WBS_CaseStudy
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Visits to WBS Group's new site have increased and received positive feedback. Thanks to analytics, they can now track visitors' locations and usage. Managing Director Joe Turnbull praised WSI for their understanding of the business and guidance in the digital world. WSI redesigned the site to be fully responsive, implemented analytics tracking, and created a content marketing plan to engage audiences and help with search engine optimization. The main challenge was a lack of visitor data and processes; WSI addressed this with the new site and strategy.
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WBS_CaseStudy
- 1. THERESULT VisitstoWBSGroupsnewsitehaveincreasedVisitstoWBSGroupsnewsitehaveincreased andtheyhavereceivedpositivefeedbackall around.ThankstoGoogleAnalyticswecannow trackwhoisvisitingthesite,whenandwhere from.CustomerEngagementalsocontinuesto growthankstotheirlatestDigitalMarketing ContentStrategy. JoeTurnbull,ManagingDirectorofWBSGroupJoeTurnbull,ManagingDirectorofWBSGroup “WSIhaveagreatunderstandingofour business,haveshownushowtobesuccessfulin adigitalworldandwearepleasedtobeworking withthem onourjourneytoshareourvision andknowledgewithmanufacturersand retailersupanddowntheUK” Makingthewebsitefullyresponsiveensureda flawlessexperienceforWBSGroupscustomers, wheretheyareabletoviewthewebsiteon variousdevicesincludingmobileortablet.In additiontothewebsitedesignandbuild, WSIsetWBSGroupupwiththeall-importantWSIsetWBSGroupupwiththeall-important GoogleAnalyticswhichwouldallowthem to measurevisitorstotheirnewsite–meaningthey couldadjustanddeveloptheirdigitalmarketing strategywhereneeded. WSIalsoimplementedadigitalstrategyincludingWSIalsoimplementedadigitalstrategyincluding aContentMarketingPlandetailingthe productionofcontentsuchas,casestudies,news andblogs.AddingregularcontentwillallowWBS Grouptokeeptheiraudienceengagedwhichwill inturngrowtheiranalyticsandhelpthem with theirSEOrankings. CHALLENGES& GOALS ThemainchallengewithWBSGroupwasthatthey didn’thaveanyknowledgeofwhowasactually visitingtheirsiteduetolackofGoogleAnalytics,and eveniftheydid,theydidn’thavethecorrect processesinplace. WBSGroupwantedawholenewresponsivewebsiteWBSGroupwantedawholenewresponsivewebsite thatwouldshowcasetheirinnovativemessageof Leaner,Faster,Simpler,toawideraudience.WBS Groupwantedtheirwebsitetobeastepaheadofthe competitors,soWSIundertookextensivecompetitor research,planningandanalysisbeforedesigningand buildingthesitearoundtheirnewdigitalstrategy. THESOLUTIONTHESOLUTION WSIrebuiltthewebsite,addingmodern,eyecatchingWSIrebuiltthewebsite,addingmodern,eyecatching imagerywhichallowedustorevitaliseWBSGroups SupplyChainmessage.Weaddedprominentcallsto actionthroughoutthelayersofthesitetoaidina logicalflowfrom pagetopage,withouttheneedto usethemenu.Thesimplicityofthesiteallowed customerstoseamlesslyfindwhattheywerelooking forwithoutrealhassle.Theuseofthetopheaderforwithoutrealhassle.Theuseofthetopheader withWBSGroupscontactinformationmadeiteasy forcustomerstopickupthephone. OVERVIEW WBSGroupareateam ofhighlyskilledandmotivated,WBSGroupareateam ofhighlyskilledandmotivated, resultsdrivensupplychainspecialists.Basedin Wantage,Oxfordshire.WBSGroupcontactedWSIin aidtomoderniseandupdatetheirexistingwebsite andembarkonaseriesofdigitalinitiativestobetter inform andreachouttonewcustomers.