This webinar discusses the opportunity for financial advisors to work with professional athletes. Most pro athletes go broke within a few years of retirement due to lack of financial planning. This presents a big problem but also a major business opportunity for advisors. The webinar recommends contacting sports agents who represent many athletes, rather than individual athletes. It provides tips on connecting with agents and an overview of the services offered by Pro Athlete Direct to help advisors build this business.

1. Welcome to the Webinar!
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It will begin immediately following
this brief introduction clip...

2. How to Add +$10,000,000.00 in AUM
in Less Than 6 Months
While Helping Pro Athletes Avoid Going Broke.
For Financial Service Professionals Only

3. Why are so many pro athletes going broke?
In the 2009 Sports Illustrated article,
“How (and Why) Athletes Go Broke,"
Pablo S. Torre reported:
"By the time they have been retired for
two years, 78% of former NFL players
have gone bankrupt or are under financial
stress because of joblessness or divorce.
Within five years of retirement, an
estimated 60% of former NBA players are
broke."

4. Athlete financial woes in the news recently...

5. Our research shows that many factors
contribute to this, such as...
No initiation ofare so many of them
Why a sustainable, long-term going broke?
financial plan, early on
Overspending on luxury goods
Poor ongoing advice
Peak earning years span last a limited
time
No understanding of ongoing expenses
Too many hands in the cookie jar
Often...No BASIC PLAN in place from the get go.

6. So, why even target pro athletes?

7. Why target pro athletes?
Because...
They generate over $10B in annual salaries
Add endorsements, bonuses, additional businesses & it's 10's of
billions in investable assets
They're going broke & need direction, right now
This not only impacts the athletes, BUT also the spouses, children &
families involved
There is a tremendous opportunity for financial service professionals
who "get it" to add clients & help fix the problem.
They need help,right now!

8. Unique to the pro athlete clients vs. other
appealing client markets (business
owner, doctor, attorney, etc. clients)...
Limited amount of time to generate a net
What is UNIQUE about this
worth to sustain them/families over a demographic?
lifetime.
A majority of these athletes are going to
go broke if they don't take action, right
now. This sense of urgency benefits
financial advisors looking to work with
this demographic.
BUT...

9. Whatever the majority of sports agents,
athletes & their financial advisors are
doing up to this presentation, right now,
is absolutely
not working, it's broken!
Fail
F-
The problem now...
-verb
1. fail to get a passing grade.

10. With connections made with sports
agents & their athletes, financial advisors
providing proper guidance, there are
new clients & billions of dollars to be
picked up.
Making sense?
That is unique! What is the opportunity?

11. Financial advisors who GET the
opportunity at hand have a significant
opportunity to add clients, raise assets &
turn this disaster around, right now.
A+
The Opportunity for Financial Services Pros...
Succeed
-verb
1. attain success or reach a desired goal.

12. Come to the table with a point of
distinction, something not everyone is
sharing:
Tax strategy ideas no one else is talking
about
Insurance risk management ideas
Investment risk management strategy
This sounds good, knowledge todo I assets
Legal BUT how protect
add pro athlete clients?
Simplicity of explaining the above
increases your value, btw
What makes you distinct vs. your
competitors? Then bring it to 'em!
These athletes have a financial pain and for most it's
not going away...Relieve the pain.

13. (Our research shows that this is probab
Pro athletes, essentially, are 1 person corpo
million dollar corporations that generate reve
sources...
Annual salary
Bonuses
Endorsement deals (many with multiple deal
Should I contact the pro athlete directly?
Investments
Secondary businesses, etc.
From our studies, the an

14. Instead contact and create the rela
Their Sports Ag
Should I contact the pro athlete directly?

15. They are the mediary between the athlete an
They have access to multiple athletes
We've watched 1 financial advisor generate
a single relationship with an agent in less tha
The great ones are looking for alliances with
providers
Benefits of working with the sports agent
Consider the sports agen
of that 1 person corp

16. Pickup the phone
Direct mail campaigns to warm up contacts
Postcard marketing
Tear sheet letters
Invitations to events and/or participate in eve
Email campaigns
Ways to connect Webinars
with the sports agent...
Utilize current events as "talking points" with
Sports Business Daily is the equivalent of Bl
industry. Drawback...Costs $1,300/year

17. The global financial picture has changed dra
years. Think about how hard it is being in th
stay current...Imagine how hard it is for agen
Tax law changes
Investment vehicles
Insurance risk management
What do Estate planning
they need...
Income generating vehicles
Alternative investments
The list goes on and on....

18. If we accept as the GIVEN here that...
Pro athletes generate high annual incomes f
yes?
Many are broke rapidly in retirement, yes?
This can destroy marriages, families & impa
generations, yes?
Many of the current advisors hold some of th
What do we do in all of this? are a ton of assets
Can we agree that there
There is a massive opportunity for financial advisors
who are good at what they do and can
implement it.

19. Everyone and their mother markets to the bu
attorney, executive, etc. markets.
Very few are marketing to the pro athlete spa
has a massive upside, but from what our res
the most help.
What do we do in all of this?
There is a massive opportunity for financial advisors
who are good at what they do and can
implement it.

20. Pro Athlete Direct provides a limited amount of licenses to financial
service professionals around the US, Canada, Europe & Asia
that allows access into our real time database of over
So, what do we do in all of this?
7,500 professional athletes and sports agents.
This Access Provides the Opportunity to connect, network
and collaborate with sports agents & athletes

21. So, what do we do in all of this?
To our licensees we provide ongoing coaching & access to our
proprietary Athlete Connect University. Here we provide our best
practice strategies & tips for creating relationships as the trusted
advisor.
This Access Provides the Opportunity to connect, network
and collaborate with sports agents & athletes

22. The poster child for how to handle your finances...
Jamal Mashburn's NBA career salary was roughly $75M. His net
worth now is over $200,000,000.00.

23. The poster child for how to handle your finances...
Video was not exported from SlideRocket
Jamal Mashburn's NBA career salary was roughly $75M. His net
worth now is over $200,000,000.00.

24. Do you have a clearer picture of the opportunity
that exists, right now?
If yes, and if adding additional athlete clients or your first athlete client
fits into your area of interest, here's the next step...
We are scheduling the "15 Minute Strategy Session" calls.
During this call we learn more about your business to
identify how we can help you do this.
We also extend the scholarship opportunity for call participants.
To view available dates & to schedule your call, go to:
proathletedirect.com/strategysessionltd