Italiani tutti mafiosi! è una WebQuest di cultura e civiltà per l'insegnamento dell'italiano come Lingua Straniera in prospettiva interculturale. Il suo obiettivo principale è quello di ridimensionare il luogo comune stimolando il pensiero critico degli studenti.
Presentazione realizzata in occasione dell'incontro sulle possibilità di business e di crescita personale insite nel fenome dei Social Network. La serata è stata promossa da LanghiranoValley.it in occasione della XI Settimana della Cultura.
E’ possibile essere creativi in rete?
La nostra tesi è che, a determinate condizioni, anche i social network più omologanti e che dal punto di vista tecnologico risultano predisposti per facilitare narrazioni standardizzate e promozioni del Sé uniformi, siano ambienti che potenzialmente si prestano a divenire luoghi di sperimentazioni creative.
Se da un lato Facebook (il Libro delle facce) è un facilitatore di narrazioni standardizzate, che rispondono a “comandi” prestabiliti e a correlazioni esplicite (domanda “cosa stai facendo in questo momento?”, risposta “Maddalena sta scrivendo un abstract”), può anche diventare, attraverso un uso irregolare e sovversivo delle risposte, matrice di nuove regole di produzione del discorso: il discorso, per essere capito, ha bisogno, a quel punto, di nuovi criteri di intelligibilità, oltre la gabbia omologante di Facebook. Nella capacità di costruire perciò nuovi paradigmi impliciti – nuovi linguaggi – e di condividerli con i commentatori e i frequentatori del proprio account Facebook, risiede il potenziale creativo e formativo del social in questione.
Si presenteranno quindi gli esiti dell’indagine condotta sull’account Facebook dello scrittore Aldo Nove.
L’esemplificazione attraverso un caso di studio servirà per introdurre l’approccio integrato (che fa propri strumenti della psicologia, dell’antropologia e della semiologia) approntato dalla Community di ricerca di http://www.ibridamenti.com (il blog collettivo ideato dall’Università Ca’ Foscari di Venezia) relativo all’osservazione delle dinamiche connettive in rete e che riteniamo un utile strumento per costruire progetti di collaborazione creativa on-line.
Convinti come siamo che nessun discorso sulle tecnologie possa in alcun modo prescindere dalle pratiche, proponiamo, a seguire, un laboratorio in cui si proceda all’apertura del proprio account Facebook e alla sperimentazione in prima persona delle potenzialità creative e formative dell’ambiente oggetto di discussione. A questo punto sarà possibile anche verificare il grado di integrazione che FB può avere con altri luoghi e pratiche della rete e in particolare con il blogging.
Suggerimenti per creare presentazioni efficaciPietro Favè
10 suggerimenti e consigli per costruire presentazioni d'impatto, efficaci evitando gli errori più comuni.
10 tips and t. to build effective PowerPoint presentations, avoiding the most common mistakes.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Presentazione realizzata in occasione dell'incontro sulle possibilità di business e di crescita personale insite nel fenome dei Social Network. La serata è stata promossa da LanghiranoValley.it in occasione della XI Settimana della Cultura.
E’ possibile essere creativi in rete?
La nostra tesi è che, a determinate condizioni, anche i social network più omologanti e che dal punto di vista tecnologico risultano predisposti per facilitare narrazioni standardizzate e promozioni del Sé uniformi, siano ambienti che potenzialmente si prestano a divenire luoghi di sperimentazioni creative.
Se da un lato Facebook (il Libro delle facce) è un facilitatore di narrazioni standardizzate, che rispondono a “comandi” prestabiliti e a correlazioni esplicite (domanda “cosa stai facendo in questo momento?”, risposta “Maddalena sta scrivendo un abstract”), può anche diventare, attraverso un uso irregolare e sovversivo delle risposte, matrice di nuove regole di produzione del discorso: il discorso, per essere capito, ha bisogno, a quel punto, di nuovi criteri di intelligibilità, oltre la gabbia omologante di Facebook. Nella capacità di costruire perciò nuovi paradigmi impliciti – nuovi linguaggi – e di condividerli con i commentatori e i frequentatori del proprio account Facebook, risiede il potenziale creativo e formativo del social in questione.
Si presenteranno quindi gli esiti dell’indagine condotta sull’account Facebook dello scrittore Aldo Nove.
