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VODAFONE INDIA and IDEA MERGERanf h.pptx
1.
2. The telecommunication industry is one of the
most profitable and rapidly developing
industries.
The Indian telecommunications industry is
the world second largest telecommunication
industry.
Mergers in the Indian telecom industry are not
uncommon.
The famous mergers seen in the industry
are Vodafone and Hutchison Esssar in 2007,
Idea and Spice Telecom, Telenor and Unitech,
3. IDEA
• Cellular Ltd was formed in the year 1995
• services with the name of Birla Communications Ltd
• company started providing services in Gujrat and
Maharashtra
• Later the name of the company was changed from
Birla communications to Birla AT&T
• three years later company again merged with Tata
cellular to capture the larger market share
• rebranded as Idea Cellular
• By the year 2016, Idea Cellular became third
largest telecommunication service
4. VODAFONE
• Vodafone India dates back in the year 1994
• joint venture between Hutchison Whampoa and
the Max Group
• company was with the name of Hutchison Max
Telecom Ltd (HMTL)
• started providing services in Maharashtra state
within Mumbai circle with the name of Max Touch
• In 2006, Vodafone acquired Essar Spacetel — A
subsidiary of Essar Group and expanded its
services in other states of India
5.
6.
7.
8.
9. It was a horizontal merger amongst the two
biggest players in the telecom industry
Vodafone-Idea merger was to tackle the
rising dominance of Reliance Jio in the
Indian Telecom sector
synergy benefits
Idea Cellular has boosted a revenue market
potential spectrum capital expenditure
synergies
10.
11.
12.
13. CONCLUSION
• Aditya Birla Group was smart enough to merger with
Vodafone when Reliance Jio was influencing the customer
through its free data policy.
• To be able to gain something out of this huge telecom
merger Vodafone-Idea, need to develop new strategies to
increase their number of subscribers in the market thereby
increasing their net revenue while keeping the debt to
minimum.
• Thus, if a company wants to survive in this sector in the long
run, it should have either of these two, huge capital
investment or business combinations.
