Vivo is planning to launch the Vivo X-Flip smartphone in the Indian market to target the growing upper premium smartphone segment. The document outlines Vivo's product strategy, positioning, pricing and marketing plans for the Vivo X-Flip in India. It analyzes the target consumer profile, benchmarks competition, and identifies a positioning concept of "Arrive in Life" focused on success and style. Key specs and features are compared to flagship models from Apple, Samsung and Vivo. Pricing analysis estimates an optimal price of Rs. 89,900. An integrated 360-degree marketing campaign is planned around launch, sales periods and customer experience touchpoints to achieve awareness, consideration and preference targets.
vivo X90 Pro Full phone specifications - RecycleDevice BlogRecycle Device
Vivo X90 5G Price In India
The vivo X90 5G is anticipated to cost 42,390 in India. The vivo X90 5G is anticipated to go on sale on April 26, 2023. There will be several colour options for the cellphone.
Vivo X90 5G Details
Design & Display
This Vivo flagship phone features an AMOLED screen. The smartphone's screen spans 6.78 inches and has a resolution of 1080 x 2412. The display screen features a 20:9 aspect ratio and a pixel density of 390 PPI. Additionally, the screen has a notch in the centre that houses the selfie camera. On the right side of the Vivo X90 5G are the power and volume keys.
IVO product range for 2015 including smart phone sized displays, monitors and tablets. Not only this also includes industrial and unique automotive displays. For more information please contact us info@crystal-display,com or call +44 (0)1634 327420
The Samsung Galaxy Note 7 had a major issue where some phones were overheating and exploding due to faults in the lithium-ion batteries from one supplier. This led to a massive recall and estimated $5 billion revenue loss for Samsung. In response, Samsung redesigned the phone as the Galaxy Note FE, changing aspects of the internal structure to address the battery issues and introducing it in South Korea at a lower price point to regain customer trust and market share.
which smartphone should i buy? what phone should i buy in 2020? what is best smartphone?what is the best mobile phone on the market?what should i look for when buying a smartphone?
vivo S17 Pro - Full phone specifications - RecycleDevice BlogRecycle Device
Vivo S17 Pro Price In India
vivo S17 Pro price in India is expected to be ₹36,040. vivo S17 Pro launch date is speculated to be on September 28, 2023. The mobile will be available in multiple color variants.
Truly Group is a large technology company founded in 1978 that produces displays, touch panels, optical coatings and other components. It has over 25,000 employees across multiple subsidiaries and factories in China and Hong Kong. Some key points:
- Truly is a leading manufacturer of smartphone and automotive displays globally, shipping over 182 million smartphone displays and becoming the top supplier of automotive mono displays in 2015.
- The company has numerous factories and subsidiaries focused on AMOLED, TFT-LCD, optical coatings, camera modules, fingerprint identification and other technologies.
- Truly's factories have large production capacities across many product lines and are expanding further. For example, its AMOLED
vivo X90 Pro Full phone specifications - RecycleDevice BlogRecycle Device
Vivo X90 5G Price In India
The vivo X90 5G is anticipated to cost 42,390 in India. The vivo X90 5G is anticipated to go on sale on April 26, 2023. There will be several colour options for the cellphone.
Vivo X90 5G Details
Design & Display
This Vivo flagship phone features an AMOLED screen. The smartphone's screen spans 6.78 inches and has a resolution of 1080 x 2412. The display screen features a 20:9 aspect ratio and a pixel density of 390 PPI. Additionally, the screen has a notch in the centre that houses the selfie camera. On the right side of the Vivo X90 5G are the power and volume keys.
IVO product range for 2015 including smart phone sized displays, monitors and tablets. Not only this also includes industrial and unique automotive displays. For more information please contact us info@crystal-display,com or call +44 (0)1634 327420
The Samsung Galaxy Note 7 had a major issue where some phones were overheating and exploding due to faults in the lithium-ion batteries from one supplier. This led to a massive recall and estimated $5 billion revenue loss for Samsung. In response, Samsung redesigned the phone as the Galaxy Note FE, changing aspects of the internal structure to address the battery issues and introducing it in South Korea at a lower price point to regain customer trust and market share.
which smartphone should i buy? what phone should i buy in 2020? what is best smartphone?what is the best mobile phone on the market?what should i look for when buying a smartphone?
vivo S17 Pro - Full phone specifications - RecycleDevice BlogRecycle Device
Vivo S17 Pro Price In India
vivo S17 Pro price in India is expected to be ₹36,040. vivo S17 Pro launch date is speculated to be on September 28, 2023. The mobile will be available in multiple color variants.