L’esemplificazione attraverso un caso di studio servirà per introdurre l’approccio integrato (che fa propri strumenti della psicologia, dell’antropologia e della semiologia) approntato dalla Community di ricerca di http://www.ibridamenti.com (il blog collettivo ideato dall’Università Ca’ Foscari di Venezia) relativo all’osservazione delle dinamiche connettive in rete e che riteniamo un utile strumento per costruire progetti di collaborazione creativa on-line.
Convinti come siamo che nessun discorso sulle tecnologie possa in alcun modo prescindere dalle pratiche, proponiamo, a seguire, un laboratorio in cui si proceda all’apertura del proprio account Facebook e alla sperimentazione in prima persona delle potenzialità creative e formative dell’ambiente oggetto di discussione. A questo punto sarà possibile anche verificare il grado di integrazione che FB può avere con altri luoghi e pratiche della rete e in particolare con il blogging.
Suggerimenti per creare presentazioni efficaciPietro Favè
10 suggerimenti e consigli per costruire presentazioni d'impatto, efficaci evitando gli errori più comuni.
10 tips and t. to build effective PowerPoint presentations, avoiding the most common mistakes.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
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1. Italiani tutti mafiosi!
Web Quest di civiltà italiana
per lo studio dell’italiano LS
di Domenica Ignomeriello
Destinatari: studenti adulti europei Livello: B1/B2
Obiettivi: ridimensionamento del luogo comune, arricchimento culturale nella
ricostruzione della realtà mafiosa, stimolazione del pensiero critico, acquisizione
di competenza pragmatica in prospettiva socio-culturale, creazione di un ipertesto
Metodologia: ricerca di strategie in apprendimento cooperativo
Durata: sei settimane
2. Introduzione
Italiani tutti mafiosi!
Quante volte si sente e si pronuncia questa frase....
anche in un contesto inopportuno!
Avete mai pensato perchè agli italiani
non piace essere chiamati in questo modo?
come reagireste voi se vi dessero
del mafioso?
Create in gruppo con i vostri compagni
un ipertesto sulla realtà mafiosa,
confrontandovi insieme in classe!
3. Compito
Con questa Web Quest capirete quando, come e perchè gli italiani sono diventati
tutti mafiosi! ecco cosa dovete fare:
✓ dividetevi in gruppo, organizzate la divisione del lavoro e sviluppate uno dei
seguenti temi: La mafia arriva in America, La mafia di Hollywood, Contro
la mafia oggi;
✓ esplorate insieme ai vostri colleghi di gruppo i link a disposizione annotando le
notizie che ritenete più importanti in un documento bozza elettronico o
cartaceo;
✓ compilate le griglie e rispondete alle domande assegnate al vostro gruppo, vi
aiuteranno nella rielaborazione dei materiali e nella stesura finale del lavoro;
✓ inserite nel testo finale i collegamenti ipertestuali ai vostri personaggi misteriosi;
✓ arricchite l’elaborato con fotografie significative e un glossario;
✓ correggete il documento bozza con il professore, quindi create l’ipertesto con
qualsiasi programma che lo permetta;
✓ presentate oralmente il lavoro alla classe e confrontatevi
con i compagni.
4. Processo
✓ Dividete la classe in tre gruppi di livello eterogeneo; per l’assegnazione dei temi create tre cartoncini con le
immagini suggerite di seguito sul fronte e l’identificazione del gruppo sul retro:
- un emigrato italiano dell’inizio del secolo XX (retro: gruppo A);
- la locandina del film di F.F.Coppola “Il padrino” (retro: gruppo B);
- la locandina del film di M.Garrone “Gomorra” (retro: gruppo C).
Riponete i cartoncini in tre buste da lettera e lasciate estrarre a turno. Fate concludere agli stessi studenti
quale tema gli è stato assegnato;
✓ Organizzate all’interno di ogni gruppo la suddivisione dei ruoli (responsabile, segretario, facilitatore,
ricercatori) e dei tempi di consegna. È compito del segretario annotare nel documento bozza la divisione dei
compiti e le presenze;
✓ Esplorate i link (gruppo A,B,C) nelle risorse a disposizione e compilate le griglie (gruppo A,B,C) che vi
aiuteranno nell’organizzazione delle informazioni. Rispondete alle domande (gruppo A,B,C) sul documento
bozza, vi guideranno ulteriormente nella riflessione;
✓ Scoprite chi sono i personaggi misteriosi che vi sono stati assegnati e create sintetici documenti Word con le
informazioni più rilevanti che cercherete liberamente in rete o in biblioteca;
✓ Create l’ipertesto aiutandovi con il documento bozza. Discutete dove è più opportuno inserire le notizie sui
personaggi misteriosi e le immagini che avete trovat. Curate la stesura del glossario di minimo 6 voci e
inseriretele come collegamenti ipertestuali;
✓ Correggete il lavoro con il professore e presentatelo oralmente in classe. La prima presentazione sarà quella
del gruppo A, quindi quella del gruppo B e C.
