This job posting is seeking a Webmaster & SEO Expert to be responsible for optimizing websites for search engines, developing online advertising campaigns, and performing website maintenance and updates. Key requirements include a bachelor's degree in computer science, at least 5 years of experience in website development and design, and a strong background in SEO with experience achieving high search engine rankings. The position will work to improve websites' visibility and ranking through on-page optimization, link building, and implementing innovative SEO strategies.

1. Webmaster & SEO Expert
Position Overview
Reporting to the VP of Marketing, the Webmaster & SEO Expert must be efficient, versatile,
and task oriented. Mandatory job requirements include:
• Extensive experience in website design (Portfolio required)
• Minimum 5 years experience in website development
• Talented graphic designer (Portfolio required)
• A strong SEO background
Responsibilities
• Optimize on-site content for maximum visibility and ranking in the major search
engines; this includes HTML, site structure, as well as page layout and navigation
considerations.
• Control naming conventions and linking conventions of web pages, images, and
multimedia files.
• In-bound link development from relevant sites and directories.
• Perform information gathering services including technical website analysis,
competitive/keyword research, and link analysis.
• Manage and implement online advertising campaigns.
• Identify and implement innovative SEO strategies.
• Perform content maintenance and updates.
• Develop site features/functionality.
• Create banners and online advertising campaigns.
• Perform quality assurance testing on new websites.

2. • Monitor, review, and update web site traffic reports.
• Monitor and report on monthly campaigns and statistical analysis.
• Test and track landing page optimization and other conversion strategies.
• Develop design briefs by gathering information and data through research.
• Think creatively to produce new ideas and design concepts.
• Work with a wide range of media, including photography and computer-aided
design (CAD).
• Contribute innovative ideas and design artwork to the Marketing department.
• Perform maintenance and updates to existing websites.
• Contribute to the development of the web communications group.
Job Requirements
• Bachelor degree in Computer Science from an accredited college or university.
• Excellent interpersonal skills including strong verbal, listening, and written
communication.
• 5-10 years experience in the Internet or related business.
• Proven experience using graphics and web development tools including
Dreamweaver, Illustrator, Photoshop, Quark Xpress, FreeHand, 3D Studio, Acrobat,
Director, and Flash. Solid understanding of HTML, CSS, and JavaScript.
• Self-motivated with the ability to handle multiple ongoing projects in a fast-paced
team environment.
• Demonstrated ability, working knowledge, and strong programming experience in
ColdFusion, .net, PHP, HTML, Ajax/Flex/Javascript, Java, JSP, mysql on Red Hat
Linux, including a proven development methodology.
• Proficient with CSS-P and CSS 2.0.
• Ability to produce highly impressive creative web design in a timely manner.
• Ability to work independently on projects and also collaborate as a strong team
member.

3. • Excellent attention to detail, flexible and adaptable to changes.
• Ability to operate under pressure and meet or exceed deadlines.
• Excellent project management skills.
• At least 2 years experience in search engine optimization with proven ability to
achieve top search engine rankings.
• Strong knowledge of search engine algorithms and ranking strategies
• Knowledge of best practices for organic search engine optimization including
knowledge of search engine spiders and search engine ranking factors.