This document is the resume of Vincent Leleu, a senior-level executive with experience in brand management, business development, and financial analysis. He has over 25 years of professional experience, including roles as CEO and founder of his own startup, deputy CEO of several companies, and consultant specializing in business model innovation. Currently he works as an executive coach based in Shanghai, helping companies establish partnerships between China and Europe.

1. EXECUTIVE
MBA
MARSEILLE-­‐SHANGHAI
(BRAND,
DESIGN
&
INNOVATION
–
TALENTS
MANAGEMENT)
SKEMA
BUSINESS
SCHOOL
(THOROUGH
FINANCE)
EXECUTIVE
COACH
Vincent
LELEU
186,
South
Shanxi
Road
SHANGHAI
Vincent.leleu@yahoo.com
Mobile
China
+86
150-­‐0056-­‐3810
SENIOR-­‐LEVEL
EXECUTIVE
CORE
COMPETENCIES
ü Senior-­‐level
adaptability
ü Performance
management
ü Business
acumen
ü Change
leader
ü Emotional
Intelligence
ü Financial
analysis
ü Customer-­‐centric
ü Sales
force
management
ü Strategic
and
financial
auditing
ü Procedure
development
ü Budget
Variances
analysis
ü Comex
management
SENIOR-­‐LEVEL
PERFORMANCE
HIGHLIGHTS
APRIL
2013
TO
PRESENT:
JANUARY
2012
Ø Develop
Business
Relationships
China/Europe
Ø Implement
Coaching
in
China
Ø Create
a
Chinese
Consultancy
Company
v Business
Design
with
Customer-­‐Centric
approach
v Business
Plans
and
Funding
v Business
Process
Management
TO
APRIL
2013:
AREA
MANAGER
DALTYS,
MARSEILLE
Vending
Machines
145
m€
revenues
150
employees
10
BU
Managers
Ø Increase
and
harmonize
quality
standards
Ø Fix
the
employees
turnover
Ø Commit
to
new
Governance
Ø Secure
Organic
growth
v Writing
Operational
Procedures
v Committing
Agencies
Managers
to
Companies’
values
v Reengineering
HR
Policy
v Designing
Management
tools
&
meeting
schedules
ü 90%
retained
customers
ü 3
new
BU
managers
ü Efficient
Executive
coaching
ü +
10%
revenues
OSD,
MARSEILLE-­‐SHANGHAI
300
k€
revenues
CONSULTANT
ü Hypermakets
in
Ivory
Coast
–
15
m€
ü Baby
Care
in
China
–
2
m€
ü Business
Model
Innovation
in
Fast
Fashion
–
3
m€
ü Associate
Executive
Coach
OCTOBER
2009
TO
JUNE
2011:
DEPUTY
CEO
Ø Implement
Change
to
a
Retail
Chain
Ø Design
the
future
Concept
Store
Ø Enhance
the
Executive
Committee
Ø Develop
the
“Services”
strategy
v Reengineering
HR
policy
and
recruiting
new
profiles
v Processing
new
management
principles
v Monitoring
the
definition
and
implementation
of
the
new
concept
v Merging
an
After-­‐Sales
Company
ü 16
newly
profiled
Store
Leaders
hired
ü 20
trained
Assistant
Leaders
ü Flagship
opened
in
Marseille
ü 11%
organic
growth
ü 1
m€
revenues
in
Extended
Warranty
MILONGA,
MARSEILLE
Specialized
Distribution
30
m€
revenues
250
employees
20
stores
1
on-­‐line
store

2. AUGUST
2006
TO
OCTOBER
2009:
CFO
Ø Build
a
relevant
reporting
system
Ø Implement
an
efficient
Supply
Chain
Ø Prepare
the
Company
for
the
next
step
Ø Lead
the
Executive
Committee
v From
Accounting
Team
to
Financial
Team
v Reengineering
and
processing
the
ERP
software
v Implementing
a
BI
reporting
system
v Finance
Training
of
the
Executive
Committee
ü Inventories
Variances
<
4%
ü Automatic
D/W/M
dashboards
ü Acquisition
by
a
Major
Retail
Company
MILONGA,
MARSEILLE
Specialized
Distribution
30
m€
revenues
250
employees
20
stores
1
on-­‐line
store
JANUARY
2003
TO
AUGUST
2006:
CONSULTANT,
AIX
EN
PROVENCE
(FRANCE)
OCTOBER
2001
TO
OCTOBER
2003:
DEPUTY
CEO,
MICRO-­‐CONCEPT,
AIX
EN
PROVENCE
(FRANCE)
SEPTEMBER
1995
TO
OCTOBER
2001:
FOUNDER,
CEO
Ø Start-­‐up
Launch
Ø Raise
a
Company
Ø Create
a
Retail
Brand
Ø Create
Private
Labels
v Negotiations
with
major
Retail
Companies
v Engineering
of
the
assembly
line
v Building
an
efficient
Supply
Chain
Management
v Managing
Change
up
to
25
Executives
ü From
scratch
to
30
m€
within
3
years
ü IPOed
within
2
years
ü 500
units
per
day
ü 20
stores
“Silicon
Valley”
ALPHAMEDIA
MARSEILLE
Start-­‐up
Computer
Assembly
Line
46
m€
revenues
150
employees
JUNE
1991
TO
JUNE
1995:
PURCHASING
MANAGER
Ø Create
the
Multimedia
Department
Ø Build
partnerships
with
the
major
IT
brands
Ø Reduce
Inventories
Ø Increase
Profitability
v Negotiating
contracts
with
IBM,
APPLE
&
COMPAQ
v Creating
a
Private
Label
v Committing
&
Training
Stores
and
Sales
people
v Optimizing
in-­‐stores
direct
deliveries
(EDI)
ü Inventories:
from
65
days
to
47
days
ü Profit
Margin:
from
7%
to
17%
ü 50
Multimedia
stores
(100%)
ü IBM,
COMPAQ
&
APPLE
authorized
retailers
ü First
on
the
market
&
Leader
of
the
Cell
phone
market
AUCHAN
LILLE
Budget
:
122
m€
1
EDUCATION
ü Executive
MBA
at
KEDGE
BUSINESS
SCHOOL
Marseille
&
Shanghai,
2014
Majors
in
BRAND,
DESIGN,
INNOVATION
and
TALENT
MANAGEMENT.
ü IECL
Executive
Coaching
Level
Two
ü SKEMA
BUSINESS
SCHOOL
(Lille),
Finance
specialization,
1987.
LANGUAGES
ü French:
native
language
ü English:
full
professional
proficiency
ü German:
basic
REFERENCES
ü Xavier
OUVRARD,
former
CEO
at
MILONGA,
CEO
at
SODEXO
CHILD
CARE
+33
(0)
6.25.32.27.41
Xavier.ouvrard@gmail.com
ü Jean-­‐Luc
CARDINAEL,
Certified
coach,
Founder
of
TRAVERSENCE
+33
(0)
6.80.05.95.95
Jean-­‐luc.cardinael@traversence.fr