Come progettare una solida strategia di digital marketing che ti aiuti a vendere e fare business in Spagna ?
Quanto sia importante l’affiancamento di un consulente linguistico nei tuoi progetti di internazionalizzazione.
Approfondire la conoscenza en il mercato spaonolo.
SEO et Marque, Sommet du contenu multiformat - Nicolas Audemar SEO CAMP'us Pa...Nicolas AUDEMAR
Nicolas Audemar, figure de proue du SEO, a partagé son expertise sur le contenu multiformat lors du SEOCamp'us Paris 2024. Dans un monde numérique où le contenu est roi, il a souligné l'importance des stratégies de contenu versatiles et dynamiques pour exceller en référencement tout en créant une marque. Ses insights, basés sur une expérience internationale étendue, ont mis en lumière la nature évolutive du SEO et la nécessité d'adapter la création de contenu aux exigences changeantes du marketing digital. Pour plus de détails, vous pouvez visiter le site de la Fédération des Professionnels du Search Marketing ou nicoseosem.com
Les mythes et légendes du SEO - WebIsland Nantes 2022.pdfNicolas AUDEMAR
Afin de cerner et comprendre ce qui a de l’importance en SEO (et surtout ce qui n’en a pas !) nous démonterons certains mythes grâce à des données illustrées par des exemples.
SEO is not dead, tu t'adaptes ou tu meurs bro' - SEO Garden Party 5 janvier ...Nicolas AUDEMAR
Les plus anciens d’entre nous l’aurons entendus au moins une fois dans leur vie : “SEO is dead” … ou encore le “SEO est mort” en français, ou qu’il va mourir, de surtout ne pas rentrer dans cette discipline. Et on l’entend encore, à base je ne ranke plus, le SEO ne marche plus…. Auquel je réponds “ Adapte-toi ou bien ce sont tes webs qui vont s’éteindre à petit feu.
L'impact des Core Web Vitals sur le SEO - We love speed 2021 - Palais de la b...Nicolas AUDEMAR
Google a intégré le calcul de la "Page Experience" et en particulier des CWV comme facteur supplémentaire de référencement dans son moteur de recherche. Voyons comment cela a influé sur les résultats de recherche (SERP).
Lors de la conférence pour développeurs Google I/O 2021 la firme de Mountain View a présenté le successeur de BERT. Il porte le nom de MUM et est censé être environ 1 000 fois plus puissant. Nous explorerons Ce que cela change pour la visibilité de nos sites.
twitter.com/nicoseosem
SEO et Marque, Sommet du contenu multiformat - Nicolas Audemar SEO CAMP'us Pa...Nicolas AUDEMAR
Nicolas Audemar, figure de proue du SEO, a partagé son expertise sur le contenu multiformat lors du SEOCamp'us Paris 2024. Dans un monde numérique où le contenu est roi, il a souligné l'importance des stratégies de contenu versatiles et dynamiques pour exceller en référencement tout en créant une marque. Ses insights, basés sur une expérience internationale étendue, ont mis en lumière la nature évolutive du SEO et la nécessité d'adapter la création de contenu aux exigences changeantes du marketing digital. Pour plus de détails, vous pouvez visiter le site de la Fédération des Professionnels du Search Marketing ou nicoseosem.com
Les mythes et légendes du SEO - WebIsland Nantes 2022.pdfNicolas AUDEMAR
Afin de cerner et comprendre ce qui a de l’importance en SEO (et surtout ce qui n’en a pas !) nous démonterons certains mythes grâce à des données illustrées par des exemples.
SEO is not dead, tu t'adaptes ou tu meurs bro' - SEO Garden Party 5 janvier ...Nicolas AUDEMAR
Les plus anciens d’entre nous l’aurons entendus au moins une fois dans leur vie : “SEO is dead” … ou encore le “SEO est mort” en français, ou qu’il va mourir, de surtout ne pas rentrer dans cette discipline. Et on l’entend encore, à base je ne ranke plus, le SEO ne marche plus…. Auquel je réponds “ Adapte-toi ou bien ce sont tes webs qui vont s’éteindre à petit feu.
L'impact des Core Web Vitals sur le SEO - We love speed 2021 - Palais de la b...Nicolas AUDEMAR
Google a intégré le calcul de la "Page Experience" et en particulier des CWV comme facteur supplémentaire de référencement dans son moteur de recherche. Voyons comment cela a influé sur les résultats de recherche (SERP).
