this presentation helps you find the way of beautifing karachi by the use of truck art and the program #MeriShaanMeraPakistan.

1. Wall beautification in karachi

3. Introduction
• A visionary initiative that was started two years back, Abdoz Arts was started
by a bunch of 3 friends, with an easy thought: If the walls appear thus
negative with hateful chalking, what would be the impact if painted with
thematic artworks?
• Appealing to passerby’s, the ideology of Abdoz Arts is to bring the room to
the lots. Beautifying the town, the cluster aims to repaint Asian nation with
spirited street art in a very novel initiative.
• Abdoz Arts has carried varied CSR activities of brands getting to bring back
the lost color of Pakistan.

5. • Recently, EFU insurance Ltd. experimented and poor through the litter to
patron street art for an oversized scale project that was disclosed this Fourth
of July.
• The event was maybe the primary of its kind, with a 2000 and 3000 sq. feet
of public area painted during a span of three weeks. The event occurred at 2
locations, Shahrah- e- Faisal and arena Road. before the initiative, the areas
were marked with abusive wall chalking then replaced with initial white wash
followed by murals portraying Pakistani culture and heritage.

6. #MeriShaanMeraPakistan
• The event named “Meri Shaan Mera Pakistan "provided a good chance for the young artists
to exhibit their skills to those passing by. The wall was inaugurated by the commissioner city
at the side of many EFU Life workers. it's sensible to visualize brands enjoying a positive
role in enhancing the aesthetics of the town instead of polluting it with billboards.
• #MeriShaanMeraPakistan drive is all concerning obtaining eliminate those Bengali cake ads
from urban center walls. town don’t merit such ugly graffiti and wall chalking everywhere it.
so as to pay a creative tribute to our pricey mother country EFU Life initiated “Meri Shaan,
Mera Pakistan” project In 2016. below the steering of Commissioner urban center, Mr.Ejaz
Ahmed Khan and his reputable team of the project of beautifying Asian country through
thematic wall art commenced and created such stunning results that they’re continued it this
year to celebrate Pakistan’s seventieth national holiday on a much bigger scale.

7. • #MeriShaanMeraPakistan project has lined Ayesha Manzil and NCC walls. A 2000
sq.ft wall at Ayesha Manzil and a 3000 sq.ft wall of NCC Sports advanced has been
painted with thematic Wall Art depiction our culture and love for our pricey mother
country. EFU Life has currently extended this project to a 3rd location, the Agha
Khan Park, Garden, opposite Ismaili JamaatKhana covering an area of over 7000
sq. ft. This year the national holiday celebrations square measure even larger and
with Meri Shaan Mera Asian country design urban center will with pride be a part
of the celebrations proudly. EFU Life had a contest for artists too within which
they’ve asked to submit artworks. The winning design goes to be featured on Agha
Khan Park wall. explore all the fabulous design that has been painted up to now.

8. Some of the wall art with deep meanings
Informing us of our nearly forgotten culture
Informing us of our most beneficial founding leader’s
history

10. Appreciation to the artists
• Hats off to the gifted artists UN agency square measure creating efforts to color
such stunning design capturing the essence of Asian nation. From food identities
like Anday wala burger to our train stations and also the lost tradition of traveling in
Tongas, #MeriShaanMeraPakistan themed art walls square measure a treat to
observe. I can’t wait to go to the Aga Khan park and have a glance at it myself
closely. undoubtedly going there with my children. it's like Associate in Nursing
exhibition and a practise the history via art.
• Hope we tend to all treat this effort of EFU life with care and additionally watch
out of this art in returning years by protective it and more operating to form
metropolis even cleaner.

11. Courtesy to:
 hinasafdar.wordpress.com
BrandSynario.com