Truly Group is a large technology company founded in 1978 that produces displays, touch panels, optical coatings and other components. It has over 25,000 employees across multiple subsidiaries and factories in China and Hong Kong. Some key points:
- Truly is a leading manufacturer of smartphone and automotive displays globally, shipping over 182 million smartphone displays and becoming the top supplier of automotive mono displays in 2015.
- The company has numerous factories and subsidiaries focused on AMOLED, TFT-LCD, optical coatings, camera modules, fingerprint identification and other technologies.
- Truly's factories have large production capacities across many product lines and are expanding further. For example, its AMOLED
Action Camera Charter (GoPro, Contour, Garmin) - proposed to Bushnell 02/2012Kevin Otterman
The document proposes a sunglass-mounted action camera called Sunglass Action Camera. It would have multiple models at price points between $249-$399. The camera would integrate compactly into sunglasses, providing a more convenient alternative to helmet or body mounting. It aims to address the growing action camera market, estimated at over 1.3 million devices annually. Key challenges include design, battery life, and establishing market presence against competition. Opportunities exist in filling the need for a more discreet, theft-resistant camera and creating prescription-friendly models.
vivo X90 5G Expected launch date, specifications and other detailsRecycle Device
Vivo X90 Series: The smartphone manufacturer is now preparing to debut its most recent series globally after revealing the Vivo X90 series in China. The Vivo X90 series, consisting of the Vivo X90, Vivo X90 Pro, and Vivo X90 Pro+ smartphones, was introduced in China in November 2022. Some of these specifics have been revealed online as people continue to conjecture about the features and debut date.
This document compares and highlights the key features and specifications of several Samsung Galaxy smartphones including the Z Fold 3, Z Flip 3, S21, S20 FE, A52s, A22, A12, and A03s. It also compares some of these Samsung models to other brands such as iPhone, Vivo, OnePlus, Oppo, Redmi, and Realme on aspects like price, processor, RAM/storage, camera capabilities, display, and other flagship features.
KaiOS is an emerging mobile operating system that powers affordable digital products. It has over 50 million active users in over 25 countries. Some key points about KaiOS:
- It has grown rapidly since being established in 2016 and now has over 250 employees across 8 countries.
- It holds a 3rd place market share of 1.12% globally for mobile operating systems.
- The document outlines KaiOS' plans to continue growing its userbase to over 150 million users by early 2019 and capture a large share of the feature phone market.
- It also discusses KaiOS' strategy to build out its ecosystem of services and be present on other devices to migrate with its users as they become the next
This document provides a high-level summary of the Indian auto industry, customer needs, and challenges faced by automakers. It discusses how automakers are using systems to meet evolving customer needs related to quality, usability, and design. Some key challenges mentioned include developing human capital and addressing supply chain risks from factors like natural disasters, government policies, and environmental changes. The document emphasizes the importance of maximizing product quality through continuous improvement efforts and transforming organizational culture.
The slide is about the new technology of smartphones and the futuristic technologies on your doorsteps.So, watch the slide share it and enjoy the new way of presenting the presentation.
Marketing Management Project on Rivo Mobiles Advance TelecomIzatullah Shaheen
Rivo Mobiles was introduced in Pakistan in 2015 by Advance Telecom. They offer three categories of phones: Rivo Phantom, Rivo Rhythm, and Rivo Features Phones. Their marketing strategy involves segmentation based on geographic, demographic, psychographic, and behavioral factors. They target specific segments and position their products accordingly. Their marketing mix includes products like the RX50 and Phantom PZ15 priced between Rs. 1,850 to Rs. 18,750. Promotion strategies include advertising through print, TV, radio and internet as well as sales promotions, personal selling, and public relations events.