Lors de la conférence pour développeurs Google I/O 2021 la firme de Mountain View a présenté le successeur de BERT. Il porte le nom de MUM et est censé être environ 1 000 fois plus puissant. Nous explorerons Ce que cela change pour la visibilité de nos sites.
twitter.com/nicoseosem
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
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🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
8. Sector BtoC en España
Sector | years 2015 2016 2017 2018 2019
Accommodation 100 99 100 99 100
Travel agency; tour operator reservation service and
related activities
95 99 99 98 99
Retail trade, except of motor vehicles and motorcycles 98 94 94 99 98
Accommodation and Food and beverage service activities 100 99 99 94 98
Information and communication 90 92 94 92 96
Professional, scientific and technical activities 88 77 76 90 94
Administrative and support service activities 91 88 94 84 94
Trade of motor vehicles and motorcycles 83 89 91 92 93
Information and Communication Technology sector 87 86 79 95 92
Activities for rental and leasing, employment, security &
investigation , services to buildings &landscape, office
administrative, office support & other business support
89 85 93 77 92
Real estate activities 76 100 90 96 87
Transportation and storage 76 77 78 79 84
Wholesale and retail trade; repair of motor vehicles and
motorcycles
73 71 71 78 81
Electricity, gas, steam, air conditioning and water supply 64 74 76 91 71
Construction 62 66 70 61 71
Wholesale trade, except of motor vehicles and
motorcycles
63 60 58 66 70
Source: eurostat
13. Se sono un produttore di prosciutto di
Parma.
Culture
Buyer Persona
How I sell It ?
Prosciutto or “jamón
italiano”
Concretamente en España
Source: sistrix.it
14. Se sono un produttore di prosciutto di Parma.
Concretamente en España
Source: sistrix.it
15. Se sono un produttore di prosciutto di Parma.
Concretamente en España
Source: sistrix.it
16. Se sono un produttore di prosciutto di Parma.
Concretamente en España
Source: Google KP
Keyword Avg. monthly searches
jamon de parma 2400
jamón de parma 2400
jamon parma 260
parma jamon 260
jamon de parma precio 40
jamon de parma mercadona 30
jamon italiano de parma 20
jamon de parma comprar 10
chorizo de parma 10
jamon serrano parma 10
parma jamon serrano 10
jamon crudo parma 10
jamon serrano parma precio 10
jamon crudo de parma 10
17. Evaluate Cultural aspect.
Mobile is first
MarketPlace are great but not only one.
Sell online is cheaper than fair trade :
have a stand all the year.
Get help from local professionnal
Remember to sell in Spain
18. www.rankingroad.com Ranking Road@rankingroad
SPAIN
CONTACT RANKING ROAD
Nicolas AUDEMAR
Ranking Road – ESP
nico@rankingroad.com
RANKING ROAD SPAIN
Juan de Garay 8
08041 BARCELONA
+34(0) 644.350.730
RANKING ROAD
Tallis House
2 Tallis Street
Greater London
EC4Y OAB UK
@nicoseosem
Editor's Notes
2
11 îles avec 3.341.000 habitants96% des espagnols ont un smartphone, au dessus des USA, France ou même la Chine.26% ont même 2 telephones portable
91,4% des español ont une connection fixe à domicile dont 99,7% ont la fibre ou ADSL.
2 horas y 40 de navegación diaria
Internet est donc présent partout et encore davantage dans leur propre mains
5h18 passé sur internet dont 1h40 sur réseaux sociaux.
92% des españols vont quotidiennement sur internet.
Google, Youtube, Facebook, Amazon, Wikipedia et Twitter sont parmi les sites les plus consultés.
Pour se mettre dans la peau d’un consommateur espagnol, changeons notre manière de penser.
Les horaires des commerces par exemples : 9h30-14h et 17h-20h
Le mois d’aout est le mois des vacances. Un très grandes nombres d’entreprises ferment tout simplement.
Les espagnols aiment beaucoup les potins et commerages : les programmes de télévisions continu de passer “big brother” et des dizaines de Reality show.
Une fois la journée de travail terminé, les terrasses de bars sont remplis jusqu’à la fermeture. La culture du bar est très répandu. Les espagnols préfèrent s’y retrouver plutôt que s’inviter chez soi.
Une étude avait démontré que Barcelone avait la proportion de bar la plus importante par mètre carré au monde.
L’Espagne est divisé en “comunidad” dont 3 sont très marqué par leur culture idiomatique : la catalogne avec le catalán, le pays basque avec le basque, Galicia avec le galicien. Alors faut-il communiquer ou avoir un site dans chacune de ses langues ? Tout dépend des produits ou services vendus.
Dans tout les cas une versión et en español est nécessaire et surtout un Service Client qui répond en español. L’anglais n’est pas maitrisé par le citoyen moyen.
72% des espagnols ont déja acheté en ligne.
C’est devenu une habitude qui se généralise et de plus en plus depuis smartphone.
Le marché online español en ligne représente 41 500 millions d’euros. Une croissance vertigineuse.
Alors, dans quel secteur les commandes sont les plus dynamiques ?
Voici le pourcentage des enterprises qui font des ventes en lignes aujourd’hui.
En 2019, 82% des entreprises qui ont une e-commerce ont déja reçu au moins une commande.
L’Espagne est le second pays le plus visité au monde, le secteur touristique domine.
