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Web WritingFor Everyone From @tracycgold
Why You Should Care Websites/blogs need content Content is often words
Don’t Over-SEO Robots don’t give you money  Write for humans
Know Your Audience What do they know?  What do they want?
Call to Action! Comment? Convert?  Conquer?
Make it Quick Be concise  Capture attention
Make it Scan Headers Lists Charts Images
Be Consistent Establish a style Stick to it
Proofread (PLEASE) Their dogs stand there while they’re waiting.  It’s too bad the dog doesn’t like its collar. The girl said to the dog “good boy.” Your dog is cuter than mine. You got your dog then I got mine.
Have No Fear Fear leads to the dark side  Write first, edit later You don’t have to be a master
Get Help From a pro From a friend
You’re Never Done Update, maintain, refine

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