We live in narrative environments: depicting places perception and identity through user generated content: in The Future of Security, Parsons’ Insititue for information mapping conference within NYC Data Week (New York, 24 Oct 2012)

1. we live in narrative
environments:
depicting places perception
and identity through User
Generated Contents
Giorgia Lupi
the future of security
ethical hacking, big data
and the crowd,
OCT 24, 2012 New York

2. Phd candidate at:
Milan Politecnico,
Design Faculty
Density Design Lab
founder and designer at:
Accurat
information design company in Milan
visiting researcher at:
Piim
Parsons Institute for information mapping,
Sept 2012 > Feb 2013

3. check-in
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User Generated Content to tweet
gain insight on the
relationship between people tweettweet
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and their environment? comment
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4. check-in
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# general background tweet
# why social media?
# data interpretation tweettweet
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# methodology comment
# aims of the project picture picture
# benefits and applications picture
# (Pleens)
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5. the digital and
the physical
"contemporary computing
systems can track everything
in a city, except its rats"
Richard Prouty

6. the digital and
the physical
User Generated Content
Twitter
Foursquare
Instagram

7. the digital and
the physical
User Generated Content over 500 million active users as of 2012,
[1] Twitter generating over 340 million tweets daily

8. the digital and
the physical
User Generated Content As of April 2012, the company reported it
[2] Foursquare had 20 million registered users.

9. the digital and
the physical
User Generated Content
currently, 100 million
[3] Instagram registered users

10. the digital and
the physical
User Generated Content
#geolocalization

11. the digital and
the physical
User Generated Content
#geolocalization
new landmarks
precise locations

12. the digital and
the physical
User Generated Content
#geolocalization
aggregations
area analysis and clusters

13. the digital and
the physical
User Generated Content
# timestamp

14. the digital and
the physical
User Generated Content
# timestamp
evolution
through
time

15. the digital and
the physical
User Generated Content
# user profilation
languages
etnic groups
(twitter)
gender
(foursquare)

16. the digital and
the physical
User Generated Content
# content analysis

17. why social media?
[1] sharing while moving
experiencing the city
44% of US population owns a
smartphone
-
over the 50% of population
accesses social media
services through Mobile
Devices

18. why social media?
[2] without being asked to
no interviews
no questionnaires

19. why social media?
[3] one of the best proxy
for the future
"over time all internet users
will increase their usage.
Eventually everyone will
become an active internet
user just as consumers made
the transition from
occasional to regular TV
watching in the 1950s and
1960s"
WAVE 6 / 2012
Universal McCann GmbH

20. why social media?
[4] concern rises but so does
attachment to social netowrk
concern in sharing data goes
along / hand in hand / with
growing importance that
social network are playing in
users lives.

21. sharing behaviors
understanding the nature of
the data
why do people share?
”you’re not dealing with a
100% of life-logging; the
terrific thing with those
contents it’s an interesting
mapping of something
half-way between reality and
people’s aspirations.”
Mafe De Baggis,
social media expert and consultant

22. sharing behaviors
understanding the nature of
the data
why do people share?
"with social media everything
is done with a narrative
purpose in mind, is it
conscious or unconscious"
Mafe De Baggis,
social media expert and consultant

23. sharing behaviors
understanding the nature of
the data
why do people share?
- content
- relationship

24. sharing behaviors
understanding the nature of
the data
social media and the city
we can intercept interesting
projections on people's
dreamed days on the cities

25. acting behaviors
our “real” (?) world
The Self presentation and
the dramaturgical model
“All the world’s a stage.
And all the men and women merely players.
They have their exits and their entrances;
And one man in his time plays many parts,"
(From As you Like It)
William Shakespeare

26. acting behaviors
our “real” (?) world
The performance
“Our life, in this model, is simply a series of
performances
What are our self presentation motives ?
1. achieve personal goals
2. present a consistent and positive view of our self to the world
3. conform to social norms.
Key is that we are the same person,
wejust act differently in different contexts.”
Erving Goffman

27. a microscope
for our cities
aggregate social media
data could be like a
"microscope" for cities,
allowing us to inspect
and measure their
behavior at a higher
resolution than ever
before
but HOW?

28. how to do it?
an attempt
to organize
information

29. urban questions

30. twitter
foursquare
instagram
flickr
+ other data

31. social media
characterization
and behaviors

32. social media
metadata

33. crossing
and enlightening
potentialities

34. FOCUS:
areas and
neighborhoods
re-definition
(NYC project,
2012-2013)

35. areas and
neighborhoods
re-definition
Social media data
+
- morphological,
- socio demographics,
- income,
- sanitary inspections,
- transportation,
- environmental data,
- rental costs,
......

36. areas and
neighborhoods #harlem
re-definition
First experiments on NYC
“#neighborhoodname” ....
*typology of places
*views
*scenes ....
*time
*filters
#parkslope
....
....
#brooklynheights
....

37. areas and
neighborhoods
re-definition
Why?
- intercept similar patterns of use
among areas
- identifly connections among
areas
- identify trends in areas’ use
when they rise
- validate real-estate market
indicators
- predict how area will evolve
++ identify where to operate and
when (public services,
infrastructure, public policies...)

38. what’s next?
real-time inquireable tools
for planners and decision
makers

39. Pleens
Pleens is a tool to
discover stories, journeys
and products told starting
from the place you, or
your friends, are in when
you launch an app: what
really matters is not
geography or proximity
but narration.
Geolocalized stories may
include suggestions for
tryouts and purchases,
provided they are related
to the narration and to
the emotional context.

40. (...)

42. http://love.pleens.com/world.html

43. we live in narrative
environments:
depicting places perception
and identity through User
Generated Contents
Giorgia Lupi
www.giorgialupi.net
www.piim.newschool.edu
@giorgialupi
giorgialupi@gmail.com
the future of security
ethical hacking, big data
and the crowd,
OCT 24, 2012 New York