Voice Of Followers
•Download as PPTX, PDF•
0 likes•425 views
The document discusses how companies can use social media to interact with followers in a mutually beneficial way. It recommends that companies (1) ask followers for feedback to understand what they want, (2) choose influential followers to engage with, and (3) share information and build relationships to turn followers into advertisers. By opening discussions and updating plans based on follower needs, companies can gain solutions, ideas, and indirect marketing benefits from social media followers.
Report
Share
Report
Share
Recommended
Charity Presentation, Social Enterprise
Short presentation with Ward Haddaway Solicitors for the Charity Sector and Social enterprise, showcasing how they can use social media to build their on line presence and how to network effectively
Make IT Happen Media 1.5
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
Social media startegy
Social media is defined as activities that integrate technology, social interaction and the sharing of words, images, videos and audio. While conversations online are easy, using social media for business purposes can be difficult due to the many channels, people, and conversations happening simultaneously. To create a successful social media strategy, one should listen to existing conversations, create target personas, set specific goals, join in conversations thoughtfully, measure return on investment, and adapt based on analysis. Social media cannot replace core marketing, public relations, or solve business issues alone overnight.
Soberania y participacion ciudadana
El documento habla sobre la soberanía. Define la soberanía como la independencia política y jurídica y la libertad de decisión por sobre todo. La soberanía es un poder primigenio que no puede ser dividido o negociada. Reside esencialmente en el pueblo y su importancia incluye que las políticas sean adaptadas a las necesidades propias y que se tomen decisiones propias. La soberanía puede ser interna o externa y requiere integración social y sinergia entre el pueblo y el gobierno.
DrFoster PCRI MedicalDirector GalaDinner
PCRI's new Medical Director, share his personal prostate cancer story at Saturday night's Gala Dinner. It is a story about family, faith, choosing surgery, and much more...
Curso "Experiencias de coaching en la empresa"
Curso "Experiencias de coaching en la empresa" el 6 de junio de 2013 en el Salón de Grados de la Facultad de Económicas de la Universidad de Alicante de 18.30 a 20.30 horas. Intervendrán los ponentes Roberto Luna, Faus Olmos y Paco Carreras. El coaching ejecutivo ha mostrado ser una herramienta muy efectiva en la empresa para trabajar las habilidades personales y profesionales.
Recommended
Charity Presentation, Social Enterprise
Short presentation with Ward Haddaway Solicitors for the Charity Sector and Social enterprise, showcasing how they can use social media to build their on line presence and how to network effectively
Make IT Happen Media 1.5
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
Social media startegy
Social media is defined as activities that integrate technology, social interaction and the sharing of words, images, videos and audio. While conversations online are easy, using social media for business purposes can be difficult due to the many channels, people, and conversations happening simultaneously. To create a successful social media strategy, one should listen to existing conversations, create target personas, set specific goals, join in conversations thoughtfully, measure return on investment, and adapt based on analysis. Social media cannot replace core marketing, public relations, or solve business issues alone overnight.
Soberania y participacion ciudadana
El documento habla sobre la soberanía. Define la soberanía como la independencia política y jurídica y la libertad de decisión por sobre todo. La soberanía es un poder primigenio que no puede ser dividido o negociada. Reside esencialmente en el pueblo y su importancia incluye que las políticas sean adaptadas a las necesidades propias y que se tomen decisiones propias. La soberanía puede ser interna o externa y requiere integración social y sinergia entre el pueblo y el gobierno.
DrFoster PCRI MedicalDirector GalaDinner
PCRI's new Medical Director, share his personal prostate cancer story at Saturday night's Gala Dinner. It is a story about family, faith, choosing surgery, and much more...
Curso "Experiencias de coaching en la empresa"
Curso "Experiencias de coaching en la empresa" el 6 de junio de 2013 en el Salón de Grados de la Facultad de Económicas de la Universidad de Alicante de 18.30 a 20.30 horas. Intervendrán los ponentes Roberto Luna, Faus Olmos y Paco Carreras. El coaching ejecutivo ha mostrado ser una herramienta muy efectiva en la empresa para trabajar las habilidades personales y profesionales.
Elizabeth singer
To become a singer, one needs to take chorus and music classes, study vocal cords, and attend a singer's college. Singers perform songs in front of crowds and need a college music program, good voice, and ability to have fun signing autographs. Being brave, helpful, nice, funny, and willing to have fun, follow directions, and listen are also important qualities, as is not being afraid to sing in front of others or lack singing experience with lessons.