This document provides information about display resolutions, battery types, memory specifications, and other hardware components that are available on mobile devices. It discusses resolutions like QVGA, HVGA, WVGA, FWVGA, and qHD that are commonly found on phones. It also covers battery technologies such as nickel-cadmium, lithium-ion, and lithium polymer. The document lists RAM amounts from 32KB to 2GB and ROM options from 8GB to 16GB. It provides details on processors, sensors, network standards, GPUs, and camera specifications. Finally, it discusses product dimensions and features offered.
The marketing presentation is for OnePlus 6 smartphone. It provides details about the company background, product description including specifications, segmentation, target group, positioning compared to Samsung Galaxy S9, strengths, weaknesses, opportunities, threats, and strategic plans. It also discusses the macroenvironmental factors including demographic, economic, natural, technological, political, and sociocultural environments that can impact the company. Suggestions are provided to add new features, upgrade software, fulfill customer demand, advertise worldwide, take customer advice, and improve communication.
[Invbots' Insight] Investment Strategy - Apple Inc./iPhone 8Invbots Limited
Since launch 10 years ago, iPhone is among the greatest product ever. However, iPhone shipment growth has slowed significantly in recent years. iPhone shipment declined 8% YoY in FY16 and is expected to increase by only 3% YoY in FY17. Also, Apple Inc.’s business in China faces intense competition and its sales has been declining for 7 consecutive quarters.
Will the new iPhone rejuvenate Apple Inc., the largest listed company in the world, in terms of market capitalisation? Could iPhone8 enable Apple Inc. to gain its market shares back from Chinese handset makers? Is now still the right time to buy Apple Inc.’s shares?
Invbots has worked on an unique research based on proprietary data-points to analyse the potential development of Apple Inc. and its upcoming new iPhone. We are happy to share with you some of our research highlights and our crafted investment strategies.
You may also view our presentation here:
https://youtu.be/w0Dgf4paKps
InvBots.com (Invest Bots Limited), is a fast growing fin-tech with clear vision, game-changing strategies and extensive experience, network in global financial industry.
Realme 12 5G Launch Date, Specifications, and Features.pdfRecycle Device
Realme is set to make waves in the mid and entry-level smartphone market in India with the launch of their latest offering, the Realme 12+ 5G. Anticipation is high as the company promises to redefine the sub-Rs 20,000 segment with segment-first features and powerful specifications.
For the full video of this presentation, please visit:
https://www.embedded-vision.com/industry-analysis/video-interviews-demos/2d-and-3d-sensing-markets-applications-and-technologies-pre
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Guillaume Girardin, Photonics, Sensing and Display Division Director at Yole Développement, delivers the presentation "2D and 3D Sensing: Markets, Applications, and Technologies" at the Embedded Vision Alliance's September 2019 Vision Industry and Technology Forum. Girardin details the optical depth sensor market and application trends.
The document introduces the Halycon A1 phone. It has a 6.7 inch AMOLED display with 120Hz refresh rate, Snapdragon 870 processor, 50MP ultra-wide camera, 65W fast charging, and starts at ₹19,999. Key features include a vapor cooling system, Gorilla Glass 6, and 2 meter drop protection. The phone aims to provide new technology at affordable prices and comes with a 1 year manufacturer warranty.
The document introduces the Halycon A1 phone. It provides details about the phone's specifications, including its AMOLED display, Snapdragon 870 processor, 50MP camera, 65W fast charging, and 2-meter drop protection. The phone is priced at Rs. 17,999 with Rs. 2000 off and additional bank offer of Rs. 1000 off on EMI transactions. The document also lists the phone's warranty details and includes the Halycon team members.
YEEBO LCD LTD is a Hong Kong-based electronics company established in 1988 with headquarters in Kwai Chung, HK. It has over 3,200 employees and annual turnover of US$810 million. The company manufactures LCDs, LCD modules, and TFT modules at multiple factories in Jiangmen, China and has established partnerships to expand its TFT business. YEEBO services customers in various industries including automotive, medical, consumer electronics, and industrial.
We put bodyguard into user's mobile phone, always watch over them and ensure their safety, should our user's is in danger situation, secQ.me will automatically call for help without user's invention.
