This document is an introduction and self-profile by Futoshi Mizuno of loftwork Inc. It includes sections on a self-introduction, case study, trends in information architecture, keywords and conclusions. Graphics show trends in social media usage on sites like Facebook, Twitter and Mixi from 2010 to 2011 and projections of personal handset shipments from 2009 to 2015. The document examines changes in digital technologies and shares Mizuno's experience working with clients.