Ici il y a un échantillon des secteurs, si vous voulez la liste entière n’hésitez pas à me contacter.
https://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=isoc_ec_eseln2
Sur le premier graphique, nous observons les dépenses/panier moyennes des espagnols par an dans des secteurs d’activité.
Un espagnol dépense en moyenne 2100€ en ligne par an
Sur 100 personnes aui ont déja acheté en ligne une proportion plus grande se fait sur les sites spécialisés
Le site web de la propre boutique en ligne gagne du terrain face au place de marché. En fait, dans les domaines du sport, de la détente et des vélos et accessoires, le site web de boutique est déjà le préféré.
36 % des Espagnols ont un abonnement en ligne.
La télévision à la demande est en tête du classement.
Les commerces de souscription sont très à la mode qu’il s’agissent de produit ou Service.
Moi-même je suis abonné à un site qui me libre du vins différents chaque mois, en plus des services de type Netflix.
C’est réellement une opportunité pour tout les commerces, producteurs et fabricants.
Les español dépenses en moyenne 40€ pour ces produit/Service de “membership”
Très en vogue jusqu’à la pandémie, Le concept de partage de moyen de transport s’est implanté. Cette mobilité partagée est gérée à partir du téléphone portable. Ces nouvelles tendances en matière de mobilité partagée atteignent 17% des Espagnols sous forme d'app.C’est une question de logistique des véhicules qui limite encore l’utilisation.
74% des espagnols constate et apprécie les amélioration de la logistique et du transport suite à leurs achats en ligne.
Ils sont très sensible au délai de livraison, au suivi de la commande, aux frais d’expédition et la facilité de retour.
Quels modes de paiement sont utilisés pour acheter en ligne ?
La carte de débit poursuit sa croissance ces dernières années et avec 59% des préférences.Paypal vient d’être dépassé qui avec 57%. Signe que les espagnols ont de plus en plus confiance dans les boutiques en ligne.
Le paiement par carte de crédit (paiement à fin de mois) occupe la troisième place dans le classement.
Le paiement à la livraison réduit son grade de préférence alors qu’il était une norme il y a quelques années.
Ok très bien pour les statistisques mais concretement, si je suis producteur de Jambon de Parme, est-ce que je peux vendre aux espagnols ?
Tout d’abord, il faut évaluer la culture et consommation. Les espagnols sont producteurs de jambon dit “gourmet” un peu plus raffiné que le français. Il est très apprécié en tapas en terasse et s’exporte énormément. Est-ce que le prosciutto a un marché ?
Oui mais jusqu’à présent aux distributeurs de produits italien en pizzería. On peut toucher les consommateurs online mais comment ?
Il s’agira d’évaluer la demande pour tout les mots clés : Comment le buyer persona nomme t’il le produit “jambon italien” ou directement “prosciutto” faut-il que je fasse 2 pages différentes ?Dans ce cas précis, grâce à l’outil SISTRIX.IT on voit bien qu’il n’y a que jusqu’à 25 recherches sur ce mot clés.
Dans le second cas, nous voyons que le public ne sait pas comment s’appelle le jambon italien, il pose même la question directement dans Google. On voit aussi qu’il y a davantage de recherche par mois (jusqu’à 250) et donc plus de possibilité de vendre….d’autant plus qu’il y a (encore) très peu de concurrents.
Cette E-commerce l’a bien compris. On est très loin d’un design facile à lire et comprendre et pourtant ParmaShop.com parvient à se référencer plus de 400 mots clefs de google dont un quart en première page.
Ils sont premier sur des requêtes (ou mots clefs) à fort volumen car ils travaillent aussi leur positionnement naturel sur le moteur de recherche.
Ceci malgré de nombreux défauts de la web : Expérience Utilisateurs difficile, Service client en italien, livraison payante, et bien d’autres points d’amélioration
Pourtant vous voyez qu’ils gagnent en visiblité sur moteurs de recherche chaque semaine.
Plus de visibilité sur google.es veut dire plus de clics sur les résultats de recherches donc plus de visites et de probabilité de convertir en ventes.
Le résultat en vert est un référencement natural, si un internaute fait un clic sur celui c’est “gratuit”. Alors que si l’internaute clique sur les résultats en rouge, le marchand payera jusqu’a plusieurs dizaines d’euros par clic. Oui je dis bien pour chaque clic, le site devra payé pour obtener une visite…pas un achat.
C’est pour cela qu’après avoir déterminé qui est notre public objectif, il faut faire une étude de recherche de mots-clefs.
En voici un très très succint.
Donc finalement on s’apperçoit que c’est ni prosciutto, ni “jamon italiano” que nous devons essayer de placer le plus haut posible dans Google mais plutôt “jamon de parma” car pas moins de 2400 personnes en moyenne chaque mois recherche ce terme.
Pour éviter de se tromper, il est essentiel de se faire accompagner