Learn about the automotive aftermarket data standards: what they are, why you need them, and how SPEEDcat can help you create standardized datasets all by yourself!
eSIM and Virtual SIM Data Plans with GhostSimsGhost Sims
Discover the flexibility and security of eSIM and Virtual SIM data plans with GhostSims. Our solutions offer instant activation, global coverage, and PGP encryption to ensure your communications remain private. Ideal for frequent travelers and privacy-conscious users, GhostSims provides seamless digital management without the need for physical SIM cards.
Action Camera Charter (GoPro, Contour, Garmin) - proposed to Bushnell 02/2012Kevin Otterman
The document proposes a sunglass-mounted action camera called Sunglass Action Camera. It would have multiple models at price points between $249-$399. The camera would integrate compactly into sunglasses, providing a more convenient alternative to helmet or body mounting. It aims to address the growing action camera market, estimated at over 1.3 million devices annually. Key challenges include design, battery life, and establishing market presence against competition. Opportunities exist in filling the need for a more discreet, theft-resistant camera and creating prescription-friendly models.
vivo X90 5G Expected launch date, specifications and other detailsRecycle Device
Vivo X90 Series: The smartphone manufacturer is now preparing to debut its most recent series globally after revealing the Vivo X90 series in China. The Vivo X90 series, consisting of the Vivo X90, Vivo X90 Pro, and Vivo X90 Pro+ smartphones, was introduced in China in November 2022. Some of these specifics have been revealed online as people continue to conjecture about the features and debut date.
This document compares and highlights the key features and specifications of several Samsung Galaxy smartphones including the Z Fold 3, Z Flip 3, S21, S20 FE, A52s, A22, A12, and A03s. It also compares some of these Samsung models to other brands such as iPhone, Vivo, OnePlus, Oppo, Redmi, and Realme on aspects like price, processor, RAM/storage, camera capabilities, display, and other flagship features.
KaiOS is an emerging mobile operating system that powers affordable digital products. It has over 50 million active users in over 25 countries. Some key points about KaiOS:
- It has grown rapidly since being established in 2016 and now has over 250 employees across 8 countries.
- It holds a 3rd place market share of 1.12% globally for mobile operating systems.
- The document outlines KaiOS' plans to continue growing its userbase to over 150 million users by early 2019 and capture a large share of the feature phone market.
- It also discusses KaiOS' strategy to build out its ecosystem of services and be present on other devices to migrate with its users as they become the next
This document provides a high-level summary of the Indian auto industry, customer needs, and challenges faced by automakers. It discusses how automakers are using systems to meet evolving customer needs related to quality, usability, and design. Some key challenges mentioned include developing human capital and addressing supply chain risks from factors like natural disasters, government policies, and environmental changes. The document emphasizes the importance of maximizing product quality through continuous improvement efforts and transforming organizational culture.
The slide is about the new technology of smartphones and the futuristic technologies on your doorsteps.So, watch the slide share it and enjoy the new way of presenting the presentation.
Marketing Management Project on Rivo Mobiles Advance TelecomIzatullah Shaheen
Rivo Mobiles was introduced in Pakistan in 2015 by Advance Telecom. They offer three categories of phones: Rivo Phantom, Rivo Rhythm, and Rivo Features Phones. Their marketing strategy involves segmentation based on geographic, demographic, psychographic, and behavioral factors. They target specific segments and position their products accordingly. Their marketing mix includes products like the RX50 and Phantom PZ15 priced between Rs. 1,850 to Rs. 18,750. Promotion strategies include advertising through print, TV, radio and internet as well as sales promotions, personal selling, and public relations events.
This document provides information about display resolutions, battery types, memory specifications, and other hardware components that are available on mobile devices. It discusses resolutions like QVGA, HVGA, WVGA, FWVGA, and qHD that are commonly found on phones. It also covers battery technologies such as nickel-cadmium, lithium-ion, and lithium polymer. The document lists RAM amounts from 32KB to 2GB and ROM options from 8GB to 16GB. It provides details on processors, sensors, network standards, GPUs, and camera specifications. Finally, it discusses product dimensions and features offered.
