The document summarizes the work of the civic association Auto*Mat, which aims to improve urban life through better traffic organization and design that emphasizes public, pedestrian and cycling transport. It outlines Auto*Mat's activities like critical mass bike rides, festivals, partnerships, education programs and lobbying efforts. The association was founded in 2003 and has grown over time, producing a documentary film in 2009 and expanding its team and influence. Auto*Mat seeks to change attitudes and behaviors around transportation through both hard infrastructure changes and soft communication measures.

1. Auto*Mat
... tommorow I wake up and
change my city.
Delaisammit MOCKBA
16. 9. 2012

2. Vít(ek)
Masare
Member of the Board, Lobbying and External
communication(public spaces, urban cycling,
networking), Bike to Work, Urban bike rides

9. Sad reality

12. FOR BETTER URBAN LIFE

15. How I got involved…

25. Core ideas
Improving the quality of urban life through
better organization of traffic and design.
• Inclusive
• Sustainable
• Economicaly reasonable
Highlighting the role of public, pedestrian
and cycling transport (68% of traffic).

26. Core ideas
Activizing local people by providing them
with information, know-how and support.

27. What do we do and want? *
?
$

28. Inspiration from all over the world

36. The Conception
• 2003 – filmmaker Martin Mareček & Co.
CRITICAL MASS, HAPPENINGS
• 2004 - 2005 – press releases, happenings

37. 2003: Semi-Radical Beginning

38. Car free day Sep 22nd

39. First generation
2006 - 2008
- Fatal accident of a team leader
- Low impact on general level
2007 – officially established as a civic association
Becoming semi-professional
Trying to address more people
- Continuous CRITICAL EXPERT WORK
- festival Zažít město jinak (Different city
experience)

40. Zažít město jinak

41. Angels and Break

44. 2009: Movie documentary

45. The Movie
2009 – European Mobility Week
• Art cinemas, festivals, DVD, 2011 - Czech
national TV, downloadable online
• Media attention
• Public presentation of Auto*Mat issues and
an insight into the practices of municipal
politics
• The Czech Documentary of the Decade
Award

46. The Growth
2010 - core team triples (15-20)

47. zelenamapa.cz

48. Targeting school kids

49. Partnership and cooperation
livable-cities.org
cyklojizdy.cz

50. New Opportunities
2011 – consolidated team gets inspired from abroad,
corporate mobility, rethinking the external
communication, civic society involvment

51. Targetting bussiness sphere

52. New Opportunities
The transport unions‘ strike (June 16, 2011) as a mass
demonstration of Prague for peopl an d changes in
the City Council.

53. So-called „modal split“
ridiculou
s ly low
? 2.00%
...
not bad
22.00%
43.00%
!
od
e go
q uit
s
at'
33.00%
T h
rat
h er
ca
tas
tro
ph
ic

54. Financial split
ioning
Can yo
u even orth ment
see thi
s? Hardly w
$
No
ma t eno
na ug
ge h a
d nd
po
d o rl
y
an e!
g l
yin sib
rrif on
Te resp
ir

55. So what do we actually do?
Watchdog Cycling
lobbying, happenings, PR Critical mass, Cycle to work,
lobbying
Intelligent traffic Education
Change attitudes
Propose solutions, lobbying, School cycling, lessons
Experience a
happenings on sustainable transport
different city

56. All in all: change behaviour

57. Influence how?
•Hard measures (new road design, signs, cycle
lanes, cycle tracks, paths...) and
•Soft measures (information, communication,
marketing).

58. Thank you for your attention
Vít Masare
Auto*Mat, o.s.
Bořivojova 108
vit.masare(at)auto-mat.cz
www.prahounakole.cz
www.cyklojizdy.cz
www.dopracenakole.net
www.zelenamapa.cz
www.zazitmestojinak.cz
www.auto-mat.cz