Dossier de presse roscoff
Dossier de Presse de Roscoff, cité d'armateurs du Finistère nord. Entre chaos granitique et plages de sables fin, laissez-vous séduire dans le berceau de la thalassothérapie.
SMBG in Diabetes by Dr Shahjada Selim
Dr. Shahjada Selim discusses the importance and implementation of self monitoring of blood glucose (SMBG) for diabetes patients. The document presents three case studies of patients - Mr. Quamrujjaman, Raihan, and Hosne Ara - and their average blood glucose levels, instances of hypoglycemia and hyperglycemia, and necessary therapeutic options. Dr. Selim expresses thanks at the conclusion.
Public toilet
Presentation on Public Toilet Condition in Dhaka City, Bangladesh. Also, Providing Solution using Technology and Awareness Campaigns.
Estudio De Mercado
El documento presenta una guía para realizar un estudio de mercado. El estudio de mercado tiene como objetivo identificar a los clientes potenciales, la demanda del producto o servicio, la competencia y las condiciones del mercado. El estudio involucra describir el producto, segmentar el mercado, analizar la demanda y oferta existentes, determinar el precio y canales de distribución, y recomendar estrategias de promoción.
Profitable Customer Acquisition & Retention Strategies
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Social Media - Past Present Future
This document discusses the past, present, and future of social media. It outlines how social media evolved from early platforms like Geocities and Classmates in the 1990s that allowed people to create pages and interact. It explains that people use social media to share information for reasons like performance, reputation, novelty, and warning others. The document also discusses how organizations can use social media for brand building, customer acquisition, customer service, public relations, employee engagement, and recruitment. It predicts that future social media uses may include more advanced advertising, avatars, search, and insights from network analysis.
Social Listening Is No Longer an Option - Christina Garnett
This document discusses how social listening can help businesses understand their audience. It defines social listening as monitoring digital conversations to understand what customers say about a brand and industry online. It recommends social listening to capture opportunities and issues in real time, understand customer sentiment, and find possible influencers. The document provides tips on evaluating social listening findings to identify trends, opportunities to improve customer experiences, and ways to engage fans. It also discusses tools, frameworks, key principles, and observations of successful communities, noting shared interests, a balance of frequent and infrequent participants, and how gamification encourages participation.
Social communications the myths and realities
The document discusses the myths and realities of social media for small and medium-sized enterprises. It summarizes that while many companies are using social media, few are effectively measuring its impact or integrating it into marketing. It recommends that companies focus on listening to customers, capturing actionable data, learning from insights, and engaging customers in relevant conversations. Rather than viewing social media as a separate department, companies should see it as a way to better understand customer needs and bring customers into the business.
Media designconcepts unit1_ip_pisani.dominic
The document outlines 10 benefits of using social media for businesses: 1) Increased brand recognition, 2) Improved brand loyalty, 3) More opportunities to convert viewers into customers, 4) Higher conversation rates as more people discuss the business, 5) Higher brand authority through constant customer interaction, 6) Increased inbound traffic from new and returning visitors, 7) Decreased marketing costs through low-cost content creation and social media strategies, 8) Better search engine rankings from more traffic and engagement, 9) Richer customer experiences through more direct communication, and 10) Improved customer insights from daily feedback. The conclusion recommends capitalizing on these benefits by noting that competitors already use social media and that minimal time investment and costs are required.
Social media chap 2
The document outlines the key elements of an effective social media marketing plan, including goals, strategies, and metrics. It discusses the importance of listening to customers and competitors, setting clear goals such as brand awareness and customer satisfaction. It also describes the eight-step social media marketing cycle of listening, setting goals, defining strategies, identifying audiences, selecting tools, implementing, monitoring, and tuning. Additionally, it provides examples of strategies like connecting with influencers and contributing expertise to engage customers and achieve goals. Finally, it emphasizes linking goals to calls to action to design measurable social media campaigns.
Social Media Marketing in 2016
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social Media B2B Demand Gen
• More than 665 million people now use Facebook every day
• Over 70% of Internet users say they are more likely to purchase from brands they follow on social media sites like Twitter and Facebook
• The number of active LinkedIn users has grown to over two million, and 35% of them access the site daily. So potentially one third of your leads can be contacted on LinkedIn
10socialmediatipsforyourbusiness-150630192911-lva1-app6891
The document provides 10 tips for using social media effectively for businesses. The tips are: 1) Write a social media plan tied to business goals and customer objectives; 2) Identify your target community and sign up for free listening tools; 3) Follow industry thought leaders for content inspiration and vary content for different audiences; 4) Listen to customers to identify relevant content needs; 5) Adopt a relationship-building approach when engaging followers; 6) Leverage in-person events to strengthen relationships; 7) Select key performance indicators to measure social media objectives; 8) Complete online profiles for better search results; 9) Get organized to track vast social media data; and 10) Make time for social media as part of the regular work
Destinations Seminar 21 Feb London
Slides from Precedent's first visitor attractions seminar at the BFI London on 21 Feb 2012. Presented by Head of Digital Marketing Lindsay Herbert and Senior Consultant Rob van Tol.