The marketing presentation is for OnePlus 6 smartphone. It provides details about the company background, product description including specifications, segmentation, target group, positioning compared to Samsung Galaxy S9, strengths, weaknesses, opportunities, threats, and strategic plans. It also discusses the macroenvironmental factors including demographic, economic, natural, technological, political, and sociocultural environments that can impact the company. Suggestions are provided to add new features, upgrade software, fulfill customer demand, advertise worldwide, take customer advice, and improve communication.
[Invbots' Insight] Investment Strategy - Apple Inc./iPhone 8Invbots Limited
Since launch 10 years ago, iPhone is among the greatest product ever. However, iPhone shipment growth has slowed significantly in recent years. iPhone shipment declined 8% YoY in FY16 and is expected to increase by only 3% YoY in FY17. Also, Apple Inc.’s business in China faces intense competition and its sales has been declining for 7 consecutive quarters.
Will the new iPhone rejuvenate Apple Inc., the largest listed company in the world, in terms of market capitalisation? Could iPhone8 enable Apple Inc. to gain its market shares back from Chinese handset makers? Is now still the right time to buy Apple Inc.’s shares?
Invbots has worked on an unique research based on proprietary data-points to analyse the potential development of Apple Inc. and its upcoming new iPhone. We are happy to share with you some of our research highlights and our crafted investment strategies.
You may also view our presentation here:
https://youtu.be/w0Dgf4paKps
InvBots.com (Invest Bots Limited), is a fast growing fin-tech with clear vision, game-changing strategies and extensive experience, network in global financial industry.
Realme 12 5G Launch Date, Specifications, and Features.pdfRecycle Device
Realme is set to make waves in the mid and entry-level smartphone market in India with the launch of their latest offering, the Realme 12+ 5G. Anticipation is high as the company promises to redefine the sub-Rs 20,000 segment with segment-first features and powerful specifications.
For the full video of this presentation, please visit:
https://www.embedded-vision.com/industry-analysis/video-interviews-demos/2d-and-3d-sensing-markets-applications-and-technologies-pre
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Guillaume Girardin, Photonics, Sensing and Display Division Director at Yole Développement, delivers the presentation "2D and 3D Sensing: Markets, Applications, and Technologies" at the Embedded Vision Alliance's September 2019 Vision Industry and Technology Forum. Girardin details the optical depth sensor market and application trends.
The document introduces the Halycon A1 phone. It has a 6.7 inch AMOLED display with 120Hz refresh rate, Snapdragon 870 processor, 50MP ultra-wide camera, 65W fast charging, and starts at ₹19,999. Key features include a vapor cooling system, Gorilla Glass 6, and 2 meter drop protection. The phone aims to provide new technology at affordable prices and comes with a 1 year manufacturer warranty.
The document introduces the Halycon A1 phone. It provides details about the phone's specifications, including its AMOLED display, Snapdragon 870 processor, 50MP camera, 65W fast charging, and 2-meter drop protection. The phone is priced at Rs. 17,999 with Rs. 2000 off and additional bank offer of Rs. 1000 off on EMI transactions. The document also lists the phone's warranty details and includes the Halycon team members.
YEEBO LCD LTD is a Hong Kong-based electronics company established in 1988 with headquarters in Kwai Chung, HK. It has over 3,200 employees and annual turnover of US$810 million. The company manufactures LCDs, LCD modules, and TFT modules at multiple factories in Jiangmen, China and has established partnerships to expand its TFT business. YEEBO services customers in various industries including automotive, medical, consumer electronics, and industrial.
We put bodyguard into user's mobile phone, always watch over them and ensure their safety, should our user's is in danger situation, secQ.me will automatically call for help without user's invention.
Learn about the automotive aftermarket data standards: what they are, why you need them, and how SPEEDcat can help you create standardized datasets all by yourself!
eSIM and Virtual SIM Data Plans with GhostSimsGhost Sims
Discover the flexibility and security of eSIM and Virtual SIM data plans with GhostSims. Our solutions offer instant activation, global coverage, and PGP encryption to ensure your communications remain private. Ideal for frequent travelers and privacy-conscious users, GhostSims provides seamless digital management without the need for physical SIM cards.
How a Second-hand/Pre-owned iPhone Becomes a Certified Premium Refurbished iP...Grest Grest.in
Grest provides certified and premium refurbished/renewed iPhones at low prices. Our every device undergoes 50+ checkpoints and is inspected by expert technicians.
