Presentation from the 2013 ULD conference in Brno summing up what Seznam.cz has done, is doing and is working on in the accessibility field.

1. We Aim for Accessible
Seznam.cz
Irena Zatloukalová, Spokesperson, Seznam.cz

2. www.seznam.cz
Seznam.cz?
@izatlouk
We offer news, entertainment, e-mail and other useful services…

3. www.seznam.cz
Innovation is one of our
company values.
Thus we also aim to bring
innovations to make the use of
the Internet easier for everyone.
@izatlouk

4. The Past

5. www.seznam.cz
The very beginnings…
2000
Seznam.cz receives the Blind
Friendly Certificate for the
Homepage Seznam.cz and news
portal Novinky.cz
2006
Seznam.cz starts cooperation with
Tereza Centre (now called ELSA)
= the very beginnings of the
Seznam.cz´s attempts for
accessibility
@izatlouk

6. www.seznam.cz
Where were we back then
@izatlouk
What could we have done?
• Leave it that way
• Use the dogmatic accessibility rules
• Chose our own compromise
Accessibility
• had no big priority
• was not neglected thanks to the professional work of our
webmasters but it lacked coordination, control and further
cooperation among other colleagues

7. If the current ways you have are not
good for you, make your own one!
Our Own
Solution for
Accessibility

8. www.seznam.cz
Cooperation was needed:
• Quite a big number of
employees
• Many partners (e.g.. news
redactors)
Each of them with different level of
awareness of what accessibility
means
OUR SOLUTION:
To prepare set of
accessibility rules tailored
directly for our needs:
• Easy accessibility rules
• Easily sharable
Our aim:
• Raise the level of accessibility among the highest
number of services we provide (where it makes
sense)
The grounds for our accessibility
@izatlouk

9. www.seznam.cz
The Rules of Accessible Seznam.cz
@izatlouk

10. www.seznam.cz
Check mechanisms
@izatlouk
• Webmasters: responsible for technical parameters
• Product managers: responsible for the content
• Our partners help us as well (SONS, ELSA)

11. What does
Seznam.cz
have
nowadays

12. www.seznam.cz
Accessible Full Text Search
@izatlouk
Special format of full text search so it is more accessible and
readable by Screen Readers.

13. www.seznam.cz
Keyboard abbreviations standard
@izatlouk
In unique cooperation with competing web portals we prepared
unified set of keyboard abbreviations.
Abbreviations are the same among pages, thus memorable and
usable.
See: ippi.cz/standard-klavesovych-zkratek

14. www.seznam.cz
CAPTCHA API
@izatlouk
Completely Automated Public Turing test to tell Computers
and Humans Apart was enriched by audio output for the blind.
See: captcha-api.seznam.cz

15. The Future

16. www.seznam.cz
Haptic maps
@izatlouk
With ELSA Centrum we are working on a special layer for Mapy.cz
that will be able to generate automatically map data optimized for
the print of haptic maps!

17. www.seznam.cz
Automatic subtitles
@izatlouk
In cooperation with the University in Liberec we are working on
automatic subtitling for our videos at Stream.cz

18. www.seznam.cz
WCAG 2.0
@izatlouk
In Seznam.cz we are planing to replace our own Rules
for Accessible Seznam with the international Web
Content Accessibility Guidelines 2.0
Less rules more principles
And thus we do recommend it to others as well ;)

19. www.seznam.cz
We do acknowledge that our
work on more accessible
Seznam.cz never ends.
Lukáš Marvan, the Manager of UI designers, Seznam.cz
(in Seznam.cz still responsible for its accessibility)
@izatlouk

20. www.seznam.cz
Irena Zatloukalová, spokesperson, irena.zatloukalová@firma.seznam.cz
Thank you
@izatlouk
With any questions please contact Lukáš Bob Marvan (@BobMarvan),
who is the real author of these slides