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Your Neighborhood Agent
MEET JERRY BROKER
Jerry is a real estate agent with a
steadfast dedication to his clients
and the neighborhood they call
home.
Jerry depends on his community
and past clients for future
business. In order to serve his
clients and maintain his
relationships, Jerry enlists the
services of Watson Proxy.
Together with his Watson Proxy
sidekick, Jerry has created a
touch-point plan which allows
him to communicate with his
sphere on a consistent basis.
Jerry utilizes the following
services via Watson Proxy:
WATSON PROXY BRAND DESIGN 
LOGO AND BUSINESS CARD DESIGN 
Simple and clean design
will stand out
in a flooded marketplace.
Watson Proxy understands this.
So does Jerry.
SOCIAL MEDIA PLAN: JERRY BROKER
With 20 years of experience, Jerry has
had to adapt to rapid changes in
technology. While an online presence is
vital, Jerry prefers a handshake and a
look in the eye to create lasting success.
Jerry counts on Watson Proxy to
manage his business online.
Monthly
Market Update
Infographic
Custom Facebook Header Design
SOCIAL MEDIA PLAN: JERRY BROKER
Jerry utilizes the Watson
Proxy Social Media
Management Set.
 Watson Proxy creates and
maintains Jerry's online life
so he doesn't have to.
Custom Facebook Posts
These posts are designed to engage Jerry's sphere and invite folks to his website.
 Informative and local updates enable Jerry to stay in touch and online. 
Jerry utilizes the Watson
Proxy Blog Scholar
Service to provide his
readers with consistent
updates and increase
brand awareness
Jerry sends a newsletter to his sphere every month.
JERRY'S LISTING PLAN
When Jerry gets a new listing he
takes the following 2 steps:
INVITING LISTING DESCRIPTION
REAL ESTATE FLYER/PERMAFLYER
ONLINE AD
JUST LISTED CARD
OPEN HOUSE CARD
ANOTHER HOME SOLD CARD
*Jerry sends the property photos and
details to Watson Proxy.
*Jerry purchases the June & Johnny Pack
and he receives the following:
$100.00
LISTING CARD SET
Jerry relies on his Watson Proxy
Sidekick to design, print, and send
his marketing materials for him.
When Jerry can't make it to the
property to fill his flyer box, he has
his licensed Watson Proxy
Sidekick do it for him.
Jerry stays in touch with his past clients.
Jerry understands that his success is
dependent upon their satisfaction.
Jerry cares about his clients and he
counts on Watson Proxy to produce the
custom pieces required to express his
dedication.
Jerry Broker's Plan & Budget
LISTING EXPENSE: SPREADING THE WORD
Design|Marketing Expense: $100.00
June & Johnny Pack 
Print Expense: $165.00
Print & Send x 3 Small Postcards (300 cards total) 
Print & Drop 50 Real Estate Flyers 
BRANDING EXPENSE
TOTAL PER LISTING:
 $265.00
Design|Marketing Expense: $260.00
Burton My Guster Pack includes:
Logo Design | Business Card |
Stationary | Bio
TOTAL : $260.00
one time expense
CLIENT GIFT EXPENSE
TOTAL: $140.00
one time expense
Design|Marketing
Expense: $30.00
Custom Postcards ($15 ea)
Print Small (200 cards)
$110.00 ($55.00 per 100)
Jerry Broker's Plan & Budget
MARKETING EXPENSE (ONGOING)
Design|Marketing
Expense: $500.00
Print Newsletter: The Scholar
12 print newsletters  
TOTAL PER YEAR: $1500.00
Online Marketing
Expense: $700.00
Social Media Management x 12
months (4 Scholar Sets)
Online Marketing
Expense: $300.00
Blog: Scholar 12
posts
TOTAL CLIENT TOUCHES: 168
Jerry Broker's Plan & Budget
MARKETING EXPENSE TOTAL $1500.00
Jerry makes 12 installments per year of $125.00 each to Watson Proxy
for ongoing marketing services. 