2. 2
BURGEONING PREMIUM SMARTPHONE MARKET
Econo…
Business
Entry Premium
Upper…
Smartphones (by Volume)
MAJOR
COMPETITO
RS
5-6
20-25
>50
<20k
>60k
PRICE
SEGMENT
FY24 FY25 FY26 FY27 FY28
20-40k
40-60k ~10
Upper Premium segment expected to
grow at faster vs. other segments
EXPECTED CAGR: >25% (UPPER
PREMIUM)
3. 3
MAJOR PLAYERS
Apple iPhone 13 (series) Samsung Galaxy S22 Ultra Galaxy Z Fold and Flip
Vivo X80 Pro Oppo Find X5 Pro
**Key psychographics benchmark **Key competition benchmark
Oneplus 10 Pro 5G
5. 5
CONSUMER PROFILE – PEN PORTRAIT
VEDANT VEDIKA
27-32 years old
Career Oriented – Ambitious
Image Conscious
Socially Active
PERSONALITY
• Confident
• Stylish
• Fun-Loving
• Experimentative
NEEDS IN TECHNOLOGY
• Stand-out /Uniqueness
• Camera Performance: Show-off Lifestyle
• Digital Connectivity
• Class leading technology
• Fast Performance
• Value for Money
7. 7
PRODUCT KBF | HOW THIS CUSTOMER’S REQUIREMENT DIFFERS
A
X
M
P
SHOW-OFF QUOTIENT
CAMERA
SOCIAL CONNECTIVITY
TECHNOLOGY
FAST PERFORMANCE
A X
M
P
A
X M
P
A
X M P
A
X
P M
VALUE FOR MONEY A X
M P
A, P, M, and X – Legend from slide 4
8. 8
POSITIONING CONCEPT
ARRIVE IN LIFE
You have worked hard, toiled,
proved your mettle, ignored the
naysayers and achieved what you
always dreamt of. Now it’s your
time.
Announce to the world your
success, and show it off through our
flagship Vivo X-Flip with its unique
flip design, premium styling, ‘Pro’
Camera and no compromise
performance.
Arrive in life.
9. 9
KEY SPEC AND FEATURE COMPARISON
Parameter Vivo X-Flip Galaxy Z Flip3 iPhone 13 Pro Vivo X80 Pro
Form factor Flip Flip Candybar Candybar
Display
6.5-6.7”, 1440 X 3200, 120
Hz, 1200 nits, AMOLED
6.7”, 1080 X 2640, 120Hz,
1200 nits, AMOLED
6.1”, 1170 X 2532, 120Hz,
1000nits, OLED
6.78, 1440 X 3200, 120 Hz,
1500 nits, OLED
Secondary Display 2.3-2.7”, 600 x 800 1.9”, 260 x 512 NA NA
Chipset Snapdragon 8 Plus Gen 1 Snapdragon 888 A15 bionic Snapdragon 8 Gen 1
RAM 12 GB 8 GB 6GB 12 GB
Storage (ROM) 256/512 128/256 128/256/512/1TB 256 GB
Rear Camera
50 MP, f/1.6, OIS
12 MP, f/1.9, (telephoto),
3X, Gimbal OIS
48 MP, f/2.2, 114˚
(ultrawide),
12 MP, f/1.8, OIS
12 MP, f/2.2, 123˚
(ultrawide),
12 MP, f/1.5, (wide)
12 MP, f/2.8, (telephoto), 3X
12 MP, f/1.8, 120˚
(ultrawide)
50 MP, f/1.6, OIS
8 MP, f/3.4, (periscope), 5X
12 MP, f/1.9, (telephoto),
2X, Gimbal OIS
48 MP, f/2.2, 114˚
(ultrawide),
Front Camera 32 MP, f/2.5, 24mm wide 10 MP, f/2.4, 26mm wide 12 MP, f/2.2, 23mm wide 32 MP, f/2.5, 24mm wide
Battery 3800-4000 mAh 3300 mAh 3095 mAh 4700 mAh
Charging 80 W Fast Charging 15W fast charging 23W fast charging 80 W Fast Charging
OS Updates 4 years 4 years >5 years 3 years
Price - 84,999/88,999 Starts from 119,900 79,999
10. 10
PRICING LOGIC
VA – Pricing Analysis
VAN WESTENDORP’s PRICING MODEL USING VALUE-ADJUSTED PRICING
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
50 55 60 65 70 75 80 85 90 95 100 105 110 115
Price (In Rs ‘000)
Too Cheap Not Expensive Not a Bargain Too Expensive
*Ideally, to be filled from customer survey or customer data available.
