In 2013, the Wayne County Department of Commerce (WCDA) focused on marketing, workforce development, and business recruitment and retention. Some highlights included: - The WCDA engaged in print and online advertising campaigns to promote the area. Social media following grew significantly. - Wayne County was certified as North Carolina's first WorkReady Community, with over 12,000 Career Readiness Certificates awarded, representing 23.3% of the labor force. - Business recruitment efforts led to 665 new jobs and $44.7 million in new investment. The unemployment rate dropped from 9% to 7%. - The WCDA assisted with 17 business expansion/retention projects, addressing issues for

1. 2013 Year in Review
Joanna Helms – President, WCDA
February 27, 2014
2013 Year End Review

2. 2013 Year End Review

3. MARKETING
2013 Year End Review

4. Mount Olive Shell Building Microsite
2013 Year End Review

5. PRINT ADVERTISING
PLACEMENT:
WINDOWS OF WAYNE
2013 Year End Review

6. PRINT ADVERTISING
PLACEMENT:
MOUNT OLIVE TRIBUNE
NC Pickle Festival Edition
2013 Year End Review

7. 500+ Connections
206 Likes
500 Followers
1,859 Views
2013 Year End Review

8. NC DEPARTMENT OF COMMERCE
NORTH CAROLINA’S EASTERN REGION
BIO CONFERENCE
2013 Year End Review

9. LEAD GENERATED CONFERENCE CALLS
20 CONFERENCE CALLS
MISSION TRIP TO TORONTO
14 COMPANY TRIPS
2013 Year End Review

10. PRODUCT DEVELOPMENT
2013 Year End Review

11. 2013 Year End Review

12. WORKFORCE
2013 Year End Review

13. WAYNE COUNTY NAMED FIRST
CERTIFIED WORKREADY COMMUNITY
IN NORTH CAROLINA
2013 Year End Review

14. Wayne County reached
12,000 CRCs Awarded!
23.3% of labor force
2013 Year End Review

15. EVENTS
2013 Year End Review

16. Industry Leaders Luncheon – April 2013
Anna Mangum
Specialist, E3 Program
2013 Year End Review

17. Wayne County Chamber of Commerce
Hot Topic Forum – “Economic Development”
Dr. Mike Walden
Economist, NC State University
2013 Year End Review

18. Executive Roundtable
SPX Transformer Solutions
2013 Year End Review

19. Wayne County Industry Celebration
Golf Tournament
2013 Year End Review

20. Wayne County Industry Celebration
Awards & Reception
2013 Industry of the Year
Transformer Solutions
2013 Year End Review

21. NETWORKING
2013 Year End Review

22. •
•
•
•
•
•
•
Wayne County Human Resources Association
Wayne County Brownfields Committee
WORKS Steering Committee
Wayne County Chamber of Commerce
Leadership of Wayne County Board of Regents
Military Affairs Committee
Wayne County Transportation Committee
2013 Year End Review

23. • North Carolina’s Eastern Region
–NCER State of the Region
– Economic Developers Advisory Group
• North Carolina Economic Developers Association
–NCEDA Annual Conference
–Legislative Reception
• Neuse River Development Authority
–Board of Directors
• Biotech in ENC Advisory Committee
2013 Year End Review

24. NOTABLES
2012 Year End Review

25. H.F. Lee Plant Dedication – April 2013
2013 Year End Review

26. Brownfields Annual Conference
2013 Year End Review

27. Wage & Fringe Survey
Capital Associated Industries
• 60% participation locally
• 5 regional partners
2013 Year End Review

28. RECRUITMENT
2013 Year End Review

29. Inquiries/RFI
Client Visits
43
16
2013 Year End Review

30. ACX Pacific Northwest
38 Jobs
$4.7 Million Investment
2013 Year End Review

31. RETENTION
2013 Year End Review

32. Contacts
126
Companies Visited
53
Projects/Issues Addressed
17
2013 Year End Review

33. 29 JOBS ANNOUNCED
$1 MILLION INVESTMENT
2013 Year End Review

34. 2013 Year End Review

35. 77,000 SF production/warehouse space
$4.1 MILLION INVESTMENT
2013 Year End Review

36. Companies
33
Investment
$44.8 MILLION
Jobs
655
20131Year End Review

37. GODWIN
DOOR
Announced Total Jobs Lost = 10
2013 Year End Review

38. 2013 SUMMARY
2013 Year End Review

39. Jobs Created – 665
Jobs Lost – 10
Net New Job – 655
New Investment - $44,762,000
2013 Year End Review

40. Unemployment Rate
2012- 9.0
2013 – 7.0
2013 Year End Review

42. 2013
SUMMARY
$251,000
Received
$
$
$
$
$
$
73 Investors
$
$
$
$
2013 Year End Review

43. 2013 Special Account Deposits
TOTAL $271,683
100.00%
90.00%
› Impact Wayne
80.00%
Impact
Wayne
92.39%
Impact Wayne
70.00%
› Sponsorship
60.00%
Sponsorship
50.00%
› Farm Rent
› Option Payment
Farm Rent
40.00%
Option Payment
30.00%
20.00%
10.00%
0.00%
2013 Year End Review

44. Mid Plan Assessment
•
•
•
•
Favorable Feedback
Most Investors “Very Satisfied”
Continue Communication
Stay the Course
2013 Year End Review

45. 2014 FORECASTING
2013 Year End Review

46. 3
245
COMPANIES
JOBS
2013 Year End Review

47. 2
50-60
COMPANIES
JOBS
2013 Year End Review

48. ACME
40 jobs
Eaton,
Bussman
Division
123 Jobs
2013 Year End Review

49. EXTERNAL MARKETING CAMPAIGN with 310 LTD
Targeted Outreach
2014 marketing
Geographic Mission
efforts will focus on Follow up on 25
lead generation
identified new
10 F2F meetings
follow up
prospects
with prescreened, qualified
leads
2013 Year End Review

50. Strategic Plan YR 4 (2014)
• Product Development
• Education & Workforce Development
• External Marketing & Recruitment
• Retention & Expansion
• SJAFB
• Investor Relations & Development
2013 Year End Review

51. 2013 Year End Review