First Social Media Conversation
The document provides guidance on having an initial conversation about social media with management. It recommends focusing on goals like raising brand awareness, customer service, and thought leadership. Research how competitors use social media and conversations about your company. Form hypotheses about how social media could benefit your organization based on examples. Create a plan that outlines goals, strategy, resources needed, and metrics to measure success. Be prepared to negotiate and take baby steps towards adoption.
Social Media Marketing Full Presentation
Presentations by all the panelists on Social Media Marketing at the Ed Tech Industry Summit on May 7, 2012
How to Qualify Leads via Social Media
Social media provides opportunities to qualify leads by learning more about prospects and their needs. Qualifying leads improves sales effectiveness and ensures leads are ready to purchase. Ways to qualify leads on social media include analyzing profiles for information, participating in discussions, asking questions, and staying engaged throughout the sales cycle. Regular analysis of social media interactions and sales data helps optimize lead qualification strategies.
How to Qualify Leads via Social Media
The document provides guidance on how to qualify leads obtained through social media using social media platforms themselves. It discusses how buyers currently use social media to research purchases and identifies opportunities to engage with prospects online to learn more about their needs, pain points, and readiness to purchase. Specific tactics recommended include analyzing prospects' LinkedIn and social media profiles and activity, participating in online discussions, posing questions, and creating helpful content to develop relationships and gather insights to qualify leads obtained through social media. The goal is to determine interest level and ability to purchase in order to focus efforts on fully qualified leads most ready to buy.
How to Qualify Leads via Social Media
The document provides guidance on how to qualify leads obtained through social media using social media platforms themselves. It discusses how buyers currently use social media to research purchases and identifies opportunities to engage with prospects online to learn more about their needs, pain points, budget, and timeline. Specific tactics recommended include analyzing prospects' LinkedIn and company profiles, participating in online discussions, posing questions, and creating helpful content based on insights gained. The goal is to determine a prospect's level of interest and ability to purchase before handing them to sales.
Social media chap 2
The document outlines the key components of an effective social media marketing plan, including goals, strategies, and tactics. It discusses the importance of listening to understand audiences and competitors. The plan should include goals like building brand awareness, improving perception, and expanding loyalty. Strategies involve categorizing networks, comprehending audiences, conversing authentically, collaborating, and connecting. Tactics link goals to calls to action and focus on building brand advocates rather than just self-promotion. Spotify is used as an example to illustrate how goals and calls to action can be implemented through social platforms.
More Related Content
Viewers also liked
Elizabeth singer
To become a singer, one needs to take chorus and music classes, study vocal cords, and attend a singer's college. Singers perform songs in front of crowds and need a college music program, good voice, and ability to have fun signing autographs. Being brave, helpful, nice, funny, and willing to have fun, follow directions, and listen are also important qualities, as is not being afraid to sing in front of others or lack singing experience with lessons.
Dossier de presse roscoff
Dossier de Presse de Roscoff, cité d'armateurs du Finistère nord. Entre chaos granitique et plages de sables fin, laissez-vous séduire dans le berceau de la thalassothérapie.
SMBG in Diabetes by Dr Shahjada Selim
Dr. Shahjada Selim discusses the importance and implementation of self monitoring of blood glucose (SMBG) for diabetes patients. The document presents three case studies of patients - Mr. Quamrujjaman, Raihan, and Hosne Ara - and their average blood glucose levels, instances of hypoglycemia and hyperglycemia, and necessary therapeutic options. Dr. Selim expresses thanks at the conclusion.
Public toilet
Presentation on Public Toilet Condition in Dhaka City, Bangladesh. Also, Providing Solution using Technology and Awareness Campaigns.
Estudio De Mercado
El documento presenta una guía para realizar un estudio de mercado. El estudio de mercado tiene como objetivo identificar a los clientes potenciales, la demanda del producto o servicio, la competencia y las condiciones del mercado. El estudio involucra describir el producto, segmentar el mercado, analizar la demanda y oferta existentes, determinar el precio y canales de distribución, y recomendar estrategias de promoción.