Currently done as a simulation based on understanding
Ideal Pricing Range
Optimal price range 119
90
10
3
42
Iphone 13 Pro Brand
Discount
Folding
Mechanism
Fast Charging Value
Adjusted Price
Brand discount considered
using survey data :
> European to Asian brands,
Considering the above, net price for Vivo X-Flip: Rs, 89,900
12. 12
VOLUME WORKING - GUESSTIMATE
India overall smartphone market size: ~180 Mn units
Segment share of Upper Premium: ~5% 9Mn Units
Market Share of Vivo in Premium, FY22: ~5%, i,e, 450k units <<Guesstimate, lack of data>>
Considering 3 phones in the category: X80, X80 Pro and X-Flip
Using price elasticity of -2.2
<<assuming same as that of premium category in motorcycles, consideting both are high involvement purchases from a similar psychographic
mindset>>
Target Volume for Galaxy X-Flip: 150k units/year
13. 13
MARKETING ACTIONS
Awareness Consideration Purchase Service
• Teaser Launch
• Influencer Reveal in 3
steps
Reveal at media
event
Unboxing and
First Impression
Detailed Review
• Digital Focused 360O
Campaign around
• ICC World T20
• Festive – Diwali
and
• Flip Experience Zones
• Special zones In
Vivo Retail Stores
• Flip tests
(Durability)
• Style
• Co-partner with premium
fashion brand
• Tommy Hilfiger
• Onitsuka Tiger
• Superdry
• H&M
• Zara
• Rayban
• Etc.
• Coupons of brands
with the purchase of
the phone
• Vivo Screen Assure+
• 5 year service
warranty for screen
durability
• Vivo Damage Protection
• Parts to be changed
under warranty even
if damage on phone
• Vivo X-Finance
• Special EMI schemes
for product launch
• Vivo X-Loyalty
• Additional loyalty
discount for
replacement with
Vivo phones
• Vivo Buyback program
• Limited time
buyback program at
set value or to
upgrade to next gen
Vivo Flip
Special warranty schemes at nomnal charge
14. 14
GTM TIMELINE
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Launch Launch Event
Teaser Release
Influencer -First Impressions
Influencer -Full Reviews
TV TVC ICC T20 World Cup
Online Sales start
Dispatch to Offline
Flip Zones Installation at Vivo Retail Stores
Pop-up stores -During Festive
Mini Influencer Campaign -Insta
Actual User Reviews -Mini stories on Vivo handles
Launch Communication Teaser Launch event
Adverts Diwali burst
Print
Aug-22
Digital
Sales
Experience
Sep-22 Oct-22 Nov-22 Dec-22
15. 15
MARKETING KPIS TARGET
FY23
TV (GRPs) 500
Print (# of inserts) 12
#visits 20mn
Digital Impressions 200mn
Digital Clicks 3mn
Awareness 40%
Consideration 13%
Preference 8%
Value to Opulence – Does not only mean price of the model. This is more a function of value the product provides in terms of its performance, features, w.r.t to the price it charges
> Young managers in their first or second job, from top tier colleges or social media influencers,. They have tasted success with a recent promotion and recognition in their individual careers. They are ambitious and projected image is as important as their self image - it is important for them to stand out. Hence, they always try to dress well, be bold and stylish not resistant to trying out the latest in fashion. They like to be digitally active and have a decent social media following. Their current lifestyle is about socialising and having a good time.
VW Pricing Model:
Too Cheap - At what price would it be so low that you start to question this product’s quality?
Not Expensive - At what price do you think this product is starting to be a bargain?
Not a Bargain - At what price does this product begin to seem expensive?
Too Expensive - At what price is this product too expensive?