This document provides tips for effective web writing, suggesting that writers focus on human readers by understanding their audience and needs, using concise and scannable content structured with headers and lists. It advises establishing a consistent writing style, proofreading work, overcoming fears through writing first and editing later, and continually refining content.

1. Web WritingFor EveryoneFrom @tracycgold

2. Why You Should CareWebsites/blogs need contentContent is often words

3. Don’t Over-SEORobots don’t give you money Write for humans

4. Know Your AudienceWhat do they know? What do they want?

5. Call to Action!Comment?Convert? Conquer?

6. Make it QuickBe concise Capture attention

7. Make it ScanHeadersListsChartsImages

8. Be ConsistentEstablish a styleStick to it

9. Proofread (PLEASE)Their dogs stand there while they’re waiting. It’s too bad the dog doesn’t like its collar.The girl said to the dog “good boy.”Your dog is cuter than mine. You got your dog then I got mine.

10. Have No FearFear leads to the dark side Write first, edit laterYou don’t have to be a master

11. Get HelpFrom a proFrom a friend

12. You’re Never DoneUpdate, maintain, refine