Every brand has a story to tell. Telling the right stories - and telling them well - can make the difference between passive and passionate donors, volunteers and friends.
Every brand has a story to tell. Telling the right stories - and telling them well - can make the difference between passive and passionate donors, volunteers and friends.
Why finding the RIGHT stories and telling them well can make the difference between passive - and passionate - stakeholders. Presentation to higher education marketers and web developers at HighEdWeb Michigan 2013 on brand storytelling.
Why finding the RIGHT stories and telling them well can make the difference between passive - and passionate - stakeholders. Presentation to higher education marketers and web developers at HighEdWeb Michigan 2013 on brand storytelling.