Profitable Customer Acquisition & Retention Strategies
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Viewers also liked (7)
Profitable Customer Acquisition & Retention Strategies
Profitable Customer Acquisition & Retention Strategies
Similar to Voice Of Followers
Social Media - Past Present Future
This document discusses the past, present, and future of social media. It outlines how social media evolved from early platforms like Geocities and Classmates in the 1990s that allowed people to create pages and interact. It explains that people use social media to share information for reasons like performance, reputation, novelty, and warning others. The document also discusses how organizations can use social media for brand building, customer acquisition, customer service, public relations, employee engagement, and recruitment. It predicts that future social media uses may include more advanced advertising, avatars, search, and insights from network analysis.
Social Listening Is No Longer an Option - Christina Garnett
This document discusses how social listening can help businesses understand their audience. It defines social listening as monitoring digital conversations to understand what customers say about a brand and industry online. It recommends social listening to capture opportunities and issues in real time, understand customer sentiment, and find possible influencers. The document provides tips on evaluating social listening findings to identify trends, opportunities to improve customer experiences, and ways to engage fans. It also discusses tools, frameworks, key principles, and observations of successful communities, noting shared interests, a balance of frequent and infrequent participants, and how gamification encourages participation.
Social communications the myths and realities
The document discusses the myths and realities of social media for small and medium-sized enterprises. It summarizes that while many companies are using social media, few are effectively measuring its impact or integrating it into marketing. It recommends that companies focus on listening to customers, capturing actionable data, learning from insights, and engaging customers in relevant conversations. Rather than viewing social media as a separate department, companies should see it as a way to better understand customer needs and bring customers into the business.
Media designconcepts unit1_ip_pisani.dominic
The document outlines 10 benefits of using social media for businesses: 1) Increased brand recognition, 2) Improved brand loyalty, 3) More opportunities to convert viewers into customers, 4) Higher conversation rates as more people discuss the business, 5) Higher brand authority through constant customer interaction, 6) Increased inbound traffic from new and returning visitors, 7) Decreased marketing costs through low-cost content creation and social media strategies, 8) Better search engine rankings from more traffic and engagement, 9) Richer customer experiences through more direct communication, and 10) Improved customer insights from daily feedback. The conclusion recommends capitalizing on these benefits by noting that competitors already use social media and that minimal time investment and costs are required.
Social media chap 2
The document outlines the key elements of an effective social media marketing plan, including goals, strategies, and metrics. It discusses the importance of listening to customers and competitors, setting clear goals such as brand awareness and customer satisfaction. It also describes the eight-step social media marketing cycle of listening, setting goals, defining strategies, identifying audiences, selecting tools, implementing, monitoring, and tuning. Additionally, it provides examples of strategies like connecting with influencers and contributing expertise to engage customers and achieve goals. Finally, it emphasizes linking goals to calls to action to design measurable social media campaigns.
Social Media Marketing in 2016
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social Media B2B Demand Gen
• More than 665 million people now use Facebook every day
• Over 70% of Internet users say they are more likely to purchase from brands they follow on social media sites like Twitter and Facebook
• The number of active LinkedIn users has grown to over two million, and 35% of them access the site daily. So potentially one third of your leads can be contacted on LinkedIn
10socialmediatipsforyourbusiness-150630192911-lva1-app6891
The document provides 10 tips for using social media effectively for businesses. The tips are: 1) Write a social media plan tied to business goals and customer objectives; 2) Identify your target community and sign up for free listening tools; 3) Follow industry thought leaders for content inspiration and vary content for different audiences; 4) Listen to customers to identify relevant content needs; 5) Adopt a relationship-building approach when engaging followers; 6) Leverage in-person events to strengthen relationships; 7) Select key performance indicators to measure social media objectives; 8) Complete online profiles for better search results; 9) Get organized to track vast social media data; and 10) Make time for social media as part of the regular work
Destinations Seminar 21 Feb London
Slides from Precedent's first visitor attractions seminar at the BFI London on 21 Feb 2012. Presented by Head of Digital Marketing Lindsay Herbert and Senior Consultant Rob van Tol.
First Social Media Conversation
The document provides guidance on having an initial conversation about social media with management. It recommends focusing on goals like raising brand awareness, customer service, and thought leadership. Research how competitors use social media and conversations about your company. Form hypotheses about how social media could benefit your organization based on examples. Create a plan that outlines goals, strategy, resources needed, and metrics to measure success. Be prepared to negotiate and take baby steps towards adoption.
