This document outlines a marketing campaign for a real estate project with four characters across different demographics. It details the character profiles, types of ads, costs, reach and spending. The campaign uses blogs, emails, social media posts, videos and product placements. The total monthly spending across the four characters is estimated to be $1,842.96 reaching over 280,000 people.

1. Project: Real Estate Monologues
Producer: Alvin Liong
Writer: Timothy Sullivan
Time-frame: tbd
Character/Social Demographic Unit Size
Cost
Method
Cost Rate
Distribution
Reach
MRI Audience
Size
Imps Spend
Andrea Collingswood/Women 25-29 (Millenial)
Character Blog 160x600,300x250,728x90 CPM $5.00 1% 751,000 7,510 $37.55
Character Email 160x600,728x90 CPM $6.00 1% 1,237,000 12,370 $74.22
Twitter post 1x1 CPM $6.00 1% 1,237,000 12,370 $74.22
Product Integration N/A Flat Fee $1,000.00 1% 2,792,000 0 $0.00
Pre-roll video 15 second spot CPC $7.00 1% 2,792,000 27,920 $195.44
In-stream video 15 second spot CPC $7.00 1% 2,792,000 27,920 $195.44
ADSERVING $0.00
Andrea Collingswood Total 88,090 $576.87
Spacious Forbes/Women 50-54 (Boomer)
Character Blog 160x600,300x250,728x90 CPM $5.00 1% 307,000 3,070 $15.35
Character Email 160x600,728x90 CPM $6.00 1% 760,000 7,600 $45.60
Twitter post 1x1 CPM $6.00 1% 760,000 7,600 $45.60
Product Integration N/A Flat Fee $1,000.00 1% 1,431,000 0 $0.00
Pre-roll video 15 second spot CPM $7.00 1% 1,431,000 14,310 $100.17
In-stream video 15 second spot CPM $7.00 1% 1,431,000 14,310 $100.17
ADSERVING $0.00
Spacious Forbes Total 46,890 $306.89
Stefan Malik/Men 30-34 (Gen X)
Character Blog 160x600,300x250,728x90 CPM $5.00 1% 528,000 5,280 $26.40
Character Email 160x600,728x90 CPM $6.00 1% 1,240,000 12,400 $74.40
Twitter post 1x1 CPM $6.00 1% 1,240,000 12,400 $74.40
Product Integration N/A Flat Fee $1,000.00 1% 3,112,000 0 $0.00
Pre-roll video 15 second spot CPM $7.00 1% 3,112,000 31,120 $217.84
In-stream video 15 second spot CPM $7.00 1% 3,112,000 31,120 $217.84
ADSERVING $0.00
Stefan Malik Total 92,320 $610.88
Max Hightower/Men 50-54 (Boomer)
Character Blog 160x600,300x250,728x90 CPM $5.00 1% 198,000 1,980 $9.90
Character Email 160x600,728x90 CPM $6.00 1% 875,000 8,750 $52.50
Twitter post 1x1 CPM $6.00 1% 857,000 8,570 $51.42
Product Integration N/A Flat Fee $1,000.00 1% 1,675,000 0 $0.00
Pre-roll video 15 second spot CPM $7.00 1% 1,675,000 16,750 $117.25
In-stream video 15 second spot CPM $7.00 1% 1,675,000 16,750 $117.25
ADSERVING $0.00
Max Hightower Total 52,800 $348.32
Selected Characters Total 280,100 $1,842.96
Month 1