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Web design-proposal
1. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 1/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
PROPOSAL PREPARED BY NOAM DESIGN
GROUP FOR CLIENT NAME
Submitted on09/30/2009 by your name
Email:youremail@yourcompanywebsite.com
OfferisValiduntil: 10/31/2009
Dear contact name,
Thank you for your interest in working with Noam Design! Our team has reviewed your business
requirements and has preparedthe followingdetailedproposal.Givenour experienceandspecific
expertiseindesign,usability,programming, SEO,andmarketing, we are confidentthatwe canwork
withyouto achieve youraimsandgoals.
Please letme knowif youhave anyquestions.We lookforwardtoworkingwithyou!
2. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 2/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
TABLE OF CONTENTS
Overview 4
Solutions, Scope of Work, and Deliverables 5-6
1. Preliminary Research
2. Strategic Planning
3. InterfaceDesign - Graphic Design Work
4. Web application Front End Programming
5. Web application Back-end Development
6. Quality Assuranceand Launch
7. SEO, Web Promotion, Statistics and Reporting
Maintenance and Hosting 7
Fees – special recession rates 8
Payment plan and turn-around time 9
Noam Design Qualifications, responsibilities and commitment 10-11
1. Cutting Edge Technologies & Open SourcePhilosophy
2. Our experience
3. Our Clients
4. No outsourcing. Period.
5. The team allocated to this project
6. Our Website
Your responsibilities 12
Next Steps 12
3. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 3/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
OVERVIEW
General:
The purpose of the project isto execute acomplete design&developmentof aprofessional
Ecommerce website forClientName.The cuttingedge website will feature all the elements,functions,
and specificationsasmentionedinthe attached document“ClientName-website-specifications.pdf”.
Despite the evident complexity and depthof the Ecommerce website,the userexperience
mustremainparticularlysmoothandsimple.The designmustbe high-end, pleasantandclean,creating
an atmosphere of confidence andprofessionalism.
The major web technologies usedonthe website will be ZendFramework, PHP,MYSQL,
JavaScript,AJAX,XHTML,CSS, XML, API,andFlash.
The main goal of this proposal is to determineanaccurate time and budgetestimate,as
well asdetermine the main technological route,webtechnologies,methodologies,phasesof work,and
otherimportantdetails tobestachieve ClientName’sbusinessandcreative goals.
Please view the attached proposedprojectspecifications (“client-name-website-
specifications.pdf”) forthe firstlaunchof projectwebsite.com,whichincludesall the specificationsyou
sentus,withthe modificationsandchangeswe discussedoverthe phone.
4. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 4/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
SOLUTIONS, SCOPE OF WORK, AND DELIVERABLES
The primarypurpose of thiswebsite projectat Noam Designisto create a website usingthe latest
technologiesandtrendsdesignedtoportray ClientName aimsand objectives.The processincludes
buildingavisual representationandintegrationwiththe technologies.
For thisproject, NoamDesign’sworkprocess will be a seven-stepmethodologyfordelivering the web
solution. The seven stepprocessincludes the followingdeliverablesforthe developmentof a highend,
database drivenwebsite,andcuttingedge webapplication featuringall the specificationswe discussed:
1. Preliminary Research and Discovery Phase:
a. Gatheringall the final specificationsof the project
b. In-depthresearchof the field, marketpool,andtargetpopulation
c. Establishingthe strategytobestaccomplish ClientName goalswithinbudgetandtimeframe
d. Fine tuningthe technological route forthe designanddevelopmentof the Ecommerce site
e.Determiningthe full andfinal in-depthscope of the project
2. Strategic Planning:
a. Conceptionof the maingoalsof the website andof the users’ pathways,includingwhatwe
call “the preferredcustomerpathways”.
b. Conceptionof the website’sflow
d. Preparationof detailedchartsandwireframes showingthe differentareasof the website,
theirfeatures,the technologiesthatwill be implemented,etc…
e.Optimizationof the navigationaccordingtothe application’s goals
3. Web Design – Graphic Design Work:
a. Conceptionandcreationof the graphictheme of the website andof the webapplication,
includingcolorscheme,atmosphere,general lookandfeel,etc...
b. Actual designof the website andof the webapplication basedonthe layoutsandstructures
c. Conceptionandcreationof all the graphicelementsof the website
StrategicPlanning&ProjectManagement – 20 hrs
WebConsulting–2 hrs
StrategicPlanning&ProjectManagement – 20 hrs
WebConsulting–5 hrs
Graphic design –80 hrs
5. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 5/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
4. Front End Programming:
a. Top qualityhandcoding(XHTML / CSS/ JavaScript) of all the webpages
b. Advancedprogrammingandintegrationof latestfront-endwebtechnologies forenhanced
userexperience andusability
5. Server-side Development:
a. Integrationof the databases
b. Actual programmingworktoimplement the application
c. Actual programmingworkto implementthe back-endandfull administration
d. Integrationwith all featuresincludingshoppingcart,checkout, membershipaccounts,etc…
6. Quality Assurance and Launch:
a. Extensive testingtoensure the application is100% bug free andis fullycompatible
b. Fine tuningthe final detailsof the application designandfeatures
c. Configurationandsetupof the serverthatwill hostthe website
d. Migrationof the site tothe live serverandlaunch!