5. Griglia gruppo A
Dall’Italia in America, la cultura in viaggio
Nel tardo O+ocento mol/ssimi contadini lasciano l’Italia per l’America
in cerca di fortuna. Quali sono le proporzioni del fenomeno?
Cosa succede agli emigra/ una volta giun/ in America?
Cercando le origini dell’emigrazione, incontriamo le parole
brigantaggio, ques.one meridionale e unificazione. Ricostruite il
panorama storico italiano dell’O+ocento, indicando le cause
dell’emigrazione meridionale.
Alla vigilia dell’Unità d’Italia, il governo centrale molto lontano dal
sud del paese, non riusciva a controllare l’organizzazione mafiosa.
Anch’essa infaE contribuì al fenomeno emigratorio. Come e perchè?
Provate a rifle+ere sul bagaglio culturale che l’emigrato portava con
sè e alle problema/che della nuova vita in America. In fondo chi era
l’emigrato italiano, come viveva nelle Li7le Italies ?
All’inizio del Novecento, spin/ dal clima poli/co poco favorevole,
emigrano dalla Sicilia anche mol/ capi mafiosi che vengono accol/
nelle Li7le Italies. Il loro arrivo coincide con gli anni del
proibizionismo americano. Questa coincidenza storica sarà cruciale
per lo sviluppo della mafia italo‐americana. Perchè ?
♪ Ascolta le canzoni che cantavano gli emigrati sulle navi....
6. Griglia gruppo B
Dalle Li5le Italies alla televisione, le radici dello stereo8po
Nella sua prima espansione degli anni ’20 Hollywood produceva
film mu/ per il cinema e l’a+ore italiano Rodolfo Valen/no,
emigrato giovanissimo in America, è il primo a+ore italo‐americano
a creare il mito di divo cinematografico e a consacrare lo stereo/po
degli italiani La.n Lovers. Ma la vita nelle Li7le Italies era tu+’altro
che facile e gli italiani non godevano di grande rispe+o. Come
erano vis/ gli italiani dalla società americana?
Hollywood Italians è un filone cinematografico che riguarda la
produzione di film sulle realtà italiane. Questo filone si è sviluppato
parallelemente alla produzione di Hollywood dando vita al genere
del gangster movie. Spiegate cosa vuol dire Hollywood Italian e la
formula delle 4M.
Con la diffusione massiccia della televisione nei primi anni ‘60, la
grande produzione hollywoodiana tocca il suo apice negli anni ’70.
I film sulla mafia hanno un grande successo, sopra+u+o grazie ad
uno vincitore di tre premi Oscar. Quale? Quali sono gli altri film più
importan/ a divulgare l’immagine degli italiani come mafiosi?
Cosa vuol dire la parola “padrino”?
Televisione e pubblicità sono un binomio inseparabile. Il linguaggio
pubblicitario offre modelli semplifica/ che il pubblico riconosce
velocemente. Spiegate in che misura la televisione e il linguaggio
pubblicitario hanno contribuito alla diffusione dello stereo/po
italiani tu= mafiosi.
♪ Avete mai sentito parlare del compositore Nino Rota?
7. Griglia gruppo C
Una piaga sociale difficile da comba5ere
La criminalità organizzata (...questa definizione
con/ene un paradosso, riuscite a capirlo?) ha diverse
forme. Quante mafie esistono in Italia e dove
agiscono?
Chi dice mafia dice omertà, pizzo, onore, raquet,
usura. Spiegate quali sono le principali aEvità
criminali mafiose oggi in Italia.
La collaborazione di alcuni pen// è stata
determinante ad aiutare i magistra/ nelle indagini.
Chi sono Peppino Impastato e Rita Atria? Con chi e
quando hanno collaborato?
In Italia molte persone hanno cercato di ribellarsi alla
mafia. Oggi l’ul/mo film di Ma+eo Garrone
“Gomorra”, basato sul libro rivelazione di un infiltrato
in un clan mafioso, ha mosso ancora le acque.
