There are almost a million mobile applications available for download in the app stores. However, a very small percentage of those apps have been successful. One thing common among all the ones that made it big is; the user experience. Mobile design is a great challenge for developers today. There isn’t much historical data available on mobile app usage and neither has there been much research on mobile app user experience. The challenges are many, fragmented mobile market, variety of input methods, and a very small canvas that might limit the scope of creativity.
In this live webinar, Morgan Russell, an experienced UX and UI designer at Infostretch, shared her experience of developing mobile applications:
•Mobile App Design: What’s different
•Native mobile features and design elements
•Understanding end user behavior
•Translating wireframes into design
•Inducing “wow” factor into your mobile apps
27. 1 The Art of Understanding Design is a conscious effort to impose a meaningful order. -Victor Papanek
28. The Art of Understanding Goals & Needs of End Users = Designing for Humans Who are your users? What do you know about them? What type of behavior can you assume or predict? What is happening? What are the circumstances in which they will best absorb the content you intend to present? When will they interact? When they are home and have large amounts of time? At work, where they have short periods of focus? During idle periods, while waiting for a train? Where are they? Are they in a public space or a private space? Are they inside or outside? Is it day or is it night? Why will they use your app? What value will they gain from your content or services in their present situation? How are they using their mobile devices? Are they held in the hand or in the pocket? How are they holding it? Open or closed? Portrait or landscape?
46. Default Graphics vs Custom Graphics Top 4 Countdown of reasons to Use Default Graphics Budget Simple Functionality Serious Tool Iterative Approach
47. Default Graphics Vs Custom Graphics Graphics Top 4 Countdown Reasons to Use Custom Graphics Available Budget Improved Functionality Attention Getter Fighting the Status Quo Default Graphics Custom Graphics
Editor's Notes
Hello & Welcome to the InfoStretch sponsored Webinar: Mobile Application Design; its an art not a science. I’m Morgan, Lead UX Designer for InfoStretch Mobile Solutions
In Today’s Webinar we will review the scope of the mobile market, then dive into the Mobile ecosystem, and dive into the 7 main principles of Mobile Design. Lastly, we will review some key points on Custom Graphics vs Default graphics. What does that mean? And best practices!
Let’s begin… Mobile Facts…understanding Mobile
The complexities of the mobile ecosystem make mobile design appear like a rocket science, however this technology must be converted into an art and that is key to engagement from the users. The conversion must be made with the simplitistic ideals in order to keep engagment.Simplification means once users have a relatively brief period of experience with the software, their mental model of how the interface behaves is well formed and fully embedded. This is known technically as schema formation. In truly great user interfaces, this critical bit of skill acquisition takes place during a specific use cycle known as the First User Experience or FUE. When users are able to construct a robust schema quickly, they routinely rate the user interface as “simple”. It is possible to create a user interface solution that is initially perceived by users as simple. However, the challenge is to create a desire by users to continue interaction with a system over time and that is the balance of UX simplicity and Design aesthitic.