Digital Berkshire event kicked off with a fascinating presentation from Director of Digital for BlackBerry, Stephen O'Brien.
"Businesses are investing heavily in online channels. Consumers are changing how they interact with businesses, with each other and with marketing messages. Somewhere these two fundamental changes need to meet, to work together, to deliver value to consumers and sales to businesses. Traditional marketing has a long way to go, but the big opportunity is how we find a voice for our businesses in a sea of consumer interaction. Let’s explore what is happening, how BlackBerry has taken on the challenge and how we will all deliver for our companies…."
The recession has impacted purchasing decisions but consumers are buying when the mood takes them. Find out what is driving these spontaneous acts of defiance.
January 2012 Digital Berkshire - Walking the Walk - Digital Marketing at Blac...Berkshire Digital
The inaugural Digital Berkshire event kicked off with a fascinating presentation from Director of Digital for BlackBerry, Stephen O'Brien.
"Businesses are investing heavily in online channels. Consumers are changing how they interact with businesses, with each other and with marketing messages. Somewhere these two fundamental changes need to meet, to work together, to deliver value to consumers and sales to businesses. Traditional marketing has a long way to go, but the big opportunity is how we find a voice for our businesses in a sea of consumer interaction. Let’s explore what is happening, how BlackBerry has taken on the challenge and how we will all deliver for our companies…."
Week 2, creating your course introduction and structure. Digitization and fair use in the online environment. Embedding content in Moodle via Mediacorp.
Week 2, creating your course introduction and structure. Digitization and fair use in the online environment. Embedding content in Moodle via Mediacorp.