Spiegate perché.
Internet offre la possibilità anche ai ragazzi più
giovani di partecipare alla lo+a an/mafia. Navigate
tra i blog più visita/ e raccontate quali sono le forme
di protesta di ques/ giovani. Quale rapporto hanno,
secondo voi, con la cultura mafiosa?
♪ Franco Battiato è un famoso cantautore, ascolta questa sua canzone...
8. Domande gruppo A
Quando gli emigrati italiani arrivano in America portano
con sè, oltre la valigia di cartone, il loro bagaglio
culturale, cioè gli usi e i costumi delle loro regioni di
provenienza. Perché secondo voi chi emigra non rinuncia
alle sue tradizioni?
Comiciare una nuova vita in un altro paese vuol dire
incontrare nuove culture. Secondo voi gli emigrati italiani
del primo Novecento perchè non riuscivano ad integrarsi?
Che visione avevano gli americani degli italiani di allora e
quanto ha influenzato quella che hanno oggi?
9. Domande gruppo B
Da cosa è stata determinata la nascita del genere
Hollywood Italians nella produzione cinematografica
hollywoodiana?
Quali sono i film che hanno maggiormente influenzato la
vostra visione di “italiani malivitosi” fino ad oggi?
Ricordate qualche pubblicità in particolare in cui si
alludeva alla relazione italiano-mafioso? Perché la
pubblicità contribuisce a condizionare l’immaginario
collettivo?
10. Domande gruppo C
La mafia si infiltra fino ai vertici più alti della politica
perchè nelle sue azioni criminali ha bisogno
dell’appoggio delle amministrazioni locali e a volte dello
stato. Cosa offre oggi maggior lucro al mercato mafioso?
Mafioso non si diventa. Cosa rappresenta la famiglia nel
sistema mafioso? Cosa vuol dire “pentirsi”?
Credete che l’informazione dell’opinione pubblica e la
presa di coscienza possano cambiare in qualche modo la
situazione?
11. Personaggi misteriosi
Cercate informazioni sui seguenti personaggi, scoprite se sono relazionati al
tema del vostro gruppo o a quello degli altri gruppi. Create una scheda
Word per ognuno con le notizie più interessanti. Collaborate con i colleghi
scambiandovi informazioni e collegatele ipertestualmente al nome del
personaggio quando citato nel testo finale.
Gruppo A: Giovanni Falcone,
Francis Ford Coppola,
Joe Bonanno
Gruppo B: Vito Corleone,
Lucky Luciano, Roberto Saviano
Gruppo C: Cesare Mori,
Marco Travaglio, Al Capone
12. Risorse gruppo A
Sull’emigrazione italiana
• h+p://www.brigantaggio.net/brigantaggio/Documen//Emigrazione/Emigrazione1.htm
• h+p://www.speakers‐corner.it/rizzoli/stella/home.htm
• h+p://www.youtube.com/watch?v=o0dnCcNsh9U
Panorama storico
• h+p://it.wikipedia.org/wiki/Ques/one_meridionale
• h+p://www.brigantaggio.net/brigantaggio/Storia/Meridionale/brigantaggio_ques/one_meridionale.PDF
• h+p://www.brigantaggio.net/brigantaggio/Storia/Meridionale/Q28.htm
• h+p://www.brigantaggio.net/brigantaggio/Storia/Meridionale/Q29.htm
Sull’origine della Mafia
• h+p://www.cliomediaofficina.it/7lezionionline/lupo/lupo.html
• h+p://www.gruppo3p.org/tag/la‐nascita‐della‐mafia/
• h+p://web./scali.it/bachelet5c_mafia/origine_della_mafia.htm
• h+p://www.youtube.com/watch?v=kPFcJs861zU&feature=related
Vita in America
• h+p://www.alef‐fvg.it/emigrazione/approfondimen///rabassi‐4htm.htm
• h+p://www.youtube.com/watch?v=msimUvk9_Rc&feature=related
Sul proibizionismo
• h+p://filmdimafiaetantoaltro.myblog.it/tag/mafia%20italoamericana
• h+p://www.sisde.it/Gnosis/Rivista4.nsf/ServNavig/26
Vis/ dagli americani
• h+p://www.caffeeuropa.it/a+ualita/81italiani‐katz.html
13. Risorse gruppo B
La mafia e la vita in America
• h+p://www.alef‐fvg.it/emigrazione/approfondimen///rabassi‐4htm.htm
• h+p://www.youtube.com/watch?v=kPFcJs861zU&feature=related
• h+p://cronologia.leonardo.it/storia/tabello/tabe1503.htm
Hollywood’s Italians
• h+p://www.italica.rai.it/index.php?categoria=libri&scheda=hollywood
• h+p://www.cinescuola.it/generi/gangster/gangster.html
La mafia in scena
• h+p://www.schermaglie.it/primopiano/270/da‐hollywood‐a‐casal‐di‐principe
• h+p://www.intoscana.it/intoscana/informarsi/speciali.jsp?
