J.P. Morgan stock is recommended as a buy. The intrinsic value is estimated at $80 based on valuation models, which is above the current price of $68, representing an upside of over 17%. J.P. Morgan is one of the largest banks in the U.S. and globally with strong brand recognition and a diversified business across consumer banking, corporate and investment banking, asset management, and commercial banking. Financial ratios show good profitability and leverage. The recommendation is supported by multiple valuation approaches showing the stock is undervalued at the current price.