7. SEO, Promotion, Statistics and Reporting:
a. Extensive on-page SEOtechniquesthroughout the Website
b. Extensive off-page SEOtechniques topromote the site andensure thatitappearsinthe top
resultsfora varietyof relevantkeywords.
c. Promotionof the website throughoutthe appropriate nichesonline:
i.Creationof a buzzon the netabout the site
ii. Generationof qualitytrafficto the site
d. Setupandintegrationof anextensive solutiontofullytrackthe trafficonthe site and
generate detailedreportsandstatistics.
Front EndProgramming – 100 hrs
AdvancedProgramming –40 hrs
Back End Programming– 150 hrs
AdvancedProgramming –50 hrs
StrategicPlanning&ProjectManagement – 10 hrs
Graphic design –5 hrs
Front EndProgramming – 10 hrs
Back End Programming– 10 hrs
AdvancedProgramming –5 hrs
6. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 6/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
Throughthe above 7 stepsprocess we will deliverall the servicesdesignedto exceedClientName
expectationsandneeds.Once aclientof Noam Design,youwill regularly communicate with your
projectmanager, andbe constantlyinvolvedwiththe workaswell asupdatedonthe team’sprogress.
Each stepof the processissupportedbythe appropriate documentation andwill gothroughitsownQA
process.The ClientName team will fullyapprove eachphase.
SearchEngine OptimizationandWebPromotion –20 hrs
Further SEO and web promotionwork to be discussedonce a web
marketing strategy has beencompiledafterthe site’slaunch – not
includedinthe scope of this proposal for the initial site’slaunch.
7. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 7/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
OUR FEES
Our ratesare extremelyreasonable andwe workwithaveryprecise reportingsystem.Throughoutthe
project,youwill have full control inregardstohow much youwant toholdback or push the creativity,
functionality,technology,etc...
Belowisthe listof our special fees forthe ClientName project:
Graphic Design: $xx
Front End Programming (XHTML, CSS, JavaScript, and Flash technologies): $xx
Search Engine Optimization (on-page and off-page), web promotion & marketing: $xx
Strategic Planning & Project Management: $xxx
Back End Programming (PHP, MYSQL, API): $xxx
Advanced Programming (AJAX, advanced JavaScript, advanced PHP, adv. ActionScript): $xxx
Web Consulting: $xxx
Consultations: $xxx
Hours included in your solution:
Service type Included
Graphic Design 85 hrs
Front EndProgramming(Flash, XHTML,CSS, JavaScript) 110 hrs
StrategicPlanning&ProjectManagement 50 hrs
Webpromotionandsearch engine optimization 20 hrs
Back End Programming(PHP,MYSQL,API,XML): 160 hrs
AdvancedProgramming(AJAX,advanced JavaScript,advancedPHP,advanced
ActionScript)
95 hrs
Businessand WebConsulting 7 hrs
8. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 8/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
PAYMENT PLAN AND TURN AROUND TIME
Turnaround time
We estimate thatthe projectcanbe completedwithin 2months.If youare working withatight
deadline,we candiscussarrangementstocomplete the projectsooner.
Total cost of your solution:
The estimated total costof yoursolutioncomesto $xx,xxx.
Payment plan:
A firstdepositof $xxxx will be requireduponsignatureof acontract of service between NoamDesign
Group andClientName.The remainingbalance will be paidinphasesthroughoutthe developmentof
the project.
9. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 9/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
HOSTING & MAINTENANCE
Hosting:
You may decide tohostyourwebsite with usorwith the hostingcompanyof your choice,giventhat
your hostingplansupportsthe appropriate php/mysql/apache/lamptechnologies.
If you decide tohostyour website witha3rd
party,we will provide ClientName withguidance and
recommendations. Standardhostingfeesvaryfroma few dollarspermonthto many thousandsof
dollarspermonth,dependingonthe hostingcompany, the detailsof yourhostingplan,andmainlyon
the site’srequiredbandwidthusage.
For the initial launchof the site,youshouldconsiderabasichosting planat $xx/mth.
If you decide tohostyour website withus,we partnerwiththe bestdatacentersinthe countryand
offeradvancedhostingsolutionsthat workwithinyourbudget parameters.
Maintenance:
Basedon the detailsof the systemspecifications,we recommendamaintenanceplanbasedona
monthlyretainerthatwill include all necessarymaintenance/updateneedsof the website.We can
scope out the maintenance budget uponcompletionof the projectorpriorto gettingstartedwiththe
development.
10. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 10/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
NOAM DESIGN QUALIFICATIONS, RESPONSIBILITIES
AND COMMITMENT
Our Experience:
We thinkourexperience;visionandpersonal interestslendthemselvestoaccomplishing yourcreative
and businessgoals.
For manyyears, Noam Designsolutionshave beenthe source forsome of the mostoutstanding
websitesandwebapplicationsavailable todayonthe WorldWide Web.We buildsolutionsthatlead
theirindustryandremainat the topfor a longtime.Examplescanbe foundthroughoutour portfolio.
We have developednumerous,large scale websitesandweb applications –we do the bestinthis
industry andour workspeaksforitself.Ourunique approach,philosophy,andethicof workhave proven
theirefficiencythroughouthundredsof projects,resultingintremendous,longlastingsuccesses.
Our Clients:
Noam Design’sclientsare proudto work withus. Please feel freetocontactany of our past clients.
Cutting Edge Technologies & Open Source Philosophy
We dothe bestwebsitesand webapplications outthere,andourfeesare veryreasonable.
For the past 7 years,we have beenleadingthe webdevelopmentindustrywithinnovative concepts,
cuttingedge design,andstate of the art webtechnologies.We specializeincreatingadvancedweb
applicationscombiningrobustfunctionality withobjectorientedprogrammingpracticesincludingAjax,
PHP 5+, MySQL 5+, etc...
Our software engineersuse cuttingedgetechnologytocreate optimizedinternetbasedinterfacesthat
are accessible,interactive,functional,andinteroperable.The resultisafastand efficient,user-friendly
website orwebapplication.We provide world-standardwebdevelopmentservicescoveringavast
technical areabasedaroundwebtechnologiesandtrends. Here youcanfind more informationabout
our opensource approach.
No outsourcing. Period.
All ourwork is100% createdby our teaminour Manhattan offices - nothingis outsourced.
11. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 11/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
We are fully availableduringregularoffice hours viaemail,toll free phone,andinperson.Once we get
started,a projectmanagerwill be atyour service andworkwithyouall alongthe way,throughevery
phase of your project. Youcan meetwiththe teamat anytime atour Manhattan offices.
Yes,outsourcingcan save a lotof money.But Noam Designis a teamof talentedindividualswhoare
passionate aboutwebdesign –andlove developingwebsites andwebapplications togetherasa team.
We are proud to saythat in our sevenyearsof doingbusiness;we have grownagreat teamof dedicated
staff members,all asfull-time employees.
The team allocated to the Client Name project.
There are usually4or 5 expertsworkingtogetheronprojectsof thisscope,coveringthe project’s
management,the graphicdesignphase,developmentphase,the QA,etc…Butreallythe entire teamis
dedicatedtothe successof your projectandwe regularlyhave brainstormingsessionsandstaff
meetingswhere everybodyhereat Noam Designparticipates.
The team whoprepared thisproposal hasbeenactivelythinkingaboutthe solutionsince we received
your quote request,andwill be the core leadershipteamonthe project. NoamDesignispreparedto
allocate a core team immediatelyafterexecutinganagreementwith you.The ideal teamstructure
accounts notonlyfor Noam Design’steam, butalsofor the ClientName team.We will be working
closelythroughoutthe projectandneedtoalignresourcessothatinformationflowsfreelyand
bottlenecksare avoided.Itisexpectedthat ClientName will provideone mainpointof contactthrough
whichall feedbackandcommunicationwill flow tominimize confusionthroughoutthe project.
Our Website:
Please visitourwebsite at www.noamdesign.com forfurtherdetailedinformationaboutus,ourwork,
the technologieswe use,andourphilosophy.
12. NOAM DESIGN GROUP LLC Sunday,June 18, 2017
www.noamdesign.com
Noam Design Group, LLC 12/12
224 W. 30th
St.,suite 1201, NewYork, NY 10001
Tel: 212-279-8700 | Toll Free: 1-800-615-5962 | Fax: 1-888-217-1665
CLIENT NAME RESPONSIBILITIES
For the solution we have preparedforyourproject,we have assumedthat:
ClientName will provide one mainpointof contactthroughwhichall feedbackand
communicationwillflow
The ClientName teamwill be responsive andcooperative throughoutthe project
ClientName will provide the company’sbrandingmaterial,includingthe logo(digital source
files)
NEXT STEPS
We thinkourexperience, vision, andpersonal interestslendthemselvestoaccomplishingyour creative
and businessgoals.
If you have any questions,pleasefeel free tocall me anytime at xxx-xxx-xxxx,ortovisitourwebsite at
www.noamdesign.com.Onourwebsite, youcanlearnmore aboutus, our award winningwork, our
services, andthe technologieswe use.
Thanks!We appreciate yourbusinessandIamlookingforwardtoworkingwithyou.
Bestregards,
Your Name
Your Title
NoamDesignGroup,LLC
youremail@yourcompanywebsite.com
Tel:xxx-xxx-xxxx
Fax:xxx-xxx-xxxx
www.noamdesign.com