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Communications Strategy for World Central Kitchen
The document discusses World Central Kitchen's efforts to address hunger in Haiti following significant devastation from a 2010 earthquake. It outlines strategies for fundraising, targeting key public groups, and leveraging the unique value proposition of helping people feed themselves to drive donations. Recommendations include engaging with public figures, corporate partners, and university alumni to support food security programs and enhance the organization's visibility as a trusted nonprofit.
Communications Strategy for World Central Kitchen
- 1. WORLD CENTRAL KITCHEN Carmen Ruiz- Capstone – Fall 2012
- 2. Cause: Hunger inHaiti Client: World Central Kitchen Opportunity: Fundraising Insights: Reaching key publics Recommendations: Tactics
- 3. Cause: Hunger inHaiti Client: World Central Kitchen Opportunity: Fundraising Insights: Reaching key publics Recommendations: Tactics
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- 6. 300,000 dead 300,000 injured 1.3million homeless
- 7. Cause: Hunger inHaiti Client: World Central Kitchen Opportunity: Fundraising Insights: Reaching key publics Recommendations: Tactics
- 8. unique value proposition: helpingpeople feed themselves
- 9. CHEF JOSE ANDRES (JALEO) (AMERICAEATS) (MINIBAR) (OYAMEL) (ZAYTINYA)
- 11. Cause: Hunger inHaiti Client: World Central Kitchen Challenge: Fundraising Insights: Reaching key publics Recommendations: Tactics
- 12. opportunity to mobilize fundingto implement food security programs by sharing its unique value proposition with its key publics.
- 13. opportunity to mobilize fundingto implement food security programs by sharing its unique value proposition with its key publics. goal to position world central kitchen as an innovative and trusted nonprofit striving to end hunger and malnutrition, in order to drive donations for the organization.
- 14. Cause: Hunger inHaiti Client: World Central Kitchen Challenge: Fundraising Insights: Reaching key publics Recommendations: Tactics
- 15. Donations to internationalcauses: • peer support for the organization • sensitivity towards poverty abroad
- 16. Donations to internationalcauses: • peer support for the organization • sensitivity towards poverty abroad Key Public 1: Friends of the WCK’s Board of Directors Key Public 2: Students and alumni of Ivy League and DC area universities Key Public 3: Corporations with investments in Haiti
- 17. Cause: Hunger inHaiti Client: World Central Kitchen Challenge: Fundraising Insights: Reaching key publics Recommendations: Tactics
- 18. Personal letter signed by Chef Jose Andres Key Public 1: Friends of the WCK’s Board of Directors Key Public 2: Students and Guest speaker alumni of Ivy League and DC opportunities area universities Key Public 3: Corporations with investments in Haiti Meetings to develop joint Corporate Social Responsibility programs
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- 20. Earthquake victim Unemployed ✔Restaurant owner ManyHaitians are rebuilding their lives just using their motivation and creativity; you can give them a hand visiting www.worlcentralkitchen.org
- 21. Iron chef Iron Chefwinner, Chef Jose Andres, has a new challenge: training food street vendors in Haiti to cook safely www.worldcentralkitchen.org
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