Watson Proxy offers payment plans and solutions in order to send your
custom message affordably and effectively. 
www.watsonpoxy.com

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Watson Proxy Case Study Meet Jerry Broker

  • 2. MEET JERRY BROKER Jerry is a real estate agent with a steadfast dedication to his clients and the neighborhood they call home. Jerry depends on his community and past clients for future business. In order to serve his clients and maintain his relationships, Jerry enlists the services of Watson Proxy. Together with his Watson Proxy sidekick, Jerry has created a touch-point plan which allows him to communicate with his sphere on a consistent basis. Jerry utilizes the following services via Watson Proxy:
  • 3. WATSON PROXY BRAND DESIGN  LOGO AND BUSINESS CARD DESIGN  Simple and clean design will stand out in a flooded marketplace. Watson Proxy understands this. So does Jerry.
  • 4. SOCIAL MEDIA PLAN: JERRY BROKER With 20 years of experience, Jerry has had to adapt to rapid changes in technology. While an online presence is vital, Jerry prefers a handshake and a look in the eye to create lasting success. Jerry counts on Watson Proxy to manage his business online. Monthly Market Update Infographic Custom Facebook Header Design
  • 5. SOCIAL MEDIA PLAN: JERRY BROKER Jerry utilizes the Watson Proxy Social Media Management Set.  Watson Proxy creates and maintains Jerry's online life so he doesn't have to. Custom Facebook Posts These posts are designed to engage Jerry's sphere and invite folks to his website.  Informative and local updates enable Jerry to stay in touch and online.  Jerry utilizes the Watson Proxy Blog Scholar Service to provide his readers with consistent updates and increase brand awareness
  • 6. Jerry sends a newsletter to his sphere every month.
  • 7. JERRY'S LISTING PLAN When Jerry gets a new listing he takes the following 2 steps: INVITING LISTING DESCRIPTION REAL ESTATE FLYER/PERMAFLYER ONLINE AD JUST LISTED CARD OPEN HOUSE CARD ANOTHER HOME SOLD CARD *Jerry sends the property photos and details to Watson Proxy. *Jerry purchases the June & Johnny Pack and he receives the following: $100.00
  • 8. LISTING CARD SET Jerry relies on his Watson Proxy Sidekick to design, print, and send his marketing materials for him. When Jerry can't make it to the property to fill his flyer box, he has his licensed Watson Proxy Sidekick do it for him.
  • 9. Jerry stays in touch with his past clients. Jerry understands that his success is dependent upon their satisfaction. Jerry cares about his clients and he counts on Watson Proxy to produce the custom pieces required to express his dedication.
  • 10. Jerry Broker's Plan & Budget LISTING EXPENSE: SPREADING THE WORD Design|Marketing Expense: $100.00 June & Johnny Pack  Print Expense: $165.00 Print & Send x 3 Small Postcards (300 cards total)  Print & Drop 50 Real Estate Flyers  BRANDING EXPENSE TOTAL PER LISTING:  $265.00 Design|Marketing Expense: $260.00 Burton My Guster Pack includes: Logo Design | Business Card | Stationary | Bio TOTAL : $260.00 one time expense CLIENT GIFT EXPENSE TOTAL: $140.00 one time expense Design|Marketing Expense: $30.00 Custom Postcards ($15 ea) Print Small (200 cards) $110.00 ($55.00 per 100)
  • 11. Jerry Broker's Plan & Budget MARKETING EXPENSE (ONGOING) Design|Marketing Expense: $500.00 Print Newsletter: The Scholar 12 print newsletters   TOTAL PER YEAR: $1500.00 Online Marketing Expense: $700.00 Social Media Management x 12 months (4 Scholar Sets) Online Marketing Expense: $300.00 Blog: Scholar 12 posts TOTAL CLIENT TOUCHES: 168
  • 12. Jerry Broker's Plan & Budget MARKETING EXPENSE TOTAL $1500.00 Jerry makes 12 installments per year of $125.00 each to Watson Proxy for ongoing marketing services.  Watson Proxy offers payment plans and solutions in order to send your custom message affordably and effectively.  www.watsonpoxy.com