0101marketing.com You will learn: - How to gain knowledge from the market about which marketing activities will be most profitable for my company? - What is currently the absolute number one when it comes to the customer acquisition process for the IT&Software industry?

2. Wojciech Idzikowski, PhD
- 17+ years of business experience - that's how long it took me to
define best practices in marketing,
- 150+ IT solutions - have been successfully launched with my
help,
- 5+ years - I worked as Chief Marketing Officer in various IT
companies - I implemented marketing activities in 64 countries
for 5 million users,
- 14+ years working at the University, I currently hold the position
of Adjunct Professor, I am also a lecturer in the MBA program,
- 34+ academic publications and a doctoral dissertation in the
field of marketing

3. Plan
● How to gain knowledge from the market about which marketing activities will
be most profitable for my company?
● What is currently the absolute number one when it comes to the customer acquisition
process for the IT&Software industry?
● Q&A

4. How to gain knowledge from the
market about which marketing
activities will be most profitable for
my company?

5. Market analysis Market experiments

6. What is currently the absolute number
one when it comes to the customer
acquisition process for the
IT&Software industry?

7. Average ROAS scores for IT&Software
industry, n=24 companies
Kanał pozyskiwania klientów ROAS
Google Ads - Search 1,8
Google Ads - GDN 0,4
Google Ads - Remarketing 0,5
LinkedIn DM + lead magnet 3,6
LinkedIn Ads + lead magnet 1,4
Facebook Ads - Conversion 0,2

8. 100 invitations
week/account
10-30 new contacts
week/account
LinkedIn DM + Connection
"Good morning,
Since you are working in
the XYZ industry, I took
the liberty of sending an
invitation. As XYZ, in XYZ
company, I publish XYZ on
my profile. What I think
<benefit>.
Greetings,
W."
Content marketing +
Outreach
2 - 4x m-c interview
Podcast -> video -> article, post,
page (LinkendIn + YouTube +
Spotify)
LinkedIn Video DM

9. LinkedIn DM + Connection
Content marketing +
Outreach
Lead magnet - Webinar + GFO
“Good morning,
I invite you to the webinar...
LinkedIn Ads
CPC = 2 - 4 USD
CPAtendee = 15 - 30 USD
Expandi
ok. 30% registrations
Konwersja
ok. 30% registrations-> present
sends DM with video
ROAS =
10,5 in
one
case
LinkedIn Video DM
2 - 4x m-c interview
Podcast -> video -> article, post,
page (LinkendIn + YouTube +
Spotify)
"Good morning,
Since you are active in the
XYZ industry, I took the
liberty of sending an
invitation. As XYZ, in XYZ
company, I publish XYZ on
my profile. What I think
<benefit>.
Greetings,
W."
100 invitations
week/account
10-30 new contacts
week/account

10. Poor offer = Poor life
Good offer = Good life
Great offer = Great life

11. How to prepare a GFO?
How to increase sales
from Food Truck?

12. How to prepare a GFO?
Hungry Crowd > GFO > Persuasion

13. How to prepare a GFO?
Service Price
Time Management Software $19
Time Management Software for Sales
Professionals
$99
Time Management Software for
Outbound B2B Sales
$499
Time Management Software for
Outbound B2B Power Tools & Gardening
Sales Rep
$1997

14. How to prepare a GFO?
Expected result * Expected probability of success.
Time delay * Effort and dedication.
= Value

15. How to prepare a GFO?
● What kind of result will I get?
○ A dream revenue.
● How do I know it will happen?
○ The predicted probability of the event.
● How long do I have to wait?
○ The time delay.
● What do I have to do?
○ Effort and sacrifice.
Bring the bottom down to zero

16. Offer: LinkedIn DM + Content marketing
What kind of result will I get?
● Average ROAS = 3.6
How do I know this will happen?
● We have helped sell more than 130 products of IT&Software
companies, we know how to do it right -
https://0101marketing.com/pl/nasze-projekty/
How long do I have to wait?
● The messages will start sending on the second day.
What should I do?
● Discuss the offer + 2 - 4 interviews per month

17. Offer: LinkedIn DM + Content marketing
● 50% discount for three
months, for those who
make an appointment by
the end of the month.
● $3K -> $1.5K

18. Contact
Walter Idzikowski
Tel. 660 000 464
Email: hello@0101marketing.com
0101marketing.com