Social Media Marketing Full Presentation
Presentations by all the panelists on Social Media Marketing at the Ed Tech Industry Summit on May 7, 2012
How to Qualify Leads via Social Media
Social media provides opportunities to qualify leads by learning more about prospects and their needs. Qualifying leads improves sales effectiveness and ensures leads are ready to purchase. Ways to qualify leads on social media include analyzing profiles for information, participating in discussions, asking questions, and staying engaged throughout the sales cycle. Regular analysis of social media interactions and sales data helps optimize lead qualification strategies.
How to Qualify Leads via Social Media
The document provides guidance on how to qualify leads obtained through social media using social media platforms themselves. It discusses how buyers currently use social media to research purchases and identifies opportunities to engage with prospects online to learn more about their needs, pain points, and readiness to purchase. Specific tactics recommended include analyzing prospects' LinkedIn and social media profiles and activity, participating in online discussions, posing questions, and creating helpful content to develop relationships and gather insights to qualify leads obtained through social media. The goal is to determine interest level and ability to purchase in order to focus efforts on fully qualified leads most ready to buy.
How to Qualify Leads via Social Media
The document provides guidance on how to qualify leads obtained through social media using social media platforms themselves. It discusses how buyers currently use social media to research purchases and identifies opportunities to engage with prospects online to learn more about their needs, pain points, budget, and timeline. Specific tactics recommended include analyzing prospects' LinkedIn and company profiles, participating in online discussions, posing questions, and creating helpful content based on insights gained. The goal is to determine a prospect's level of interest and ability to purchase before handing them to sales.
Social media chap 2
The document outlines the key components of an effective social media marketing plan, including goals, strategies, and tactics. It discusses the importance of listening to understand audiences and competitors. The plan should include goals like building brand awareness, improving perception, and expanding loyalty. Strategies involve categorizing networks, comprehending audiences, conversing authentically, collaborating, and connecting. Tactics link goals to calls to action and focus on building brand advocates rather than just self-promotion. Spotify is used as an example to illustrate how goals and calls to action can be implemented through social platforms.
How To Create a Social Site Strategy For Your Business
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
Digital Marketing 101 - Social Media
This document outlines a seminar on social media strategy, implementation, and tracking. It begins with social media statistics that show people's widespread online activities. It then discusses developing a social media strategy by identifying business goals and desired audiences. It also covers choosing social media platforms and creating a daily posting schedule. The document provides tips on using hashtags and examples of both effective and ineffective social media campaigns. It emphasizes measuring social media by tracking engagement metrics that relate to business goals. The key takesaways are developing valuable content for audiences, giving them a reason to share content, and understanding which social platforms are most effective through analytics.
Digital marketing 101 social media
This slideshare gives you the step by step guide to becoming solidly connected with clients, prospects and stakeholders in a digital era. Real-time facts and stats of social media growth are paired with industry tested methods to bring a full outlook and strategic plan to meeting your customers where they are -online.
Social Media/Social Business: Strategy and Management
Slides for the 3 day Social Media/Social Business: Strategy and Management elective class on the Strathclyde MBA Programme, Abu Dhabi, February 2014
Community Building Online
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
Similar to Voice Of Followers (20)
Social Listening Is No Longer an Option - Christina Garnett
Social Listening Is No Longer an Option - Christina Garnett
10socialmediatipsforyourbusiness-150630192911-lva1-app6891
10socialmediatipsforyourbusiness-150630192911-lva1-app6891
How To Create a Social Site Strategy For Your Business
How To Create a Social Site Strategy For Your Business
Social Media/Social Business: Strategy and Management
Social Media/Social Business: Strategy and Management
Voice Of Followers
- 1. Presented by Adel Hammad The time is now to hear from social media
- 4. • Use social media networks to add values from both sides (company vs. followers) • Create useful ways to interact with followers
- 6. followers 2. Consider their feedback / Choose the right followers Social media team 1. Ask their feedback 3. What do you want to hear (multi-choices) 4. you get the ideas from the followers and start to execute. 5. Share the needed information & build relationship with the followers 6. Get their opinions. They will become your advertiser The rest is up to the social media team
- 7. Open the space for discussions Develop positive challenges Get the best out of people Trust Update your plans according to followers needs Get solutions and ideas for improving and developing your services or products. Indirect marketing New alternatives for your way of work
- 8. Open the channel for useful ideas or solutions from the followers Honor the followers, who added value to you Other followers will try to add value seeking the same honor
- 9. what should we do if advertising services are removed from social media !?
- 10. For More Information : Tel: +965 55495935 E-mail: adel.hammad@giscon.de