id_categoria=1219&id_so+ocategoria=1221&id=78851&language=it
• h+p://news2000.libero.it/index_speciale2.jhtml?
speciale=crimine&pagina=1768.jhtml&sommario=1766.jhtml
• h+p://filmdimafiaetantoaltro.myblog.it/archive/2007/08/23/prova.html
Sul linguaggio pubblicitario
• h+p://it.wikipedia.org/wiki/Pubblicità
• h+p://www.le+erealdire+ore.it/forum/testo/topic/8624‐1.html
• h+p://archiviostorico.corriere.it/2003/luglio/11/Italiani_mafiosi_negli_spot_Usa_co_0_030711021.shtml
Alcune popolari pubblicità in rete
• h+p://www.youtube.com/watch?v=tMcDSsLO7jY
• h+p://www.youtube.com/watch?v=KDaeFrj6MHo
• h+p://www.youtube.com/watch?v=HeGyV0Ssp0k&feature=related
• h+p://www.youtube.com/watch?v=J0c‐PJKbNU0&feature=related
14. Risorse gruppo C
La mafia, criminalità organizzata
• h+p://www.alleanzaca+olica.org/idis_dpf/voci/m_mafia.htm
• h+p://www.cliomediaofficina.it/7lezionionline/lupo/lupo.html
• h+p://news2000.libero.it/index_speciale2.jhtml?
speciale=crimine&pagina=1769.jhtml&sommario=1766.jhtml
• h+p://www.youtube.com/watch?v=kPFcJs861zU&feature=related
Peppino Impastato e Rita Atria
• h+p://www.peppinoimpastato.com/
• h+p://www.ritaatria.it/Default.aspx
Sul film Gomorra
• h+p://www.youtube.com/watch?v=wk8KeeZcQYc&feature=related
• h+p://www.librimondadori.it/web/mondadori/speciali/speciale‐saviano
• h+p://italiadallestero.info/archives/295
Sull’an/mafia
• www.ammazzatecituE.org
• h+p://www.centroimpastato.it/index.php3
• h+p://www.girodivite.it/‐Mafie‐.html
• h+p://www.robertosaviano.it/
• h+p://www.libera.it/flex/cm/pages/ServeBLOB.php/L/IT/IDPagina/1
• h+p://www.emsf.rai.it/grillo/trasmissioni.asp?d=57
15. Valutazione elaborato
scarsa sufficente buona ottima
Rielaborazione delle
informazioni attraverso la
compilazione della griglia
Presenza di riflessioni
personali maturate sulle
risposte alle domande
Presenza ed efficenza dei
collegamenti ipertestuali
Accuratezza delle schede
sui personaggi misteriosi
Accuratezza del glossario
Scelta appropriata delle
fotografie o immagini
Stesura globale dei
contenuti
16. Valutazione individuale*
scarsa sufficente buona ottima
Partecipazione e
interazione con il
gruppo
Rispetto del ruolo
assegnato e dei
limiti temporali
concordati
Proposta di idee e
soluzioni operative
Comprensione e
gestione dei
contenuti elaborati
Approfondimento
della riflessione sul
luogo comune
Partecipazione al
confronto finale
in aula
* In caso le sessioni di lavoro siano avvenute oltre l’orario scolastico ricorrere alla consultazione del documento bozza.
17. Conclusioni
Eccoci giunti alla fine!
Si spera che gli ipertesti elaborati vi
abbiano aiutato a capire meglio il contesto
da cui nasce questo luogo comune e come
si sia diffuso fino ad oggi.
Per concludere vi proponiamo un dibattito
in classe: molte culture sono ancora afflitte da
piaghe sociali gravi come quella mafiosa
da cui vengono generati luoghi comuni.
Quali conoscete?
Raccontate cosa accade
nel vostro paese…