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•
•
•
•
•
•
• koraykocabas@outlook.com
Koray Kocabas
70 % of data
generated by
customers
80 % of data
being stored
3 % being
prepared for
analysis
0.5 % begin
analyzed
< 0.5 % begin
operationalized
• Obsessively collect data
• Keep it forever
• Put the data in one place
Store
Everything
• Cleanse, organize and manage your data
• Make the right tools available
• Use the resources wisely to compute, analyze and
understand data
Analyze
Anything
• Use insights to iteratively improve your product
Build the
RightThing
Internet of
Things
Web 2.0
ERP/CRM
• Clickstream
• Sensors / RFID / Devices
• Log Files
• Spatial & GPS Coordinates
• Social Media
• Mobile
• Advertising
• eCommerce
• Digital Marketing
• Search Marketing
• Recommendations
• Payables
• Payroll
• Inventory
• Contacts
• DealTracking
• Sales Pipeline
Gigabytes Terabytes Petabytes Exabytes
Purchase
User
Product
Data Warehouse
Store it All
Demand Architecture Data
Loading
Data
Preparation
Analytics Validation
• Built on Hadoop for data
management, querying and analysis
• Access and query data through
simple SQL like statements called
Hive queries
• Hive compiles, Hadoop executes
SQL on Hadoop Frameworks
• Apache Hive
• Impala
• Presto (Facebook)
• Shark
• EMC/Pivotal HAWQ
• BigSQL by IBM
• Create Hadoop Cluster (HDInsight)
• IntroductionTo Hive
• Create Database andTable
• Data Load
• Querying
• Collect and normalize more than 12 billion
signals a day
• Hive data warehouse of more than 1 trillion
rows
• Klout acquired for $200 million by Lithium
Technologies
Web intelligence
Web intelligence
Web intelligence
Web intelligence
Web intelligence

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Web intelligence

  • 1.
  • 3. 70 % of data generated by customers 80 % of data being stored 3 % being prepared for analysis 0.5 % begin analyzed < 0.5 % begin operationalized
  • 4. • Obsessively collect data • Keep it forever • Put the data in one place Store Everything • Cleanse, organize and manage your data • Make the right tools available • Use the resources wisely to compute, analyze and understand data Analyze Anything • Use insights to iteratively improve your product Build the RightThing
  • 5. Internet of Things Web 2.0 ERP/CRM • Clickstream • Sensors / RFID / Devices • Log Files • Spatial & GPS Coordinates • Social Media • Mobile • Advertising • eCommerce • Digital Marketing • Search Marketing • Recommendations • Payables • Payroll • Inventory • Contacts • DealTracking • Sales Pipeline Gigabytes Terabytes Petabytes Exabytes
  • 7.
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  • 16. • Built on Hadoop for data management, querying and analysis • Access and query data through simple SQL like statements called Hive queries • Hive compiles, Hadoop executes SQL on Hadoop Frameworks • Apache Hive • Impala • Presto (Facebook) • Shark • EMC/Pivotal HAWQ • BigSQL by IBM
  • 17.
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  • 19. • Create Hadoop Cluster (HDInsight) • IntroductionTo Hive • Create Database andTable • Data Load • Querying
  • 20. • Collect and normalize more than 12 billion signals a day • Hive data warehouse of more than 1 trillion rows • Klout acquired for $200 million by Lithium Technologies